My work uses Apple devices. I’m traumatized by the last intel MacBook pros
I LOVE the comparative thermal efficiency and battery life of the new M2 machine they gave me
I’m with you. Works for me as long as they don’t send us back to the dark ages
You think the MacBook intel were bad? Try the current dell laptop workstation. I have a 5570 (precision not the cheap one, somehow dell has decided to name two different laptop the same, like if Porsche had a 911 with 500hp and a budget one with a twin air fiat engine), and it’s the worst laptop I’ve ever touched. It is incapable of staying on WiFi, it’s slow like a Sony Vaio Celeron, and the battery is merely a fail-safe in case you unplug your power brick.
I’m currently at the airport now with a MBP16 M3 silicon and I only have this, for a week of work on site. No extra keyboard, no mouse, no adapters, just a laptop I know can do the work and I can rely on.
Edit: oh and all my colleagues who have this laptop (more than 10) have the same issues. Also if you close the lid, it doesn’t go to sleep, it goes to turbocharger 2.0 and becomes as hot as the surface of the sun, depleted the battery and then takes 10 minutes to boot when plugged back.
My last work computer was an HP Elite book. I've never had such a shit laptop in my life. The fans would kick off to max speed when just browsing emails. It took ages to boot despite having an i7 and an SSD. The keyboard was awful and the screen had one of the worst viewing angles of any laptop I've used this century.
I started a new job in May and they gave me an M3 MacBook Pro. Fuck me it's incredible. Silent, quick as lightning and I've done some pretty intense python work on it without the fans ever kicking in. It's a spectacular machine
It's actually sold me on going back to Macs for my personal machines after giving up with the Intel iMac I had a decade ago
You and me bro. The MacBook is not perfect especially in a corporate environment (also can we talk about that new outlook design?), but it’s so much better than any other laptop out there it’s not even funny.
Oh fuck Outlook for Mac. It's genuinely awful. One of the first things I did was swap my email to the native mail app.
The only downsides I've seen with the Mac for work is that most of the business use ThinkPads, it's only us in Data engineering that are on Macs so we have some weird workarounds for things. Like having to use JAMF for enterprise management, which has some weird issues.
But aside from the weird quirks it's so much better than a windows 11 machine. It's also night not to have random advert popups baked into the OS
That's kind of problem. Everything comes from someone else, and I was always having trouble with some driver from Realtek, Intel, Toshiba. Samsung, Qualcomm, or others.
do you mean the wifi part? i had similar problems with a few of my old laptops back then when the device overheated. granted every device is designed differently so overheating doesn’t automatically mean wifi/any particular component getting disabled. so i’m guessing his wifi getting disabled on high temp thing is due to their bad internal design, not exactly software config
My work laptop is pegged at 100% CPU for hours a day because of whatever antivirus/antimalware they have running on it. The thing is unusable from like 7am to noon every day.
We had dells that had terrible sound and mic issues. It was caused by conflicting drivers from Dell and windows not playing nicely. None of their techs knew how to fix it or at least wouldn’t acknowledge it.
If I had a choice I’d go full apple + JAMF.
Last Dell I owned was sent to me with a bad video card, and both Dell/Nvidia were fighting over who had to replace it lol and the PSU died in 6 months after that. Last time I owned a Windows machine, been happy with Apple ever since and very few minor issues with them that have been resolved immediately.
I agree. My last two Intel Macs were basically mobile desktops, I had to have them plugged in constantly. I’m working on a M1 Pro now and I sometimes forget the charger altogether.
When working from home, I can choose to relax on the couch and still get at least half a day of development done 🙌🏼 and then I can either charge during lunch or put it away for the day
I would kill for a MacBook Air for work. The HP I have last about 2 hours on battery and has to constantly be plugged in. I could actually use the Air as a mobile PC rather than being tethered to a wall.
If you’ve watched Apple for the past few years, it’s clear they start with a battery life target and build the product around that.
They usually only go for thinness once they can keep the same battery life for iPads it’s around 10 hours, for example
Eh there’s a point of diminishing returns, I already get 20h of light use or 6-8 of heavy use out of my M3 pro, more battery wouldn’t really change anything as I just charge it whenever i get home anyway, making it lighter/ thinner would be more important to me than more battery
You can argue that diminishing returns applies even more to thinness than battery life. I don’t care if my already thin device is about to get even thinner…
My only concern is durability. The battery is great, weight is fine, I just worry about the hinges messing up if the display gets bumped the wrong way, or the screen cracking because there’s a grain of sand under it when I close it. I’d rather it be heavier and have a little more of a gap between the keyboard and screen
There is something to be said for lower weight though. That’s one of the things a lot of friends (pro artists) who’ve bought the new iPad Pro mention, that it’s much nicer to lug around. Especially when a case/keyboard are added.
If the battery life stays the same, I’d hazard many folks would appreciate the weight savings.
