I saw this on the street in LA and I looked at it for like 30 seconds dumbfounded. Obviously supposed to be Echo Park but wrong in key ways. Never considered it was AI.
I don’t get how anyone can look at that image and not see how heavy-handed the joke is. I’ve followed A24 for a long time and have a hard time believing that they just randomly decide to start using AI images on a film about a civil war, knowing how controversial the topic is right now. I don’t think that’s just a coincidence.
this would only stand, imo, if they were AI styled and not actually AI made.
like building a scene, photographing it, paying artists to work in edits that replicate what are typically faults within image generation.
I do agree that there is a chance of this, but I also could also see this being actual AI. The swan is making me sway in the direction of artistic intent.
Same. The first 2 pics are like “hmm” and then by the 3rd you’re like “okay this has gotta be AI” and then by the last it’s clearly showing AI with 3 door cars with 2 trunks hahah.
Dude they made bank by provoking people with CA/TX. If they hadn't done that it would be a "huh!" moment in the film and then slowly people would realize that it's not that near a future and that we're looking more at near-anarchy, and *the end* of some phase of a war with a million sides.
People got so wrapped up in it that in own conversations, some people didn't even pick up the first pieces of dialogue that Sammy says (that there's no coordination, they'll turn on each other once DC falls etc.)
It's a weird form of marketing honestly, but it is marketing.
RIGHT? It pissed me off too and then I was like: this is what the marketing has been doing all along!! They keep provoking people, it HAS to be intentional! They want and need to keep the film in cultural conversation and for some reason they keep doing this stuff.
It's kind of a shame actually, because I love the film and I think it's very very very rich with characterization & plot that we could talk about and analyze and this is...distracting.
Hoping the case is that they outsourced the promos to some other company who ended up taking a shortcut, and no one caught it before posting to socials. But yeah, not a great look.
I'd say cynical and pot-stirring marketing. The point seems to be to keep making people angry and keeping the film in headlines, for better or worse, which is not..... an unprecedented tactic, just a very cynical one that's annoying for me (and presumably others who liked the film) because it continually distracts from the film's many merits and even goes against the film's own arguments.
It's just... sort of icky and pot-stirring honestly. This film has no interest in partisan politics and yet a freaking MAP was made and used in the marketing (the most we get in the film is a flickering haunting image of the whole outline). They're using screenshots of bizarre headlines, merch to make your own toy soldiers (which seems in SUCH BAD TASTE) and ...yeah I don't like it. Butts in seats but like Alex Garland make a really great film imo, can you please fucking let people actually engage with the film rather than constantly distracting us with nonsensical stuff?
That's why It Comes At Night, another A24 movie, was marketed as a supernatural horror movie when it was actually a psychological thriller and the title was metaphorical.
Just to be clear: A24 is not this film's production company, they are its distributor, which means they are responsible for the film's promotional material and for marketing the movie.
Also to be clear, many companies (Sony, Warner Bros, Disney, etc) do both production and distribution for films, meaning marketing is very commonly done by the same production company...
What else is there? Not doubting you, I'm just (surprisingly to myself) shit at differentiating AI from real shit unless it's super obvious. Like with these from first look I would not be able to tell easily so they definitely tricked me.
The fountain is too small and … flat … for it to be the one in Washington Square Park. It’s also not centered in real life with the arch, it’s slightly off and this looks more centered.
I think the fact that it doesn’t spell anything in particular is worse than that. That could just be bad photoshopping, but AI constantly just throws letters up and says “English, right?”
Also, the fountain in Washington Square Park is clearly missing the naked man who think’s he’s Jesus and strips and takes the fountain water straight up his asshole
I mean, it wasn't uncommon in the past for that type of inaccuracy from a graphic designer. But yeah, I just suspect everything is AI now. Kinda depressing.
I mean these ARE probably AI generated, but what you just said wouldn't prove than lmao. There's a thousand ways to construct digital art that are not LLMs
Or the irony of doing this for film by the same director who made a film about the importance of human journalists shooting real images to document historical moments.
I definitely think this is what happened, but people at the company still had to approve the final images at some point in the process before they were posted. A24 ain’t washing their hands of this one so easily
I mean yesterday's post was just a screenshot of some google search results...
