Its nice to hear that that was recognized. I was really particular about fabrics and make even when there were a chorus of people around me telling me that shit didn't matter.
Gant Rugger was amazing. I have so many shirts from them. Even after Chris Bastin handed the reins over to Fifi it was still good.
The stuff that Gant pumps out nowadays even with Chris Bastin at the helm of the entire brand… meh.
Lots of nostalgia for Gant Rugger - it was one of the brands that I liked when I first got into menswear.
I like 50% of the new Gant stuff. You can tell what pieces were designed by Christian & co and what are just generic permanent pieces.
He did tell me they would update the collar for a proper button down🦧🦧
Undftd was a really cool brand, i liked the logo and my cousin had this varsity style hoodie w a native on it that i was always jealous of. Just looked at their site, seems theyre doing good but u dont really see it anymore
Bought a sweatshirt from them about 7-8 years ago and it has held up great. Probably one of my most worn garments. Just a regular sweatshirt with a small chest logo
They dont make em like they used to, i swear.
I have an old huf godzilla v kong shirt from around the same time that has held up amazing and probably still my most complimented shirt
Hugo Boss. 35 years ago, it was made in Germany and built to last a long time. I used to work at a men’s clothing store in the late 80’s and it was great stuff. I still have a cotton sweater that has been washed hundreds of times and still hanging in there. Things fell apart in the late 90’s and it’s been downhill since then.
Duffer of St George was majorly influential for a lot of British brands and I used to love going to the Covent Garden shop. Then it got sold to JD Sports and turned into a cheap knock off.
Fuck. Haven't thought about SSUR in a very, very long time.
Thank you for this. I know all the other brands in your list pretty well \[SILAS is a personal favourite\], except for 2k. What was their deal?
2k (gingham) was a Japanese brand of tees that featured various streetwear/post graff artists like even hecox, Barry, Mcfetridge, Kevin Lyons and others from the beautiful losers era as well as more historical iconoclastic artist and designers like Milton glaser or Basquiat. Less of a brand I guess but the graphics were often stellar and the tee shirts themselves were super premium. Still have a few in the crates. Pre internet days. Sigh.
PAM still exists.
Still as interesting. Plenty of niche colabs with strange Japanese zines and artists.
It seems like their main market(s) stayed Japan and the East Coast of Australia.
Im serious there were kids on the hypebeast forums in like 2013 that were doing it. hidden characters is top and will always be doing good things. julio from The Heated Environment was sewing the craziest tees by hand. HEAVROLET, PHNTM MRSC, Jessica were all so sick. SYSTEM USA put out two things and I still wear the hoodie to this day. What a good time for small streetwear folks.
Wings + Horns. I have a pair of cargos from them still in one of my archive containers and man, every time I take it out I forget how well made their shit was
Let he without sin cast the first Stone. We all browsed Karmaloop. Everyone has a brand we all fucked with that was mallcore or something along those lines. The first "piece" I ever bought was Staple Pigeon.
Artful dodger, lrg, Gino green global, 10deep, crooks&castles, huf, diamond, wesc, BBC, black scale, Supra. Mishka was awesome loved their music label, put me on to people like yung lean and exquire. I actually interned for Greg one summer at the Mishka hq in Brooklyn- good times.
I’m blanking on the brand. They sold it at Zumiez. Green apple? (Something) Apple? I must’ve had every shirt they did. It was (from what I can recall) 2 dudes who made their designs off psychedelics, a garage startup that found their way into skate shops. Pretty cool trippy artwork on T’s.
LRG, neff, both had some funky shit to snowboard in too. Early 2000’s I was dripped. Had hella Bapes and Ice cream shoes too lol
Some I haven’t seen mentioned yet: Johnny Blaze, Enyce, Obey, Fucking Awesome, Been Trill, Dime, Fuct, Bianca Chandon (and call me 917), Dertbag, Quartersnacks, Alltimers
Cassette Playa
I’d lump it in with Mishka, 10deep and the other early streetwear brands. This was poppin during the peak bloghouse era. Lots of neon and patterns.
Corpus was also fire. I still have a quilted leather bomber from them.
There were so many street wear brands that I never owned but were lit. Then no one ever cared about them again.
LRG and Artful Dodger are the two that come to mind.