Thinnness and weight brings in lots of advantages. Maybe theyll make a laptop that can be comfortably held in one hand while open. Maybe old people will be more comfortable carrying on their person. Maybe I’ll have nothing to store it in but a Manila envelope.
With all the AI implementations and extra RAM I could see battery being significantly worse if they kept the battery the same size. I was hopeful with Johnny Ive leaving Apple the quest for “as small as possible” would be over with.
> . I was hopeful with Johnny Ive leaving Apple the quest for “as small as possible” would be over with.
It is over, currently. The thinnest iphone is the iphone 6 and we only got up from there. Same with weight until the titanium iphones cut some weight. Same thing with the macbooks
Yeah, first thing I thought of is that I’m all for an iPhone redesign - excited for it actually - as long as the thinner one isn’t sacrificing performance.
It’s like a sine wave: phones get thinner as battery tech and power utilization gets better then people ask even more of their phones than before so phones get thicker to accommodate more batteries and then they get thinner as battery tech and utilization gets better so people want their phones to do more and run longer so they get thicker…….
this is exactly my argument when people complain about the march towards thinner and thinner devices... it's like a tick-tock cycle: thinness demands serious efficiency and hardware engineering innovation, which tocks back to way more powerful devices in the "bulkier" form factors (see current MBPs, Mac Studio, etc)
I want an iPhone mini pro with a *phatt* battery and no camera bump.
And maybe Touch ID in the lock button or, dare I say, under the screen? But, baby steps…
lmao, that's the most Jony Ive site I've ever seen. A white background with extremely large animated text summing up the company and what they do. It doesn't lead anywhere: no portfolio, team members, client list, or a single project on display.
Ive has enough of a pedigree that he doesn't need to advertise his projects. He's so closely connected to Apple that anyone that a) can afford him and b) wants him is already gonna have his number from another rich friend or some shit.
i suppose given the clientele he works with, having anything else on the website isn’t necessary, or would actually be annoying. they do business in iMessage text threads and over phone calls, not necessarily through website query forms and portfolio displays. it’s very interesting – still very pretentious.
I think the new IPad was a sign, they figured stuff out. It’s thinner but somehow faster, more efficient.
I think we could see something announced like the Mac Mini with an M4 Max.
I love my iPad Pro, but the extreme thinness of its form factor is absolutely not something I want across the lineup, nor is it justified. I understand it for the iPad, since it’s a giant slab you have to hold with your hands, and that extreme thinness helps reduce fatigue during use. Making it as light as possible is warranted.
I’ve had two iPad Pros in the 12.9” form factor. The 2018 and M2; the older one is bent every which way so much so that you can feel how uneven the surface is as you move your finger across the screen from left to right. It was never dropped, never been sat on and never was put in an overly stuffed backpack. The newer one is only slightly bent if you inspect it from just the right angle, so it’s fine for now.
Even though they’ve improved the strength of the new M4 Pro long-ways, it’s still structurally weak short-ways. In contrast, the MacBook Pro and iPhone Pro are still as rigid as rocks.
Full agree. If the M4 iPad Pro was as thick as the previous iPad Pro, I don't think I would even notice. If the battery lasted 2-3 hours longer, I would definitely notice (and appreciate) that. Ditto for iPhone and MacBook Pro.
MacBooks already have the legal maximum for battery capacity (100 Wh). Other models besides the 16" MacBook Pro have room to expand I suppose, but we are already at the ceiling that regulators allow portable batteries to be at.
For airline travel specifically. Obviously, it would be an incredibly pointless product if they sold a laptop you legally couldn’t take on a plane. But technically they could build MacBooks with bigger batteries, you just wouldn’t be able to fly with them.
>you just wouldn’t be able to fly with them
And as a result, they would sell poorly.
There are next to zero laptops that cannot be carried on planes right now
I want lighter devices lol. I’m so tired of these bricks. I miss the iPhone 6s days. I recently picked up an iPhone 4s I had laying around and it was amazing how light and small the devices were.
They're heavier because people want glass and alloy sandwiches that feel premium.
Whatever iPhone you're rocking would be significantly lighter if it was polycarbonate... I'd love a Lumia inspired iPhone.
I wish they still made them in a size like that. Perfect for your pocket or one-handed use. I'm hanging onto my 13 mini but you always have to keep an eye on the battery use.
For the MacBooks the battery capacity is capped at 100 Wh to allow for them to go on flights, the 16" already hits that limit. We could see the 14" increase from 70 Wh but it's unlikely.
As long as the iPhone retains its ridiculous camera bump then making the device thinner isn't going to make a difference in usability. The new iPad Pro showed how better design of the chassis can help prevent bending, but it'll be interesting to see if it gets translated into other forms.
Unfortunately Apple has to always be seen as innovating, even if their innovations don't make sense to the consumer or actively go against what a large proportion of them want. The iPhone X was the last time we saw real innovation, since then it's been increasing focus on camera tech.