[https://www.instagram.com/p/C51es0\_uCqD](https://www.instagram.com/p/C51es0_uCqD)
At least with It Comes At Night, a contained story about a family paranoid to help another during a pandemic, was marketed like it was a zombie/monster movie that was hiding the reveal
It's an example of a legitimately great movie that was not received well because of deceptive marketing
This is hilarious to see considering I am actually currently where this Chicago photo is supposed to be a photo of. It’s a beautiful area, why not just use a photo??
https://preview.redd.it/p91gdn9ve3vc1.jpeg?width=1290&format=pjpg&auto=webp&s=1616085c18dce7d91886a04b1011f5740dc0f263
Actually the neon signs are just so good that they can show *through* trees
That fact that AI images looking like absolute shit didn’t stop an indie film company from using them in their marketing makes me *more worried* about AI.
Thought the same. The rest were cheap and shitty and obvious but that one was like “oh actually…”
Maybe because Vegas is, itself, so cheap and shitty and obvious? But seriously, I legitimately like that one.
Funny you say that, as a Vegas local I wasn't sure if that was even Vegas because none of the other buildings are in our skyline.
It is interesting to know that the Sphere is apparently now the most identifiable component of the city for outsiders though.
Does look the coolest, but cant doubt it isnt AI. None of the buildings in the background are real and also the traffic on the roads? If The Strip I would doubt people are out sightseeing
I fucking hate that AI generated art looks like shit, reads like shit, and is obviously no replacement for an artist, and yet culture will keep on being polluted because it’s cheaper than paying an artist
I definitely understand and even agree with the push against AI art, but I don’t know why it’s so hard to believe for some people that sometimes a company is just going to go this route when it’s cheap and quick.
Also I’m sorry but it’s a bit funny to find people feeling “betrayed” by A24 when they have been doing plenty of questionable practices with their merch for years now and a bunch of people ate it up willingly. This is no different.
Stop idolizing this company just because they’ve made some good movies.
And just because there are AI generated elements doesn’t mean they didn’t hire a designer to make / composite these. Having AI generate a smashed up car and then having a human composite it into an image isn’t really all that different from using a stock image of a smashed up car to do the same thing.
What? It's entirely different. The photographer who took the initial picture of the car (photography is also art) gets paid a licensing fee. Instead of, you know, having that picture they took scraped by AI to down the road create a shitty three door sedan in some AI garbage.
Would have been nice to see some of these locations/action in the movie instead of focusing more exclusively on photojournalists. I’d really like to see a prequel that goes into more detail about the war.
They hired an advertising firm to do this. At least 10 people in suits decided to use AI and one dude, regardless of educational or skill background, put in the prompts and generated the image. Then it passed through at least 100 other suits media managers and lawyers to be approved. The creative to management ratio is what is being disrupted here.
They 100% hired a company for marketing. That’s how it works. I highly doubt OP understands this and highly doubt the marketing firm told A24 that AI was used.
Slow boiling frog approach. We’re seeing it happen in real time. It’s just a promo here. Just a title card. Just an end credits sequence. Just an augmented scene here and there.
The more leeway given the more egregious and damaging the uses will become.
It’s also a slippery slope for a company like A24. Even though they’re big players now they still gain cache largely through an indie/auteur vibe and they’d do well to continue to stoke that brand.
If I didn’t already want to see this movie because of the director and A24, these images would have totally turned me away from it. Promo can have a big impact.
I really liked the movie! But with that being said, this marketing campaign had been atrocious. Someone needs to get fired over this. The movie is good, it was just horrifically miss-marketed and have used AI in some weird ways.
After seeing these, a movie about ai with ai-created posters would be cool. Have the designers fix up a few things and add the type but 99% of the work be ai.
It’s scary that they can do this, though.
It's so weird seeing one of the Marina Towers smack in the middle of the river like that. Left side is clearly the AMA Building (the big black building) and the next building visibly beside it should actually be Trump Tower and the Marina towers would be technically out of frame. What building is replacing the Trump Tower looks like the Rookery and I think Trump Tower has actually been moved to the skyline.
At any rate, AI just moved around Chicago buildings and said "eh good enough." They could get an actual picture of Chicago, but they went full-on lazy.
