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IGotHitByAnElvenSemi

Fascinating move by an advertising company to use another company's IP without any permission. It's not as if Stardew Valley is a small, unknown game that doesn't have any money behind it lmao...


pancakeQueue

Advertising on Reddit has gotten aggressive. I’ve noticed way more ads try to link to known subreddits. Miracle grow probably saw a way to try skirt IP by referencing the subreddit and not the game.


Rion23

Bunch of idiots, like a person on Reddit needs to buy anything that will cause them to go outside.


Captain_Taggart

yeah it's called /r/indoorgardening for a reason


pancakeQueue

Also /r/spacebuckets


No-Imagination7227

Omg so right. !


phox78

Cheap AI images can be semi-automated (fully if you don't care about QC) so this will just get worse. Concerned ape will have to see about sueing to have Stardew removed from the datasets to avoid this going forward.


LordBecmiThaco

I haven't noticed any ads at all; now is a great time to let people know that a combination of ublock origin, old.reddit.com and reddit enhancement suite keeps my experience ad-free on my browser, and for my stock, non-jailbroken android phone, I simply use the ReVanced App patcher to take the official reddit app and remove the ads.


IncrediblePlatypus

I'm running the free version of Adguard on my stock phone and it is so heavenly to not have ads everywhere.


redsquizza

https://old.reddit.com/ + uBlock Origin = wat ads?


bionic86

They probably do it all the time. As long as they take down content when they get a C&D, no court is going to rule against them.


sobrique

Yeah. For some businesses 'legal action' is a cost of doing business, and sometimes it's cheaper to just fend off people who object.


Prince-Lee

I remember, as a kid, I once heard a radio ad using the music from Super Mario 64's Bob-Omb Battlefield shortly after the game had come out. I think it was for a car dealership or something, but I honestly don't remember. I always wondered about that.


Jam_B0ne

There was a Korean (I think) MMO I played in the 00's where the classes where different sci-fi fighter-jets and tanks and I swear to gosh dang that I heard the combat music from that game on one of those class-action lawsuit type commercials not long after I stopped playing the game


chic_luke

This stuff is super illegal, too. If it was my IP I would be suing for damage to the IP and the IP's public image, as well. This is an easy win in court, at least in Europe. Not sure if the fact that they obliged to C&D changes anything though. Or something like Walmart being too big to fail and having the legal department size to convince you it's not a good idea to go after them. It's so fun when you realize that if you're rich enough you can actually break the law with no real consequences…


sobrique

Sadly it's not as 'super illegal' as you might like to think - fighting court cases like this is a massive PITA, especially if they go 'honest mistake, we complied with any requests'. Even for places that have the resources to bring court action given potentially entirely disparate jurisdictions.


AgitatedQuit3760

Literally the most-played game on Steam last month. The most valuable Farming Sim IP there is at the moment, this brand is lucky to not get sued.


DPSOnly

They are counting on the fame of Stardew to sell more products, it wouldn't do them any good to use some kind of niche IP.


Key_Spirit8168

The game may be indie, but they should hear the words sike when they see the shear size


Captain_Taggart

> shear sneaky, but I see you


Key_Spirit8168

?


Captain_Taggart

Oh I thought you were making a pun about garden shears?


Key_Spirit8168

I don't see what is shears shear and there Idk maybe i should shear it off


Vitalis597

You say that as if advertisements don't blatantly plagiarise all the time? Since Palworld came out, I've lost count of the amount of blatant Palworld clones I've seen advertised.


underwater_hotdog

https://preview.redd.it/oax59r3lfb0d1.jpeg?width=960&format=pjpg&auto=webp&s=b89fa213943122a8debae75cdaeafc20428828a8 Funny timing


inadapte

looks like an AI rendition of the farmhouse


ShokaLGBT

Did they thought players of a video game would …. Be actual farmers ? Have a farm or grow crops flowers ? Because seriously this sounds dumb …. But anyway I don’t know, I play rpg but I don’t go on adventures fighting monsters or people


High-onWallOfLothric

Buying a bag of miracle gro and having a garden bed is a bit shy of being a farmer lol the ad isn’t for commercial equipment.


TimSEsq

>I don’t go on adventures fighting monsters or people Not with that kind of attitude you don't.