This comes up frequently in tech forums and Reddit in general, but the reality is that most of their customer base want thin and light. I do. Most reviewers fawn over it.
They do sell power packs, and MagSafe is about as elegant as a power bank solution could ever be.
Pretty much. A lot of enthusiasts love seeing those numbers go up, but most folks don’t give a shit unless it’s a revolutionary leap in battery life that enables you to charge once a week or something.
So long as it last long enough to get through the day with plenty of wiggle room for degradation over time and more busy days, most are happy. And that’s very much where we are right now. As long as they keep current battery life intact, I don’t see a problem here in that regard. It’s a worthwhile trade off.
The MagSafe power bank is like the most inefficient way to power a device you can think of.
Sorry but, once again, if this is true Apple is just pushing a silly design idea in making stuff thinner but in turn they show they care very little for the environment here. They would end up making phones use:
- break easier
- the batteries degrade more quickly (as there’s a 99% chance they’ll use smaller batteries)
- dissipates heat less well which compounds to the point above
The only people that gain from thinner phones are apple. They get to use less materials, use smaller batteries and get more repairs. It’s fucking asinine.
This is just wrong. Weight of the device matters a lot to people. Especially with laptops, for me. Thinness in itself, no, but the weight reduction that comes with it.
Lighter weight phones benefit people for other reasons.
Lighter weight means easier to hold for those with arthritis, or easier to balance on a gimbal for those who do videography. Less weight means less battery expended by the gimbal leveling it, so you get longer battery life in return.
Also tons of people use their phones in bed or to read - lighter weight helps there too.
> • break easier
• the batteries degrade more quickly (as there’s a 99% chance they’ll use smaller batteries)
• dissipates heat less well which compounds to the point above
The new iPad Pro is durable as hell using a better design. A new metal backbone in the case. Apple switched the phone to titanium, which is perfectly fine in the bending prospects. And I want to see you bend a watch.
The new iPad Pro has a bigger mAh battery because only the screen got thinner in the new design. Every iPhone has a bigger battery every year. The AirPods Pro 2 had a bigger battery in the same size design. The M# MacBooks have a longer battery every generation.
The new iPad Pro switched to a copper apple in the case which dissipates heat more.
Every single thing you said is wrong based on the last several years of releases. We all get better tech because every couple years, the default resets to a newer thinner design without actually hurting anything.
Whoa whoa whoa whoa whoa.
Are you implying that Apple’s commitment to sustainability is disingenuous and is cast aside the moment it would get in the way of profit?
Well I NEVER.
I find all my Apple devices do have ‘all day battery life’ and I only have to charge them at night. I just checked and my iPhone 14 had 8 hours of screen time yesterday and still had 10% battery when I went to bed. Do you guys not experience this too?
Personally I’d way prefer a lighter and thinner iPhone if it could keep the same battery life.
I would love a thinner 11" Macbook Air that weighs less than 1kg and something I can carry while traveling. Basically like a 11" iPad Pro with Magic Keyboard but a LOT more functional.
Still have fond mems of the 12” MacBook from like 8-9 years ago. That thing was a pleasure.
Honestly would be thrilled with the same form factor with even an older M series chip in there and a modern keyboard upgrade.
This, 100%. The 12" sucked because of its weak hardware. With apple silicon it would be an absolute banger. I just don't get why they'd make the macbook pro thinner again. Right now it's perfect, has a good battery life as well as good thermals.
Mac Book air is cheaper than iPad Pro and keyboard. 12 inch MacBook was cheaper than iPad Pro and keyboard. I don’t see how making a smaller air can make the price go up $500 compared to m2 MBA which I think is what it would take to be the same as iPad Pro + keyboard
Think a thinner Apple Watch would be cool, but after watch shopping for a graduation gift. I miss the look of a normal watch. I’ll be excited if they came out with a ring at some point.
Normal watches (especially automatics) are becoming popular again, even trendy. I'm with you... I'd like to see an inconspicuous Apple ring or bangle that could be worn alongside a traditional watch. Not having a display (or a very small one) might improve battery life too.
Traditional watch maker Sinn has a set of straps that accommodate an Apple Watch worn inside your wrist, rather on the outside, so basically hidden, but I've never seen one in person worn like that.
I love my Garmin instinct crossover - has analog hands connected to a digital motor, and there’s a black and white screen behind the screen so the battery last for weeks between charges even when using gps for runs
Apple could do wonders if they learned how to do bracelets. For all the work they did copy cating all other brands with watchmaking history, they missed what most brands also miss. Their bracelets are ugly. They don’t taper. It’s cheaper to produce and most people don’t notice it, but once you get in the taper gang, you can’t go back.
If you want to see what I mean, check the bracelet of an omega diver 300 VS a submariner.