The entire film is built around photography and they use AI generated bullshit for the marketing. Actually fucking disgraceful. I regret seeing the film if the company behind it would stoop as low as this.
Yeah they’re selling a movie that doesn’t exist. It’s disappointing cause a modern American civil war is such an interesting concept, but they just don’t delve into it/care for it at all
So when are we getting together to boycott all uses of AI in film? Seriously, if you love the art but not the people who make it enough to have standards then what are we doing here?
Honestly the marketing for this movie has been pretty off base from the beginning. I was put off by the first trailer because it just looked like a cash grab political chest beater. Reminds me of the marketing for Fight Club way back when.
Unpopular opinion here.
What's wrong with AI generated content? Are we saying we don't want any AI generated content for films or entertainment overall? Or just no marketing material? Or just because of the subject matter of the film?
Or is the fear they will replace artists? Then the only way to prevent that is banning/restricting AI art overall.
Slide 2 is literally bootlegged French army vehicles in bootlegged Paris. I understand thinking you can con people with French trucks vs. American ones, but quite a lot of people know what the arc du triomphe is.
I hate to tell you this but... when you see all that destruction? All of those dead bodies? None of that is real either, so should we demo actual buildings in Cali just cause it's harmful to use CGI? It's not real.
lol.
I don't think this is such a big deal. Film posters have always had drawings or paintings that depict events in a highly stylised and often quite exaggerated way. Its part of the fun. Now AI can get in on the act too.
Are A24 not just doing this to court controversy, creative division or talking points? Seems fairly obvious to me, especially given how divisive the film can be. I'm neither for against AI in the creative space, but I think A24's intentions here are deliberate.
Isn’t the movie sort of about wartime photography? Maybe it’s a tongue-in-cheek nod to the importance of actual photographs? Is that too much credit to give them? Did I rip the pen already this morning?
Am I the only one who, considering how immediately fake these all look, assumes this was intentional? Not saying it's good or bad, but if we're all immediately like "those look so fake!" I feel like the marketing department would be aware as well, especially with how maligned AI-generated pictures are. Dunno, I could be giving them too much credit, just seems weird that the thousands of us would immediately notice and no one involved in the campaign did.
I like them and think they make sense for a movie about division and the importance of a free press/ journalists in the current media & cultural landscape.
The swan one is pretty hilarious, at the very least.
I saw this on the street in LA and I looked at it for like 30 seconds dumbfounded. Obviously supposed to be Echo Park but wrong in key ways. Never considered it was AI.
I wish that was Echo Park Lake
You been lately? They plussed up that park and lake big time recently. It’s so nice now..
Now they have giant swans
Its just the one swan, actually
The LAchness Swanster
Fascist
I thought the same thing I was like is this supposed to be echo park? MacArthur park? It’s like a weird mix of both
It’s like a mix of Echo Park and Boston Commons
There’s even a Swan!
Hilarious in a sad way, can’t believe anyone pressed send on that
I don’t get how anyone can look at that image and not see how heavy-handed the joke is. I’ve followed A24 for a long time and have a hard time believing that they just randomly decide to start using AI images on a film about a civil war, knowing how controversial the topic is right now. I don’t think that’s just a coincidence.
this would only stand, imo, if they were AI styled and not actually AI made. like building a scene, photographing it, paying artists to work in edits that replicate what are typically faults within image generation.
Which is what I think it is. I don’t think someone just typed in prompts and got these images and decided to use them as marketing.
I do agree that there is a chance of this, but I also could also see this being actual AI. The swan is making me sway in the direction of artistic intent.
Same. The first 2 pics are like “hmm” and then by the 3rd you’re like “okay this has gotta be AI” and then by the last it’s clearly showing AI with 3 door cars with 2 trunks hahah.
Chicago is all kinds of fucked up. It's def AI.
Bruh! Car mod culture thrives in that city!
You're giving them too much credit. Companies don't give a shit about this kind of thing.
Dude they made bank by provoking people with CA/TX. If they hadn't done that it would be a "huh!" moment in the film and then slowly people would realize that it's not that near a future and that we're looking more at near-anarchy, and *the end* of some phase of a war with a million sides. People got so wrapped up in it that in own conversations, some people didn't even pick up the first pieces of dialogue that Sammy says (that there's no coordination, they'll turn on each other once DC falls etc.) It's a weird form of marketing honestly, but it is marketing.