10 Deep
First company that came to mind. Always had insane materials.
Its nice to hear that that was recognized. I was really particular about fabrics and make even when there were a chorus of people around me telling me that shit didn't matter.
I found one of these shirts thrifting awhile back.
This is nice to see. Thank y'all.
Alife
I loved alife till I bought a pair of shoes n they broke in 2 days
Gant Rugger - a subline of Gant. Still have a couple of shirts. Also Robert Geller
Gant Rugger was amazing. I have so many shirts from them. Even after Chris Bastin handed the reins over to Fifi it was still good. The stuff that Gant pumps out nowadays even with Chris Bastin at the helm of the entire brand… meh. Lots of nostalgia for Gant Rugger - it was one of the brands that I liked when I first got into menswear.
I like 50% of the new Gant stuff. You can tell what pieces were designed by Christian & co and what are just generic permanent pieces. He did tell me they would update the collar for a proper button down🦧🦧
Worked at Gant Rugger in the 2010's - I loved it and have a lot of fond memories and nostalgia for that era!
Never got to own it because I was a broke high school student but I really wanted hood by air. Thought it was the coolest thing anyone can wear.
ASAP Rocky killed it with one bar
Oh what happened. I just saw bunch of rich cool kids wearing it and I just wanted one bad to fit in. Haha
“HBA shit is weak you can keep that”
rugby rl - allover embroidered skull chinos were my top flex back in the day
Bought a few things from them off the clearance rack in high school. Loved going to their Georgetown store.
i would look at these everyday wishing i had the money to buy these back in the day
it died after virgil bought out all the flannels 😢
I wasn't a big Mishka wearer but god knows I stalked the Bloglin relentlessly for the music they promoted
They covered my music a few times and I was so excited when they did.
fax, that's where I discovered radiohead, the weeknd, death grips, and danny brown. good times
Mishka blog was so good. They were talking about Action Bronson and the Weeknd when it was just mixtapes and shit
Band of outsiders
this plus some CPs had everyone looking like a fucking nerd tbh
I still have some of their button downs 🥹🥹🥹
Lifted Research Group
Stay lifted
Amen
Funny enough, they recently re-released that Jason hoodie. Otherwise, their new stuff is pretty pedestrian.
Wings + Horns
beat me to it. Reigning Champ is starting to use the slub fabric at least
Nom de Guerre The Hill-side Tim Hamilton
found a NDG piece in a shop recently. really brought me back
what happened to The Hill-Side- seemed like they were killing it off the Gap collab
Undftd was a really cool brand, i liked the logo and my cousin had this varsity style hoodie w a native on it that i was always jealous of. Just looked at their site, seems theyre doing good but u dont really see it anymore
I think they still working with Nike on a pretty regular basis - I picked up a pair of their Chucks a while ago.
Bought a sweatshirt from them about 7-8 years ago and it has held up great. Probably one of my most worn garments. Just a regular sweatshirt with a small chest logo
They dont make em like they used to, i swear. I have an old huf godzilla v kong shirt from around the same time that has held up amazing and probably still my most complimented shirt
Blvck Scvle I used to love some of their tees and hats… I def rocked some Mishka back in the day too and before all that kr3w their jeans were my shit
I’ll never understand why Blvck Scvle didn’t keep accelerating in to more than a niche brand.
loved Blvck Scvle. i remember visiting their store in san francisco and thinking it was so dope.
Crisp denim
New York City Eats Its Young
Show should have never been cancelled!
WESC was tight
Wesc was super clean!
aNYthing. I still see their stuff around sometimes but i assume its all just items people have hung onto.
Brand got sold to a larger holding company IIRC
10 Deep, Rare Panther, and Acapulco Gold.
Nom de Guerre and Band of Outsiders, both of which had the good sense to go out of business.
TISA snapbacks
DADA shoes, man I would love a new pair of spree wheels.
Patrik Ervell - 2011-2014 era was great Baron Wells - Toro y Moi x Ace Hotel photo shoot, you just had to be there
triple 5 soul feels like a lifetime ago
American Apparel
Thotties in AA was a legendary vibe
The Dov Charney dude is doing the same exact thing at Los Angeles Apparel. Tits-out marketing included.