Magica78

I went on an adventure once. Went into the woods but I couldn't catch any animals. Had to turn back when I saw a bear was guarding a woman. Didn't see any ancient ruins. Went back to playing games.


ivythepug2

Ok but the first time I played SDV, the following summer I actually tried having a bit of a vegetable garden so.... It's not the most wild of things?


Crabjock

I garden, I fish (rarely these days), *and* I forage. SDV was right up my alley. I'm actually really excited for chanterelle season, which is getting really close.


deathofdays86

My husband and I both play video games and have a large garden, so yes.


tenaciousfetus

It's not that silly tbh. I love sdv and do also garden!


GrandMoffAtreides

I have a garden and I forage! There's definitely some overlap


Doveee789

I play SDV all winter and keep a decent sized veg/flower garden all summer. Also know plenty of actual farmers that are huge gamers.


Apoordm

I have started a backyard garden since SD…


fiercegreen294

My rosemary plant has been in my possession dead longer than it has been alive. I need to get rid of that thing


Reiterpallasch85

Thanks for posting what the ad looks like. I haven't seen an ad on Reddit since... well, ever (RES for PC, RiF for mobile) so whenever anyone talks about them I genuinely have no idea what they're actually seeing.


BidetGarni

And for us Europeans out here


nonacrina

LMAO oh that's great


darkenseyreth

r/tombstoning


_Flying_Scotsman_

Now I am waiting for the stardew valley corporate copyright update


Key_Spirit8168

Joja will try to sue you if you go your own route but don't kick both people out


smleires

Sounds like something Joja would do


[deleted]

Joja grow. I hope it's a special fertilizer in a future update. I hope it has the chance to make your soil require twice as much watering with no benefits.


ky_eeeee

Crops grow faster, but have decreased quality


Mori_Bat

Occasionally you crop will get replaced with trash or irradiated bars.


Key_Spirit8168

Just grow wheat and boom the actual wheat is the least useful part, hay, trash, and radioactive bars are super useful


[deleted]

Oh I like this idea! And still has a small chance to need double watering.like maybe in the middle of the day or something. I think that could be fun!


sh4nn0n

Is that not already the tradeoff with using the speed growers vs. quality fertilizer?


Several_Roll5817

While speed grow doesn’t increase the crop quality, it certainly doesn’t lower it.


sh4nn0n

What does this mean. 😭 I’m not trying to be dumb but quality fertilizer makes crops more likely to be gold star. I thought the speed gro varieties only affected growth speed, and since you aren’t using quality fertilizer, you’ll be more likely to get normal quality crops. Edit: searched the subreddit and found this - so unless anything was changed in 1.6, seems like my thinking was mistaken. https://www.reddit.com/r/StardewValley/s/HBwtMZUoyZ


Key_Spirit8168

They have the same quality


Y-Woo

I would actually love if joja mart sold slightly different "branded" counterparts to what you can buy at pierre's... i'd never go for it, but it'd be cool to have around.


Kirkenstien

I've been boycotting Joja for so long I don't even remember what the inside of the store looks like.


nonacrina

Depressing.


Legitimate-Meal-2290

It's got what plants crave


It_Was_A_Toomah

It has electrolytes!


bmyst70

Brando-lizer?


DokoShin

Now come on man even trash has a way to be beneficial so


[deleted]

You'd make the fertilizer with trash! 😂


DokoShin

No no no no no make it something that could be used on like the mushroom cave or something and gives like a +1% iridium 2% gold 3% silver for a week or something like that and you can get it out of the trash with a high chance


[deleted]

But it's Joja. So it has to be expensive to get. Like a machine that matches the trash recycler except it's joja so it costs like 25k and can turn the trash into joja fertilizer through a proprietary system.


DokoShin

Ah I was thinking something like the joja cola


Ian1732

Provides special growth boosts to patented JojaCorn, but outright withers everything else.


travisdoesmath

Crops grow faster, but Joja takes 90% of the money when you sell them


PieS17

Taking something that's not theirs, and claiming credits from it. Ohh I know someone in town that's just like that


Key_Spirit8168

And it ain't joja that's for sure


herbalation

Honestly the Uno reverse play *would* be to make fun of Miracle-Gro by making a Jojo advertising event where they take credit for Pierre or Farmer's work And as u/GreyGirlTea said, introducing Jojo fertilizer would be great


microcricket

Woah not the twist to this story I was expecting. So many people were sure it was an intentional collab I didn’t question it. Interesting.


nonacrina

Probably because it was so blatantly ripped off from Stardew, they figured it must've been an official collab or they would've been forced to take it down already. But no, the advertisers just have that much audacity


Arrogancy

Yeah that's why you've got to defend your trademark!