Apple has gotten to the point that for the averages consumer the Air vs Pro isn’t well differentiated for their use case. Apple should split into two different categories - “Max Runtime” Bigger Unit / Max Battery and “Sleek” lightweight/thin for their product lines.
I think for a lot of people they like the in-between, so maybe they should just add a third SKU. MacBook Air, MacBook, MacBook Pro — each a bump up in performance, battery, and thickness
The last thing Apple needs is more options. Go iPad shopping and you'll see. The Macbook lineup may only have MBA and MBP, but what they really need is to finally unlock the potential of the iPad and allow it to actually compete with the macbooks. There are 4 different models of iPad right now and an iPad will only ever be able to do iPad things with the current state of iPadOS, meanwhile the highest end iPad pros step well into the price and theoretical capability territory of even mid-range MBPs. But they're gatekept in capability because they dont want product overlap, and so introducing yet another model would introduce even more capability gatekeeping. With an actually capable operating system, the iPad pro or even iPad air with the new metal keyboard folio would very much be able to be that in between product, which could theoretically allow macbooks to get thicker and more powerful. IMO that would make the most logical sense both for consumers and for apple.
But that would require dropping the $999 MBA which is a fantastic entry product, and making iPads good enough to compete to the point where people stop thinking that they need a laptop form factor to do laptop things. But it's a chicken and egg problem where they can't make the ipad software better without making the mac better first to avoid product overlap, but they cant make the mac better without making the ipad good enough to be a replacement.
I'm a little surprised Apple hasn't tried to bring back the 2015 MacBook with an underclocked M series chip. If they can find a keyboard that doesn't blow chunks, it feels like the direction they should eventually take. Granted, two generations for a redesign is likely too much to ask for
Honestly don’t understand why we can’t go back to a flush camera design. It’s like Apple forgot the iPhone could be beautiful without being stupidly thin. We still look back on the 4/4S and 5/5S as some of the best iPhone designs ever
Optical physics. Bigger sensors are better, but need more distance to the lens to properly utilize them.
Phone camera bumps will get thinner when people stop caring about camera quality.
The key is that every few years, it gets thinner without changing the battery life, and then the next version has better battery life. It’s about resetting the default.
Ah, somewhere Jony Ive has a huge smile on his face as they continue his mission of thin over everything else.... Guess they didn't learn from the last time they wanted to make the mac super thin and used those terrible butterfly keyboards.
Keep the iPhone main thickness the same, improve battery size, and reduce the camera bump thickness. Win-win-win.
I honestly don’t care one iota about phones being thinner at their thinnest anymore. It’s the humongous camera house that bothers me.
This is an extremely unpopular opinion, but: finally, I am very happy to hear this, at least for the iPhone and Apple Watch. Not necessarily for the thinness itself, but for the lighter weight this should bring. The iPhone especially could profit from lighter weight, for ergonomics sake. And a thinner Apple Watch would not protude as much and be less noticeable on the wrist (specifically the aluminum model). I'm also really in favor of lighter laptops for carrying outside, though the MacBook Air may benefit even more from that. Thing is, the 16" Pro is already at the maximum possible battery capacity, and the cooling is great for the current chips from what I hear, maybe even still overkill (it was very overkill with the M1 generation). I previously thought if the Air gets more and more efficient chips, they could remove the two battery cells next to the trackpad to save even more weight, because I'm not sure they'd keep their structural integrity if they got even thinner. Of course I also see benefits from larger batteries, especially if they keep being not easily replaceable as Apple said they'd prefer if something does not have to be repaired instead of being repairable. A battery that is designed to last 1.5 days new with the maximum possible use and still last 1 day many years later definitely makes sense. But if it gets into the territory of 2-3 days, I'd rather trade that for some weight savings. But I'm not against options. If Apple Watch Ultra is made to last multiple days while the normal Apple Watch is made to last at least a single day, then that's good for people to choose what they need, and can make sense for other product lines as well.
I’d love for them to make a proper Air line for iPhone, Watch, and revive the Retina MacBook. Thinness is a draw for some of us. The people worried about battery can stick to the main/Pro line.
Makes sense to me. For a lot of consumers, tech has plateaued in speed, so they need to keep costs up with stuff like AI and thinness.
They were using “3x faster” or some nonsense that may look right on paper, but doesn’t mean much. A lot of improvements under the hood may not, either.
Making MacBook Pros lighter is going to be a boon, IMO. Hybrid work environments are here to stay, and carrying a laptop to and from work means weight becomes a really underrated quality of life feature. I have been waffling personally between an Air and a Pro, but am opting for the Air in part due ot its portability advantage. I think if Apple can maintain their 22 hour battery life claim on the Pros, shrinking the Pro would be a better quality of life feature than adding an extra hour or two that, frankly, it won't need.
Brother in Christ though, if the Pro ships at 8GB of RAM base spec again...
