Don’t do this?
Don’t make stuff that is close to a protected IP because your shop will eventually be flagged and banned. Don’t use AI because AI is not your art to sell.
I’m sorry for being blunt, but you won’t get much support here when this is your approach. AI has caused massive damage to small and medium artist shops and jeopardized thousands of livelihoods as a result.
No guides for the IP stuff exist because it is very specific to each company. It’s best to just not do that.
First, learn the difference between copyright and trademarks. Very different laws, protecting different things, in different ways. If you are selling something to Ford fans, you need to use their trademark - the word 'Ford" - in the listing. Regardless of the what the product is or looks like, using Ford **anywhere** in the listing (including tags) is trademark infringement. Trademark law is about limiting the commercial use of the brand and creating confusion in the market. If a buyer can search and find your products, so can their legal team.
Those creating meme products, often cite "parody" as an exception but they're wrong. Parody is for editorial, commentator use, rarely to sell a commercial product. 99% of strikes from studios, corporations, publishers are over use of the TM, rarely copyright. Etsy takes TMs far more seriously than a DMCA (copyright) claim. Just finding the listing has proven the claim, there is no counterclaim like copyright and there is far more legal jeopardy.
Don't go by what others have done or currently doing. The CEO was turning a blind eye to the problem for his "growth at any cost" strategy but that has now changed. Even large established sellers are either being closed down by Etsy or removing all their infringing merch on their last warning. Many early sellers worked out which IP has been abandoned by their creators. New sellers came along and thought all pop culture and fandom was fair game. I've also seen studios who weren't policing the market, suddenly start doing so.
First offense, usually a payment reserve. After that: lower search rank, removal from the star seller program and, finally, a ban on your ID credentials - SSN, drivers license, financial ID. Some sellers assume, when they are closed down, it will be easy to create a new seller account. They are in for a world of hurt. Even an offer by a sympathetic friend or family to use their ID, is usually withdrawn when they realise they will be paying income tax on the shop revenue.
If you want to sell a product, there is no point making it if it can only be sold by using trademarks to attract buyers/fans. I'd rethink your plan and/or talk to a specialist IP lawyer.
Don’t do this? Don’t make stuff that is close to a protected IP because your shop will eventually be flagged and banned. Don’t use AI because AI is not your art to sell. I’m sorry for being blunt, but you won’t get much support here when this is your approach. AI has caused massive damage to small and medium artist shops and jeopardized thousands of livelihoods as a result. No guides for the IP stuff exist because it is very specific to each company. It’s best to just not do that.
Gross.
First, learn the difference between copyright and trademarks. Very different laws, protecting different things, in different ways. If you are selling something to Ford fans, you need to use their trademark - the word 'Ford" - in the listing. Regardless of the what the product is or looks like, using Ford **anywhere** in the listing (including tags) is trademark infringement. Trademark law is about limiting the commercial use of the brand and creating confusion in the market. If a buyer can search and find your products, so can their legal team. Those creating meme products, often cite "parody" as an exception but they're wrong. Parody is for editorial, commentator use, rarely to sell a commercial product. 99% of strikes from studios, corporations, publishers are over use of the TM, rarely copyright. Etsy takes TMs far more seriously than a DMCA (copyright) claim. Just finding the listing has proven the claim, there is no counterclaim like copyright and there is far more legal jeopardy. Don't go by what others have done or currently doing. The CEO was turning a blind eye to the problem for his "growth at any cost" strategy but that has now changed. Even large established sellers are either being closed down by Etsy or removing all their infringing merch on their last warning. Many early sellers worked out which IP has been abandoned by their creators. New sellers came along and thought all pop culture and fandom was fair game. I've also seen studios who weren't policing the market, suddenly start doing so. First offense, usually a payment reserve. After that: lower search rank, removal from the star seller program and, finally, a ban on your ID credentials - SSN, drivers license, financial ID. Some sellers assume, when they are closed down, it will be easy to create a new seller account. They are in for a world of hurt. Even an offer by a sympathetic friend or family to use their ID, is usually withdrawn when they realise they will be paying income tax on the shop revenue. If you want to sell a product, there is no point making it if it can only be sold by using trademarks to attract buyers/fans. I'd rethink your plan and/or talk to a specialist IP lawyer.
I would not recommend this. Not only do I disagree with it but you will catch massive backlash.