RIGHT? It pissed me off too and then I was like: this is what the marketing has been doing all along!! They keep provoking people, it HAS to be intentional! They want and need to keep the film in cultural conversation and for some reason they keep doing this stuff. It's kind of a shame actually, because I love the film and I think it's very very very rich with characterization & plot that we could talk about and analyze and this is...distracting.
Swan kaiju, they ain't getting out alive.
The swans are all, “The humans are fighting, time to unleash the Giga-Swan. Our time is now!”
I thought it was Orlando at first because we have swan boats on a lake downtown but then I kept looking lol
Lake Eola was my first thought, too, ever hopeful for a rare City Beautiful shoutout as I am.
Me too! Maybe one day lol
Now imagine if that interesting concept was actually executed by a real human being with talent.
The ol’ RHIB with a cannon main cannon
What? You’ve never seen giant California River Swans? Come on, man!
Not getting away this time
Definitely giving off A24 vibes. haha
Is this even remotely related to the movie lol
i was like 🤔 i mean how do you know for sure… till i saw that swan lmao
The Y of the neon sign is somehow in front of the palm tree, despite being behind it.
Yeah AI sucks at text
Carcthy tuns and sweet teats await you.
Which I think means they added the text after the fact and don’t know shit about layering
What was that word trying to spell anyway
Crushed car has three side window/door panels instead of two.
Hoping the case is that they outsourced the promos to some other company who ended up taking a shortcut, and no one caught it before posting to socials. But yeah, not a great look.
Marketing is basically never done by film's production company.
That’s why Civil War was advertised like Mission Impossible
Lol yeah it was definitely a weird marketing
Misleading marketing.
I'd say cynical and pot-stirring marketing. The point seems to be to keep making people angry and keeping the film in headlines, for better or worse, which is not..... an unprecedented tactic, just a very cynical one that's annoying for me (and presumably others who liked the film) because it continually distracts from the film's many merits and even goes against the film's own arguments. It's just... sort of icky and pot-stirring honestly. This film has no interest in partisan politics and yet a freaking MAP was made and used in the marketing (the most we get in the film is a flickering haunting image of the whole outline). They're using screenshots of bizarre headlines, merch to make your own toy soldiers (which seems in SUCH BAD TASTE) and ...yeah I don't like it. Butts in seats but like Alex Garland make a really great film imo, can you please fucking let people actually engage with the film rather than constantly distracting us with nonsensical stuff?
100% spot on.
Agree completely. I get it from a financial standpoint but it does the movie a disservice for sure.
The marketing assets are made by agencies but the direction of the campaign and the promotional art is selected by the filmmakers/production company.
Yeah, using Ai is shitty itself, but it's also shitty because we don't see any of these places in the movie. It's totally misleading.
A24 movies are usually promoted a bit misleadingly, my thinking is to get in general audiences cause art house crowds are already gonna see them
That's why It Comes At Night, another A24 movie, was marketed as a supernatural horror movie when it was actually a psychological thriller and the title was metaphorical.
Just to be clear: A24 is not this film's production company, they are its distributor, which means they are responsible for the film's promotional material and for marketing the movie. Also to be clear, many companies (Sony, Warner Bros, Disney, etc) do both production and distribution for films, meaning marketing is very commonly done by the same production company...
I’m 90% sure that’s exactly what happened.
Yeah still pretty embarrassing / lazy, even if they were technically clients.
Sure, it always is an “experiment” or an accident, right?
I think its on purpose to create the controversy. Bet more people are talking about them than they would’ve if the stills were from the movie.
They still approved it.
Also if anyone is doubting if these are AI, there is no river between the Marina City towers in Chicago.
There also appears to be 3 doors on the sedan in the last slide
You’re right lol and I think on that same car it’s a trunk on both sides
oops all trunk
The only car with a full pair of boots!
ayyooo
😂 good catch. That's hilarious.
We cannot miss the incredible piece of military hardware on display chasing the swan.
Is the swan the main antagonist of the feature?
What else is there? Not doubting you, I'm just (surprisingly to myself) shit at differentiating AI from real shit unless it's super obvious. Like with these from first look I would not be able to tell easily so they definitely tricked me.