KeckYes

But they haven’t used anything trademark-able that I’ve seen.


ZolRoyce

Thank you for getting clarification on this!


Big_D_7468

You can also report the advertisements if you see them on your page. It may not actually do anything, but if enough people actually report it reddit might actually take action.


KabanKal

An *official* SDV collab with reputable gardening brands would go so hard, but something like this without consent is bonkers, given how well-known SDV is within the games-sphere.


yolo_swag_for_satan

wtf? Like Walmart and Miracle gro don't have a legal department.


arabrabk

They have giant well-funded legal departments that happilybog down other people until they go broke from legal fees.


Arrogancy

It's kind of hard to do that in a case like this one. A money advantage can be hard to overcome when the facts are ambiguous, or the law doesn't have a lot of precedence, or there's just a lot of work involved in the case. Like if you're infringing on a patent it's rough. But using someone else's logo without their permission? Wal Mart and Miracle Gro would lose quickly and very painfully. Maybe that could be true for "Stardew Valley community", though, since that raises some interesting questions re: trademark law. I don't know; I'm not a lawyer, I've just been to court a few times. But it really seems like a stupid thing for Walmart/Miracle Gro to do. Which is probably what's really going on: stupidity. Never attribute to malice what can be explained by ignorance, etc.


MathematicianIll1643

I also assume with the logo gone it’s just enough to scrape by without being truly illegal.


yolo_swag_for_satan

I really wonder. I think they would need to change the house since it's literally the house from the game.


toucanbutter

They probably purposely tried to pick on a small time developer who likely WON'T have the legal department to sue them.


Blitz11263

Waiting for this fiasco to come in update 1.7 as joja stealing the farmers stuff


Key_Spirit8168

The update with a new store maybe? a guy in between corperate and country like aldis vs liddels accept he already won. He would know mr qi and do anything for you. Hey what about a dangerous quarry with 300 levels and a new difficulty, deadly, that gives it 500


NuclearNarwhal7

that’s good to hear, i definitely didn’t think concernedape would do a partnership with monsanto jr so it’s good to have confirmation


ELxNIGHTHAWK

I am glad this got picked up by Concerned Ape. I saw the ad and was taken aback by it. On top of the AI, it just didn't seem like companies he would collaborate with. At the time everyone was saying it was official, but I could never find anything about it when researching. I assume they will still be using the AI art though, unless anyone here has seen something indicating the contrary? If so, it is unfortunate, given that the art was similar enough that people may still associate it with Stardew Valley and continue assuming a collaboration.


nonacrina

Yeah, I think CA is pretty picky with who he wants to associate the Stardew name with. They are indeed still using the art. All I know for sure is that CA is not happy about it at all, but I'm not sure if additional action is being taken.


Ender505

Shit they even used the Stardew logo? That's some gross IP theft


aweyeahdawg

That’s not IP theft, it’s just copyright infringement.


Ender505

Copyright is an intellectual property protection mechanism Edit: also this is trademark, not copyright


aweyeahdawg

Just calling it “IP theft” insinuates they stole content or code and are using it for their own gain (unrelated to the original IP). This is just using the logo (keeping references to the original “Stardew valley”) without consent. Two very different cases.


Ender505

They stole the logo and are using it to advertise their product (miracle-gro), unrelated to Stardew, without consent.


textualcanon

Lawyer here. “IP theft” definitely refers to copyright infringement. Copying code is also copyright infringement in some cases. Ironically, what you seem to be referring to is “trade secret misappropriation,” which actually isn’t IP theft because trade secrets are usually distinct from intellectual property. Intellectual property broadly covers trademarks, copyright, and patents.


aweyeahdawg

I get that I’m wrong but he made it sound like they murdered someone when in fact they brushed shoulders on the sidewalk.


Ender505

Did I though?


aweyeahdawg

Considering they took it down immediately when confronted by it, no lawsuits or any legal action… yes.


Ender505

I literally just called it IP theft. Which is exactly what it was, no more, no less. And they correctly took it down when asked. Idk why you're making this sound like I am making a fuss. I accurately described what happened. Not my fault you don't know what IP is.


aweyeahdawg

Congrats. Not my point.