This might be a hot take but I’m excited for a thinner iPhone. I already get all day battery life so if they keep the battery life while slimming the phone it’s gonna be great
Sounds like this is gonna be the “user replaceable battery” mandate, right? Idk how that would make them thinner but that would be a part of the “redesign”
I wouldn't mind a massive mac book pro with a huge M4 Max Ultra and a 48 hour battery life. I rarely go mobile with my MBP as it is.I remember they had a 17" MBP at one point. Bring it back!
the only one of these im interested in is the apple watch, id love apple to bite whoop and create a pure fitness band with none of other smart features that the apple watch has. Just
- health monitoring/fitness tracking
- time
- timer
What would make someone think that Apple would not do this after they gave us a super thin iPad Pro?! It is quite obvious that Apple will do this. The article is unnecessary.
Oh boy, I love hardware. I’ve been holding onto my older stuff for actual hardware changes. This is interesting and possibly not great for my bank account.
Revive the 12” MacBook from 2015, but with an M chip and a 2nd USB-C port on the opposite side of the body. Maybe shrink the bezel a bit too. Ditch the butterfly keyboard. Then it’s perfect.
How about this; keep the iPhone the same thinness, but thin the camera bump to the point the phone is just a flat slab of glass and titanium. It’ll give a much more minimalistic and sleek look.
Thinning the Apple Watch would be great. Longer life than the “18 hours” should be the main goal, especially since competition is starting to get days out of their own smart watches.
16 inch MBP needs to be thinned and lightened ASAP. The 14 inch is the perfect size and weight, however the 16 inch is just bulky, massive and heavy. From a power user perspective, it’s not something you’d want to be carrying around because of the weight, and you can get a 14 inch with external displays which would be a much better experience overall. The 15 inch is ideally what the 16 inch should be like in terms of weight and thinness.
would be fine as long as: they don’t cut down battery capacity for the sake of thinness; they still offer excellent cooling.
My work uses Apple devices. I’m traumatized by the last intel MacBook pros I LOVE the comparative thermal efficiency and battery life of the new M2 machine they gave me I’m with you. Works for me as long as they don’t send us back to the dark ages
You think the MacBook intel were bad? Try the current dell laptop workstation. I have a 5570 (precision not the cheap one, somehow dell has decided to name two different laptop the same, like if Porsche had a 911 with 500hp and a budget one with a twin air fiat engine), and it’s the worst laptop I’ve ever touched. It is incapable of staying on WiFi, it’s slow like a Sony Vaio Celeron, and the battery is merely a fail-safe in case you unplug your power brick. I’m currently at the airport now with a MBP16 M3 silicon and I only have this, for a week of work on site. No extra keyboard, no mouse, no adapters, just a laptop I know can do the work and I can rely on. Edit: oh and all my colleagues who have this laptop (more than 10) have the same issues. Also if you close the lid, it doesn’t go to sleep, it goes to turbocharger 2.0 and becomes as hot as the surface of the sun, depleted the battery and then takes 10 minutes to boot when plugged back.
My last work computer was an HP Elite book. I've never had such a shit laptop in my life. The fans would kick off to max speed when just browsing emails. It took ages to boot despite having an i7 and an SSD. The keyboard was awful and the screen had one of the worst viewing angles of any laptop I've used this century. I started a new job in May and they gave me an M3 MacBook Pro. Fuck me it's incredible. Silent, quick as lightning and I've done some pretty intense python work on it without the fans ever kicking in. It's a spectacular machine It's actually sold me on going back to Macs for my personal machines after giving up with the Intel iMac I had a decade ago
You and me bro. The MacBook is not perfect especially in a corporate environment (also can we talk about that new outlook design?), but it’s so much better than any other laptop out there it’s not even funny.
Oh fuck Outlook for Mac. It's genuinely awful. One of the first things I did was swap my email to the native mail app. The only downsides I've seen with the Mac for work is that most of the business use ThinkPads, it's only us in Data engineering that are on Macs so we have some weird workarounds for things. Like having to use JAMF for enterprise management, which has some weird issues. But aside from the weird quirks it's so much better than a windows 11 machine. It's also night not to have random advert popups baked into the OS
Ouch.
Is it a software configuration problem? We have these too, but none of these issues other than run hot.
Dell ist notoriously bad with their WiFi Drivers and WiFi Hardware. They had huge problems on their XPS Machines as well.
I'd be surprised if it's not broadcom or Intel. Dell doesn't really make those drivers or manufacture the hardware.
That's kind of problem. Everything comes from someone else, and I was always having trouble with some driver from Realtek, Intel, Toshiba. Samsung, Qualcomm, or others.
do you mean the wifi part? i had similar problems with a few of my old laptops back then when the device overheated. granted every device is designed differently so overheating doesn’t automatically mean wifi/any particular component getting disabled. so i’m guessing his wifi getting disabled on high temp thing is due to their bad internal design, not exactly software config
I suspect they are running some weird proprietary software for work
My work laptop is pegged at 100% CPU for hours a day because of whatever antivirus/antimalware they have running on it. The thing is unusable from like 7am to noon every day.