Zoom in on the yellow taxi in pic 2, it seems to have generated itself twice, stacking it into a a monster.
Echo Park / LA skyline is completely wrong.
id like 1 echo park lakehouse plz
The swan being fucking massive 
The fountain is too small and … flat … for it to be the one in Washington Square Park. It’s also not centered in real life with the arch, it’s slightly off and this looks more centered.
For me it's the clear mistranslation of turning Echo Park's iconic swan boats into a massive boat-sized swan. No thinking human being would do that.
[удалено]
Also the Y on the far left neon sign is in front the palm tree and not behind it
I think the fact that it doesn’t spell anything in particular is worse than that. That could just be bad photoshopping, but AI constantly just throws letters up and says “English, right?”
Also, the fountain in Washington Square Park is clearly missing the naked man who think’s he’s Jesus and strips and takes the fountain water straight up his asshole
I mean, it wasn't uncommon in the past for that type of inaccuracy from a graphic designer. But yeah, I just suspect everything is AI now. Kinda depressing.
…yet
https://preview.redd.it/odtjyj1vi3vc1.jpeg?width=1170&format=pjpg&auto=webp&s=f9f70ecb14b00dd09f856c398c4d308d77686380 I see the vision
Jeff Tweedy is in tears right now
I mean these ARE probably AI generated, but what you just said wouldn't prove than lmao. There's a thousand ways to construct digital art that are not LLMs
lived here my whole life, and I never knew there was an actual name for them i just called them the Wilco Towers
The irony of doing this for a film by the same director who made *Ex Machina*
Garland is seething rn
Or the irony of doing this for film by the same director who made a film about the importance of human journalists shooting real images to document historical moments.
A24 really did a whole ass heel turn for this movies marketing
I feel like they outsourced the marketing to a firm and this what they came up with.
Typically how it’s done for all films these days. It’s rarely ever in-house.
I definitely think this is what happened, but people at the company still had to approve the final images at some point in the process before they were posted. A24 ain’t washing their hands of this one so easily
I mean yesterday's post was just a screenshot of some google search results... [https://www.instagram.com/p/C51es0\_uCqD](https://www.instagram.com/p/C51es0_uCqD)
A24 has never had any shame marketing its movies. Remember It Comes at Night, Green Knight, or Lamb?
They didn't even use any green!
Not knowing the marketing with these movies, what's with them?
At least with It Comes At Night, a contained story about a family paranoid to help another during a pandemic, was marketed like it was a zombie/monster movie that was hiding the reveal It's an example of a legitimately great movie that was not received well because of deceptive marketing
Protomatyr my beloved
I liked the movie but the green army men for marketing is goofy
I want a little Stephen McKinley Pherson I think that is at least better than this marketing lol
I thought it was fire bro
I did it and I thought it was cool, but this just feels weird.
The green army men was one of the most unique marketing tactics I’ve seen for an A24 movie
Jessie Plemens has like 2 minutes of screen time, yet was all over the advertising. I've never felt more deceived by a movie trailer.
And he was still the best part of the movie.
This. The intensity of the scene is second to none. I just think he is brilliant in these short-screentime/high-impact roles.
Yikes
This is hilarious to see considering I am actually currently where this Chicago photo is supposed to be a photo of. It’s a beautiful area, why not just use a photo??
Pictures cost tens of dollars to license though! Clearly they'd go bankrupt if they didn't outsource this heavy cost to an AI
Not even that, the heavy cost of a few hundred dollars if they reached out to any rando in Chicago with a good camera in their closet
How the fuck does a random with a camera in their closet create images comparable to the slideshow above?
Tens of dollars.
What about the destroyed building?
https://preview.redd.it/p91gdn9ve3vc1.jpeg?width=1290&format=pjpg&auto=webp&s=1616085c18dce7d91886a04b1011f5740dc0f263 Actually the neon signs are just so good that they can show *through* trees
When there are some fantastic stills you could grab straight from the movie, why would you opt for garbage like this?
Welcome to the ~~future~~ present
This is why i am nit too worried about ai lol. Im alot more worried about people not being able to differentiate real from fake
The parents who took their kids to the Galsgow Wonka Experience has me worried.
That fact that AI images looking like absolute shit didn’t stop an indie film company from using them in their marketing makes me *more worried* about AI.