Yeah but times have changed, women aren’t rocking AA like they used to
True
I miss when bands used to print merch on AA blanks
Hugo Boss. 35 years ago, it was made in Germany and built to last a long time. I used to work at a men’s clothing store in the late 80’s and it was great stuff. I still have a cotton sweater that has been washed hundreds of times and still hanging in there. Things fell apart in the late 90’s and it’s been downhill since then.
It’s crazy the grip they still have on people in Europe. Expensive clothing for people with no interest at all in clothing.
The hundreds
prime hundreds was when fairfax was poppin. that whole street in 2011-2014 was too fun
I had some shoes in college that I absolutely adored. Never saw them again after that.
They still seem to put out decent stuff, but man, they fell off hard.
My man
Duffer of St George was majorly influential for a lot of British brands and I used to love going to the Covent Garden shop. Then it got sold to JD Sports and turned into a cheap knock off.
This article about them is pretty interesting https://www.telegraph.co.uk/men/fashion-and-style/10810931/Whatever-happened-to-Duffer-of-St-George.html
Ssur, sarcastic, gimme five, Natural Born, Silas, PERKS & mini. Is 2k still around?
Fuck. Haven't thought about SSUR in a very, very long time. Thank you for this. I know all the other brands in your list pretty well \[SILAS is a personal favourite\], except for 2k. What was their deal?
2k (gingham) was a Japanese brand of tees that featured various streetwear/post graff artists like even hecox, Barry, Mcfetridge, Kevin Lyons and others from the beautiful losers era as well as more historical iconoclastic artist and designers like Milton glaser or Basquiat. Less of a brand I guess but the graphics were often stellar and the tee shirts themselves were super premium. Still have a few in the crates. Pre internet days. Sigh.
PAM still exists. Still as interesting. Plenty of niche colabs with strange Japanese zines and artists. It seems like their main market(s) stayed Japan and the East Coast of Australia.
Milkcrate and Durkl are my shouts. Not sure if either exist anymore but damn that brings back memories. Also, peace to Mishka.
I was gonna say milkcrate… what the fuck… https://shop.milkcratenyc.com/
Raised by wolves
robert geller
Rogue Status
The entire karmaloop site
freshjive
Huf before the weed socks
Triple 5 Soul. Toy Machine.
Im serious there were kids on the hypebeast forums in like 2013 that were doing it. hidden characters is top and will always be doing good things. julio from The Heated Environment was sewing the craziest tees by hand. HEAVROLET, PHNTM MRSC, Jessica were all so sick. SYSTEM USA put out two things and I still wear the hoodie to this day. What a good time for small streetwear folks.
This has reminded me of Ronin Division
I miss ipath shoes
They were so good!
They’re coming back btw
Not that I care much but it seems Reese cooper just fell of the map
50% off sales every other week with him. Feels floppy.
Freshjive and Alphanumeric
Diamond Supply, Rugby by RL, Pastelle (the OG kanye brand)
Crooks and Castles
They still exist, just don't really sell well outside of Canada.
Good for them! I remember getting my first Medusa tee and felt like I just spent a fortune, but then again I was in high school.
Gourmet Footwear
Ecko
My g
Supra
Obey
Blvck Scvle
Lot 29
Eriffs, foreign family, rockersnyc, Mecca, tribal
Mishka, still can’t remember the name of the rapper (opiate Pilates was his hit, wore an Elmo suit) that worked for the brand.
nom de guerre
Wings + Horns. I have a pair of cargos from them still in one of my archive containers and man, every time I take it out I forget how well made their shit was
If you feel nostalgic for LRG, Billabong, 10 Deep, or Mishka, please go directly to jail (r/streetwear)
Let he without sin cast the first Stone. We all browsed Karmaloop. Everyone has a brand we all fucked with that was mallcore or something along those lines. The first "piece" I ever bought was Staple Pigeon.
Karmaloop was goated back in the day
Something only a man with tan Allen Edmonds and Nike Killshots that could say. I’ll proudly wear those handcuffs
Pink Dolpin haha
omg i remember going into culture kings as a teen and buying their socks. the corniest shit in retrospect 😭
I used to like Fred Perry before the Proud Boys ruined it
Creative recreation
Generic Costume
Crisp Denim
TI$A
Komune.