Ender505

I'm a cyber security professional, trust that I know what I'm talking about > Intellectual property (IP) is a category of property that includes intangible creations of the human intellect.[1][2] There are many types of intellectual property, and some countries recognize more than others.[3][4][5] The best-known types are patents, copyrights, trademarks, and trade secrets. https://en.m.wikipedia.org/wiki/Intellectual_property


aweyeahdawg

Then you should also know that calling this IP Theft is vastly overblowing what they did.


Ender505

It's an accurate description. I'm not saying it's worth a lawsuit or anything, I was just describing what happened


Wenusray

Other person is malding, you are a champion of humanity for your patience with them


Key_Spirit8168

Sementics my guy


aweyeahdawg

Sementics? lmao


SWGlassPit

More importantly, if they used the logo, it's trademark infringement.


TheHeatWaver

This is the future of AI in creative fields. Just tons and tons of IP theft. I can’t believe people in businesses are so excited for this as it’s going to make defending your intellectual property a nightmare. This will make Napster and that whole mess look small by massive margins once companies realize how hard they’re gonna have to fight to keep their intellectual properties safe.


RabidTurtl

Sure, but dont even think this was theft cause of AI. Just some good ol' fashion IP theft.


yolo_swag_for_satan

I think accidental theft can happen to anyone generating images about a subject that they lack familiarity with. Machine learning image generators will serve up copyrighted characters, celebrities, and/or straight-up screenshots of games and movies without the user explicitly asking. If you don't recognize what's being generated, there's a chance it could be a part of existing IP (which makes sense, since popular content will represent a larger portion of the training data). If "AI" companies learn any lesson from this stuff, it will probably be that they should only rip off content that isn't well known.


AnOnlineHandle

From the sounds of things I thought it was that they literally used SDV's name and images, but it looks more like they've used the general SNES era artstyle and house design. Which, ironically, SDV copied 90% from Harvest Moon. https://www.youtube.com/watch?v=ldRksFA8_vQ&list=PLMfPU_BxnPBZuQbjhZXQJ4djV0xktfFZY&t=12m50s


yolo_swag_for_satan

- According to other people, they used the SDV logo. - The visual style of the ads is more in line with SDV vs Harvest Moon. - I was able to find one ad where they used the exact house the farmer lives in I feel like this is part of the issue with not showing any of the offending ads. It's gonna be harder for people to see with their own eyes what's going on and that'll probably get worse as the offending companies scrub the campaign.


AnOnlineHandle

Yeah one post mentioned the SDV logo, though I couldn't see it in the image, so maybe there were multiple images?


yolo_swag_for_satan

That's what I suspect as well.


prolificseraphim

I mean... AI is built on theft. Use of AI is inherently theft.


LordBecmiThaco

"Good artists copy. Great artists steal." -Picasso


prolificseraphim

That's in reference to USING REFERENCE. Not stealing copywritten materials or the art of actual artists to build up an LLM. AI generated content is not art.


LordBecmiThaco

Have you never listened to a song with samples?


Fun_Gold7401

lol have a good life making soulless art and hopefully being sued by the real artists that you steal from.


prolificseraphim

"Soulless art"? You're being too kind to them. AI-generated slop isn't even art.


prolificseraphim

False equivalent: you have to get permission to use a sample. Companies that create LLMs do not get permission first - if they did, they wouldn't be getting sued for copyright infringement.


LordBecmiThaco

> False equivalent: you have to get permission to use a sample. You most emphatically do not. Do you really think everyone is writing to The Winstons every time the Amen Break is used? EDIT: I'll go so far as to say that AI art is now where DJ culture and hip hop were in the late 70s/early 80s. Fragrantly and liberally stealing work from other artists and using it to lay the foundation for entirely new genres.


prolificseraphim

Incorrect! You do in fact have to get in contact with the copyright holder in order to sample a song. If you don't get permission you're liable for copyright infringement! Hope this helps :)


LordBecmiThaco

> You do in fact have to get in contact with the copyright holder in order to sample a song. If you don't get permission you're liable for copyright infringement! That's assuming you're making a commercial work.


[deleted]

[удалено]


Key_Spirit8168

It is a slave it doesn't have feelings and it isn't intellgent


Bluewolf94

I kind of figured that CA was not involved in it at all considering the Ai usage.