AI24
The pic of the vegas sphere thing is kinda cool tho
Thought the same. The rest were cheap and shitty and obvious but that one was like “oh actually…” Maybe because Vegas is, itself, so cheap and shitty and obvious? But seriously, I legitimately like that one.
Funny you say that, as a Vegas local I wasn't sure if that was even Vegas because none of the other buildings are in our skyline. It is interesting to know that the Sphere is apparently now the most identifiable component of the city for outsiders though.
Does look the coolest, but cant doubt it isnt AI. None of the buildings in the background are real and also the traffic on the roads? If The Strip I would doubt people are out sightseeing
It is kinda cool, but the skyline is completely inaccurate
Las Vegas - “Why’d he say fuck me for?”
The only thing Vegas has that could potentially make it a target is Nellis, but Nellis doesn't have shit that'd make it a juicy target lol.
This movie is being let down by its marketing.
Let Down underrated?
Let down, I’m hangin’ around
Google chemical reactions
Holy hell
These look like absolute shit
I fucking hate that AI generated art looks like shit, reads like shit, and is obviously no replacement for an artist, and yet culture will keep on being polluted because it’s cheaper than paying an artist
I agree good titties
I definitely understand and even agree with the push against AI art, but I don’t know why it’s so hard to believe for some people that sometimes a company is just going to go this route when it’s cheap and quick. Also I’m sorry but it’s a bit funny to find people feeling “betrayed” by A24 when they have been doing plenty of questionable practices with their merch for years now and a bunch of people ate it up willingly. This is no different. Stop idolizing this company just because they’ve made some good movies.
And just because there are AI generated elements doesn’t mean they didn’t hire a designer to make / composite these. Having AI generate a smashed up car and then having a human composite it into an image isn’t really all that different from using a stock image of a smashed up car to do the same thing.
What? It's entirely different. The photographer who took the initial picture of the car (photography is also art) gets paid a licensing fee. Instead of, you know, having that picture they took scraped by AI to down the road create a shitty three door sedan in some AI garbage.
Would have been nice to see some of these locations/action in the movie instead of focusing more exclusively on photojournalists. I’d really like to see a prequel that goes into more detail about the war.
I mean to be fair it’s just promo. But yeah they should’ve hired someone to actually make these
There are entire livelihoods built around putting together material for "just promo". This shit matters.
Would you be shocked to hear they hired a graphic designer to do this?
They hired an advertising firm to do this. At least 10 people in suits decided to use AI and one dude, regardless of educational or skill background, put in the prompts and generated the image. Then it passed through at least 100 other suits media managers and lawyers to be approved. The creative to management ratio is what is being disrupted here.
How do you know they didn’t hire a graphic designer or firm that used AI? Would A24 still be at fault?
They 100% hired a company for marketing. That’s how it works. I highly doubt OP understands this and highly doubt the marketing firm told A24 that AI was used.
How do you know they didn't, and the person they hired used ai?
Slow boiling frog approach. We’re seeing it happen in real time. It’s just a promo here. Just a title card. Just an end credits sequence. Just an augmented scene here and there. The more leeway given the more egregious and damaging the uses will become. It’s also a slippery slope for a company like A24. Even though they’re big players now they still gain cache largely through an indie/auteur vibe and they’d do well to continue to stoke that brand.
It's because all these fuckers in the replies are saying "well most studios hire firms to do this, so it's not A24's fault" Yes, yes it is
If I didn’t already want to see this movie because of the director and A24, these images would have totally turned me away from it. Promo can have a big impact.
I really liked the movie! But with that being said, this marketing campaign had been atrocious. Someone needs to get fired over this. The movie is good, it was just horrifically miss-marketed and have used AI in some weird ways.
The marketing is what got me, I expected something completely different and was left disappointed.
Movie actually is Fire tho
This is just so shitty. Wild the depths they are going for this movie
What wild depths? The discourse around this film is so insane
Turns out the real civil war was the AI that got used along the way
the ad campaign for this movie has not done the actual movie any favors.
After seeing these, a movie about ai with ai-created posters would be cool. Have the designers fix up a few things and add the type but 99% of the work be ai. It’s scary that they can do this, though.