We had dells that had terrible sound and mic issues. It was caused by conflicting drivers from Dell and windows not playing nicely. None of their techs knew how to fix it or at least wouldn’t acknowledge it. If I had a choice I’d go full apple + JAMF.
Last Dell I owned was sent to me with a bad video card, and both Dell/Nvidia were fighting over who had to replace it lol and the PSU died in 6 months after that. Last time I owned a Windows machine, been happy with Apple ever since and very few minor issues with them that have been resolved immediately.
I agree. My last two Intel Macs were basically mobile desktops, I had to have them plugged in constantly. I’m working on a M1 Pro now and I sometimes forget the charger altogether.
When working from home, I can choose to relax on the couch and still get at least half a day of development done 🙌🏼 and then I can either charge during lunch or put it away for the day
I would kill for a MacBook Air for work. The HP I have last about 2 hours on battery and has to constantly be plugged in. I could actually use the Air as a mobile PC rather than being tethered to a wall.
The M2 is insane. Watched 3.5 hours of movie the other day and it went into sleep mode for 2 days and was 50% when I opened it up.
My early 2020 MBP sounds like a 747 taking off.
If you’ve watched Apple for the past few years, it’s clear they start with a battery life target and build the product around that. They usually only go for thinness once they can keep the same battery life for iPads it’s around 10 hours, for example
The battery life remains the same but wouldn’t it be better if the thickness remains the same but the battery life got better??
Eh there’s a point of diminishing returns, I already get 20h of light use or 6-8 of heavy use out of my M3 pro, more battery wouldn’t really change anything as I just charge it whenever i get home anyway, making it lighter/ thinner would be more important to me than more battery
You can argue that diminishing returns applies even more to thinness than battery life. I don’t care if my already thin device is about to get even thinner…
Thinness isn’t the point directly, weight is, and that tends to matter quite a lot IMO.
My only concern is durability. The battery is great, weight is fine, I just worry about the hinges messing up if the display gets bumped the wrong way, or the screen cracking because there’s a grain of sand under it when I close it. I’d rather it be heavier and have a little more of a gap between the keyboard and screen
There is something to be said for lower weight though. That’s one of the things a lot of friends (pro artists) who’ve bought the new iPad Pro mention, that it’s much nicer to lug around. Especially when a case/keyboard are added. If the battery life stays the same, I’d hazard many folks would appreciate the weight savings.
Thinnness and weight brings in lots of advantages. Maybe theyll make a laptop that can be comfortably held in one hand while open. Maybe old people will be more comfortable carrying on their person. Maybe I’ll have nothing to store it in but a Manila envelope.
Sure, but battery capacity naturally deteriorates quite significantly over years, so starting with a higher capacity can improve longevity.
With all the AI implementations and extra RAM I could see battery being significantly worse if they kept the battery the same size. I was hopeful with Johnny Ive leaving Apple the quest for “as small as possible” would be over with.
My M3 Pro is thicker than every MacBook I’ve had since my 2012 MBP, and I love it for that. It feels substantial but not cumbersome.
> . I was hopeful with Johnny Ive leaving Apple the quest for “as small as possible” would be over with. It is over, currently. The thinnest iphone is the iphone 6 and we only got up from there. Same with weight until the titanium iphones cut some weight. Same thing with the macbooks
The iPad Pro did both of those just fine
I really hope they give out an option for a thicker device as well because no matter how good the battery is, it’s never enough.
Yeah, first thing I thought of is that I’m all for an iPhone redesign - excited for it actually - as long as the thinner one isn’t sacrificing performance.
It’s like a sine wave: phones get thinner as battery tech and power utilization gets better then people ask even more of their phones than before so phones get thicker to accommodate more batteries and then they get thinner as battery tech and utilization gets better so people want their phones to do more and run longer so they get thicker…….
You had me hanging. then what?
The heat death of the universe.
this is exactly my argument when people complain about the march towards thinner and thinner devices... it's like a tick-tock cycle: thinness demands serious efficiency and hardware engineering innovation, which tocks back to way more powerful devices in the "bulkier" form factors (see current MBPs, Mac Studio, etc)
Why sine wave - cos wave makes more sense.
Phone 2mm, camera bump 22mm
Exactly why I don't care about thin phones
I want an iPhone mini pro with a *phatt* battery and no camera bump. And maybe Touch ID in the lock button or, dare I say, under the screen? But, baby steps…
Can John Ive still haunt Apple despite being alive?
What’s he doing these days? I thought I saw him designing a greeting card for (then) Prince Charles or some shit?
Runs an independent designer collective called LoveFrom.
I gusted the website and he went full Trent Teznor on us
lmao, that's the most Jony Ive site I've ever seen. A white background with extremely large animated text summing up the company and what they do. It doesn't lead anywhere: no portfolio, team members, client list, or a single project on display.