Queasy-Inevitable512

Me who doen't know wth is goin on


Key_Spirit8168

Uhh so joja made world 8 and took stardew there


Queasy-Inevitable512

Cool


NyarlathotepPhil

Call me crazy but I'm not sure doing an advertisement targeting farming sim gamers that includes blatant copyright theft from what is literally one of the most popular and financially successful farming sims of all time is the best way to attract said gamers to your product...but hey, I'm not the marketing genius here, obviously 🤣


TheSubGenius

They still have a stardew valley hashtag on their Twitter


nonacrina

Thanks for letting us know, I'll pass it along!


gflshade

concernedape should go after any revenue they generated by using his ip


Synastrii

I figured this was the case & even reported one of the ads when I came across it. Imo it’s incredibly shitty and unprofessional for an advertising agency (or whatever they are) to do this kind of thing. I’d also assume it’s illegal. I’m glad that we can clear this up here but I hope the entire ad campaign gets withdrawn.


Anjaleax

I guess the reason the company did this with farming games was to attract people to start gardening more, therefore using popular farming games was the marketing strategy. They could’ve asked for permission, but alas some companies don’t.


lamprivate

Does anyone have a screenshot of the ad?


ELxNIGHTHAWK

DM'd you a screenshot of the ad. Not sure if sharing it in the replies is against the rules too.


GrapefruitSea7656

Send me it too please


Roger_Mexico_

Posted elsewhere in the the thread: https://www.reddit.com/r/StardewValley/s/FF9GsC1Cma


Intrepid-Wash3596

Walmart being the joja of our reality really makes this hit home


G420classified

The IP theft notwithstanding, the whole stunt is hilarious tone deaf lmao


Daft_Vandal_

And I got downvoted to hell a while ago for saying it wasn’t a sponsored ad. Smh


spatuladracula

Welp, time to add miracle grow and Walmart to the block party


MimiHamburger

I don’t understand why it’s not taken down all together. How is that anyway allowed or legal


HughJassProductions

Law suit law suit law suit law suit LAW SUIT LAW SUIT LAW SUIT SUIT SUIT SUIT SUIT SUIT SUIT SUIT SUUUUUUUUUIT


why_cambrio

WHOA, this is so sad but I was definitely wondering! You can tell they didn't know enough about it or they would have instantly realized they would have been compared to the game's literal villain.


Nervous-Canary-517

Screw miracle gro, I want deluxe speed gro and they don't have it.


DemonDaVinci

Wait that's illegal


nonbinarynightmare

That's so sketchy.


MagazinePleasant7429

a real life joja mart stealing from a smaller company to advertise a product, this is proof life imitates art.


MathematicianIll1643

I was mildly surprised people thought it was an officially approved post. Although I didn’t realize it originally had the logo in it. I’ve worked with people who like hopping on trends in that way, i’m not shocked they can get away with it.


Koomaster

I get annoyed every time I see these ads. I think one even specifically mentions Stardew Valley by name. I suspected they were not officially partnered. Now that it’s confirmed I won’t be using MG products any further. 🫤


gfurie

* "Fertilizer controversy rocks Stardew Valley subreddit."


Trues_bulldog

Honestly, this \*is\* newsworthy.


ELxNIGHTHAWK

Just saw a new version of the ad, it no longer resembles an AI version of Stardew, instead it is a more realistic (probably still AI) picture of someone gardening.


pistonkamel

I feel like this is going to be an inspiration for a lawyer character in Haunted Chocolatier


SuitableDragonfly

Interesting, what is the legality of someone using a recording of a video game as promotional content without permission? I feel like it wouldn't be exactly the same as using a song without permission, since you can use the video game to create arbitrary content. Like, I've seen music videos that were made entirely using the Sims games, but I never thought that EA might want to (or be able to) sue the people making those videos. An advertisement seems sketchier, but I'm not sure where the line is drawn.


Qwertytwerty123

I blame Pierre


I_am_the_Vanguard

If it were me I have them slap Stardew Valley in big letters on there and enjoy free advertising


Beck564

I actually saw this ad on my TV, while watching Hulu. I thought it was legit


Winter_Ad9633

Glad to see it all worked out.


beetnemesis

I’m really happy to see this post- I posted about it a couple of weeks ago and got downvoted with no answers and thought that nobody gave a shit.


kween_hangry

what in the hell. reminds me of an ad I keep seeing on reddit and instagram for an afk battler that literally is just footage of "terror of hemasaurus" and the game itself has ripped assets. I actually went out of my way to report it in detail with examples, a real person on instagram said they couldnt do anything