It's so weird seeing one of the Marina Towers smack in the middle of the river like that. Left side is clearly the AMA Building (the big black building) and the next building visibly beside it should actually be Trump Tower and the Marina towers would be technically out of frame. What building is replacing the Trump Tower looks like the Rookery and I think Trump Tower has actually been moved to the skyline. At any rate, AI just moved around Chicago buildings and said "eh good enough." They could get an actual picture of Chicago, but they went full-on lazy.
Hope it’s intentional, otherwise, YUCK!
A24 intentionally wanted to save some money
I hope to all hell it's not intentional!
Am I the only one who doesn't see a huge problem with this? Sure the swan one is a little weird but the others look ok at a glance.
This is the first A24 movie that hasn't really captured my interest. These promo shots only make me feel all the more apathetic.
Disgusting
Ava from Ex Machina drew these? She’s getting really good.
The entire film is built around photography and they use AI generated bullshit for the marketing. Actually fucking disgraceful. I regret seeing the film if the company behind it would stoop as low as this.
the vegas one is the only good and terrifying one
I don’t think they look that bad, I’ve certainly seen worse promotional material that wasn’t AI
If they’re gonna show these types of images I really feel like they should’ve fleshed out the worldbuilding more
Yeah they’re selling a movie that doesn’t exist. It’s disappointing cause a modern American civil war is such an interesting concept, but they just don’t delve into it/care for it at all
So when are we getting together to boycott all uses of AI in film? Seriously, if you love the art but not the people who make it enough to have standards then what are we doing here?
The Sphere one, absolute gas.
That’s an actual photo of the Sphere after Phish this weekend
Honestly the marketing for this movie has been pretty off base from the beginning. I was put off by the first trailer because it just looked like a cash grab political chest beater. Reminds me of the marketing for Fight Club way back when.
Is that not intended to be part of the marketing for it? The controversy these alone will generate play right into the plot of the film…
How do we know it's AI-generated?
Generate buzz by confidently saying the wrong thing.
Why not looks cool
Unpopular opinion here. What's wrong with AI generated content? Are we saying we don't want any AI generated content for films or entertainment overall? Or just no marketing material? Or just because of the subject matter of the film? Or is the fear they will replace artists? Then the only way to prevent that is banning/restricting AI art overall.
Who cares. You guys act as if this is worse than child labor. AI is here and it's not going anywhere. Accept it and move on.
It looks awesome, god the cinematic world is going to be amazing in a few years.
Slide 2 is literally bootlegged French army vehicles in bootlegged Paris. I understand thinking you can con people with French trucks vs. American ones, but quite a lot of people know what the arc du triomphe is.
this is fine. in a year nobody will have the energy to care about this
Who cares though?
It doesn't look too bad
I hate to tell you this but... when you see all that destruction? All of those dead bodies? None of that is real either, so should we demo actual buildings in Cali just cause it's harmful to use CGI? It's not real. lol.
These look so cool
I don't think this is such a big deal. Film posters have always had drawings or paintings that depict events in a highly stylised and often quite exaggerated way. Its part of the fun. Now AI can get in on the act too.
So what?
Are A24 not just doing this to court controversy, creative division or talking points? Seems fairly obvious to me, especially given how divisive the film can be. I'm neither for against AI in the creative space, but I think A24's intentions here are deliberate.
I don’t see the big deal honestly. It looks cool ?
Realize 98.9% of people aren't thinking about it that hard.
Isn’t the movie sort of about wartime photography? Maybe it’s a tongue-in-cheek nod to the importance of actual photographs? Is that too much credit to give them? Did I rip the pen already this morning?
Am I the only one who, considering how immediately fake these all look, assumes this was intentional? Not saying it's good or bad, but if we're all immediately like "those look so fake!" I feel like the marketing department would be aware as well, especially with how maligned AI-generated pictures are. Dunno, I could be giving them too much credit, just seems weird that the thousands of us would immediately notice and no one involved in the campaign did.
I like them and think they make sense for a movie about division and the importance of a free press/ journalists in the current media & cultural landscape.
I thought these looked ai generated. Are they for a fact ai?
What’s wrong with this?
lol everyone is mad about AI and love to point it out but no one is ever “this is CGI” at a marvel movie pls yall
The fake outrage over AI is hilarious.
Cool! AI is neat 😊