“If you know you know”
"And if you don't you'll never know"
Ive has enough of a pedigree that he doesn't need to advertise his projects. He's so closely connected to Apple that anyone that a) can afford him and b) wants him is already gonna have his number from another rich friend or some shit.
i suppose given the clientele he works with, having anything else on the website isn’t necessary, or would actually be annoying. they do business in iMessage text threads and over phone calls, not necessarily through website query forms and portfolio displays. it’s very interesting – still very pretentious.
Absolutely, it’s a massive flex. Those who can afford to hire them probably already have. Still, I’d love to see their portfolio.
"my company needs no introduction"
Who contracts with ferrari quite often
I think the new IPad was a sign, they figured stuff out. It’s thinner but somehow faster, more efficient. I think we could see something announced like the Mac Mini with an M4 Max.
I love my iPad Pro, but the extreme thinness of its form factor is absolutely not something I want across the lineup, nor is it justified. I understand it for the iPad, since it’s a giant slab you have to hold with your hands, and that extreme thinness helps reduce fatigue during use. Making it as light as possible is warranted. I’ve had two iPad Pros in the 12.9” form factor. The 2018 and M2; the older one is bent every which way so much so that you can feel how uneven the surface is as you move your finger across the screen from left to right. It was never dropped, never been sat on and never was put in an overly stuffed backpack. The newer one is only slightly bent if you inspect it from just the right angle, so it’s fine for now. Even though they’ve improved the strength of the new M4 Pro long-ways, it’s still structurally weak short-ways. In contrast, the MacBook Pro and iPhone Pro are still as rigid as rocks.
Full agree. If the M4 iPad Pro was as thick as the previous iPad Pro, I don't think I would even notice. If the battery lasted 2-3 hours longer, I would definitely notice (and appreciate) that. Ditto for iPhone and MacBook Pro.
I just want more battery
Yessss, me too. I would prefer a iPhone/iPad/Apple Watch/Mac Mac with more battery instead of less weight/thickness.
iPhones and Macs have gotten increasingly larger batteries over the last few years.
They’ve also gotten thicker
Indeed, so the consensus that phones are getting thinner is simply incorrect.
They did until the iPhone 6, which we also know what issues that had, then they’ve gotten thicker
MacBooks already have the legal maximum for battery capacity (100 Wh). Other models besides the 16" MacBook Pro have room to expand I suppose, but we are already at the ceiling that regulators allow portable batteries to be at.
For airline travel specifically. Obviously, it would be an incredibly pointless product if they sold a laptop you legally couldn’t take on a plane. But technically they could build MacBooks with bigger batteries, you just wouldn’t be able to fly with them.
>you just wouldn’t be able to fly with them And as a result, they would sell poorly. There are next to zero laptops that cannot be carried on planes right now
It’s why I got the Pro Max iPhone. I like the better camera, I LOVE the better battery life.
For any other devices, yes, but for the Apple Watch in particular I want it as thin as they can make it
Judging by the iPad Pro M4, the battery life will be about the same or slightly better.
I want lighter devices lol. I’m so tired of these bricks. I miss the iPhone 6s days. I recently picked up an iPhone 4s I had laying around and it was amazing how light and small the devices were.
They're heavier because people want glass and alloy sandwiches that feel premium. Whatever iPhone you're rocking would be significantly lighter if it was polycarbonate... I'd love a Lumia inspired iPhone.
I wish they still made them in a size like that. Perfect for your pocket or one-handed use. I'm hanging onto my 13 mini but you always have to keep an eye on the battery use.
For the MacBooks the battery capacity is capped at 100 Wh to allow for them to go on flights, the 16" already hits that limit. We could see the 14" increase from 70 Wh but it's unlikely. As long as the iPhone retains its ridiculous camera bump then making the device thinner isn't going to make a difference in usability. The new iPad Pro showed how better design of the chassis can help prevent bending, but it'll be interesting to see if it gets translated into other forms. Unfortunately Apple has to always be seen as innovating, even if their innovations don't make sense to the consumer or actively go against what a large proportion of them want. The iPhone X was the last time we saw real innovation, since then it's been increasing focus on camera tech.
This comes up frequently in tech forums and Reddit in general, but the reality is that most of their customer base want thin and light. I do. Most reviewers fawn over it. They do sell power packs, and MagSafe is about as elegant as a power bank solution could ever be.
Pretty much. A lot of enthusiasts love seeing those numbers go up, but most folks don’t give a shit unless it’s a revolutionary leap in battery life that enables you to charge once a week or something. So long as it last long enough to get through the day with plenty of wiggle room for degradation over time and more busy days, most are happy. And that’s very much where we are right now. As long as they keep current battery life intact, I don’t see a problem here in that regard. It’s a worthwhile trade off.