BBC
This whole threads nostalgia hit is crazy. Crooks and Castles, anyone?
Does anyone remember Orisue? Loved their stuff
Starter
Artful dodger, lrg, Gino green global, 10deep, crooks&castles, huf, diamond, wesc, BBC, black scale, Supra. Mishka was awesome loved their music label, put me on to people like yung lean and exquire. I actually interned for Greg one summer at the Mishka hq in Brooklyn- good times.
Diamond supply
Volcom
Still love the volcom logo. Some of their shit was fire back in the y2k era. Also used to love insight
SSUR easily
Cloak, Geller, thvm atelier. Man that was my uniform when I first got into clothes.
Artful Dodger
Clae footwear
Spliffy. Used to love their baggy jeans in the 90s.
General Admission
Jnco jeans, took the late 90s by storm
Z Cavaricci
The stronghold and starter
Structure
Band of outsiders 😢
I’m blanking on the brand. They sold it at Zumiez. Green apple? (Something) Apple? I must’ve had every shirt they did. It was (from what I can recall) 2 dudes who made their designs off psychedelics, a garage startup that found their way into skate shops. Pretty cool trippy artwork on T’s. LRG, neff, both had some funky shit to snowboard in too. Early 2000’s I was dripped. Had hella Bapes and Ice cream shoes too lol
Jams.
Ecco RIP.
Karl Kani Pelle Pelle
Billabong used to be my shit
Doesn’t it still exist?
Pretty Green.
Troop and SPX were big back in the day
Knyew I used to live in Las vegas and at one point they were the kings of streetwear in the city. Not really sure what happened to them
Black Scale
Goodwood chains
Visvim
Spliffy..
Damn this thread made me nostalgic for a lot of brands. Took me back to those Karmaloop days.
Zoltar the Magnificent
damn still have my MISHKA jumper i never wear lol To add: The Hundreds, LRG, ECKO UNTLD
Honour over Glory was big, at least in Scotland for what felt like a few years
Kid Robot
DC
Members Only
Some I haven’t seen mentioned yet: Johnny Blaze, Enyce, Obey, Fucking Awesome, Been Trill, Dime, Fuct, Bianca Chandon (and call me 917), Dertbag, Quartersnacks, Alltimers
Ti$A
Gino Green Global 😂
ITT shit we all bought/looked at on Karmaloop in 2011
Chocolate
Skidz
Lot29
Diamond supply, OBEY, Neff, Famous stars and straps
Lemar and Dauley Dave’s Quality Meats (before the Vans collab, though the Vans were good) Madbury Club
Crooks And castles, dgk, lrg and famous Stars and Stripes
Special Blend
Andre 3000's ill fated, pre-WWII inspired line Benjamin Bixby went fucking HARD.
Cassette Playa I’d lump it in with Mishka, 10deep and the other early streetwear brands. This was poppin during the peak bloghouse era. Lots of neon and patterns. Corpus was also fire. I still have a quilted leather bomber from them.
Atticus, the clothing brand launched by Mark Hoppus and Tom Delong of Blink 182 in 2001.
Mr Completely - still have 2 pairs of jeans in my closet (that my fat ass can no longer fit lol)
There were so many street wear brands that I never owned but were lit. Then no one ever cared about them again. LRG and Artful Dodger are the two that come to mind.
LRG
10 Deep, Obey, YnR, Famous Stars and Straps
LRG
Rugby.
Mecca, Enyce, Akademiks. All were great in their heyday and led to LRG carrying on the torch for a little bit.
Eleven Paris with the moustache !
Larose Paris. Made some amazing 5 panel caps with a short brim. Still haven’t found others that fit that well.
Southpole
Anchor blue, joker brand, members only, cross colors, Von Dutch.
supreme
I miss that feeling of buying a new ecko shirt. They had the lil keychain on the side lol
Supra
DNine Reserve
Teen angst
Humör (in Scandinavia atleast)!
girbaud
RAW, Ready Amongst Willing New England
Alphanumeric
FUBU and British Knights (still exists but is basically dead)
miss the styleforum swd thread approved brands: robert geller, patrik ervell, is stephan schneider still a thing? oh and TOJ aha
South Pole had me in a chokehold back in middle school