Nice plug for your website. At least you hid it in the third paragraph so it wasn't so obvious. 

For transparency, I added the brand affiliate tag when I posted this. However, this post was genuinely meant to help others, regardless of whether or not you use the website

Good job man. 15kg is a good amount.

thanks :)

Doesn’t this all just boil down to “measure your goals?”

 not completely. A more accurate summary would also include being specific with your goal, breaking it down into manageable milestones, and celebrating any progress to stay motivated