The MagSafe power bank is like the most inefficient way to power a device you can think of. Sorry but, once again, if this is true Apple is just pushing a silly design idea in making stuff thinner but in turn they show they care very little for the environment here. They would end up making phones use: - break easier - the batteries degrade more quickly (as there’s a 99% chance they’ll use smaller batteries) - dissipates heat less well which compounds to the point above The only people that gain from thinner phones are apple. They get to use less materials, use smaller batteries and get more repairs. It’s fucking asinine.
> The only people that gain from thinner phones are apple. *bravely stands up* i enjoy when new technology weighs less than it used to
This is just wrong. Weight of the device matters a lot to people. Especially with laptops, for me. Thinness in itself, no, but the weight reduction that comes with it.
Lighter weight phones benefit people for other reasons. Lighter weight means easier to hold for those with arthritis, or easier to balance on a gimbal for those who do videography. Less weight means less battery expended by the gimbal leveling it, so you get longer battery life in return. Also tons of people use their phones in bed or to read - lighter weight helps there too.
> • break easier • the batteries degrade more quickly (as there’s a 99% chance they’ll use smaller batteries) • dissipates heat less well which compounds to the point above The new iPad Pro is durable as hell using a better design. A new metal backbone in the case. Apple switched the phone to titanium, which is perfectly fine in the bending prospects. And I want to see you bend a watch. The new iPad Pro has a bigger mAh battery because only the screen got thinner in the new design. Every iPhone has a bigger battery every year. The AirPods Pro 2 had a bigger battery in the same size design. The M# MacBooks have a longer battery every generation. The new iPad Pro switched to a copper apple in the case which dissipates heat more. Every single thing you said is wrong based on the last several years of releases. We all get better tech because every couple years, the default resets to a newer thinner design without actually hurting anything.
Whoa whoa whoa whoa whoa. Are you implying that Apple’s commitment to sustainability is disingenuous and is cast aside the moment it would get in the way of profit? Well I NEVER.
I find all my Apple devices do have ‘all day battery life’ and I only have to charge them at night. I just checked and my iPhone 14 had 8 hours of screen time yesterday and still had 10% battery when I went to bed. Do you guys not experience this too? Personally I’d way prefer a lighter and thinner iPhone if it could keep the same battery life.
I haven’t seen my iPhone 14 Pro Max drop below 20% for the entire time I’ve owned it.
I no longer even know when to plug mine in, I sometimes just do.
And no camera bump
Only on the watch. I already have my iPad and iPhone set to charge to 80% max, and they’re fine that way.
I would love a thinner 11" Macbook Air that weighs less than 1kg and something I can carry while traveling. Basically like a 11" iPad Pro with Magic Keyboard but a LOT more functional.
Still have fond mems of the 12” MacBook from like 8-9 years ago. That thing was a pleasure. Honestly would be thrilled with the same form factor with even an older M series chip in there and a modern keyboard upgrade.
This, 100%. The 12" sucked because of its weak hardware. With apple silicon it would be an absolute banger. I just don't get why they'd make the macbook pro thinner again. Right now it's perfect, has a good battery life as well as good thermals.
Same. I loved that MacBook, it was truly excellent for people that travel a lot
If they put an m1 in that and just call it macbook it'd be perfect
I know the MacBook you’re referring to but man, 8-9 years ago? I still think of it as one of the newer MacBook ones lool
It was too early for its time. With Apple Silicon that machine would be an absolute beast.
if they brought it back and improved the internals, it'd be a lovely thing to travel with
I'm still using mine from mid 2016! Was the highest possible spec at the time. Still works great for what I need it for but it's starting to slow.
And cheaper!
This is how I know it won't happen
Mac Book air is cheaper than iPad Pro and keyboard. 12 inch MacBook was cheaper than iPad Pro and keyboard. I don’t see how making a smaller air can make the price go up $500 compared to m2 MBA which I think is what it would take to be the same as iPad Pro + keyboard
Think a thinner Apple Watch would be cool, but after watch shopping for a graduation gift. I miss the look of a normal watch. I’ll be excited if they came out with a ring at some point.
Normal watches (especially automatics) are becoming popular again, even trendy. I'm with you... I'd like to see an inconspicuous Apple ring or bangle that could be worn alongside a traditional watch. Not having a display (or a very small one) might improve battery life too. Traditional watch maker Sinn has a set of straps that accommodate an Apple Watch worn inside your wrist, rather on the outside, so basically hidden, but I've never seen one in person worn like that.
I love my Garmin instinct crossover - has analog hands connected to a digital motor, and there’s a black and white screen behind the screen so the battery last for weeks between charges even when using gps for runs
I just bought one of these for fathers day, I have an Instinct 2 Solar and am a GShock fan too. The Crossover is basically the best of both.
So then that ring would purely be a health tracking accessory?
Or a band (similar to Nike Fuel)
Ring sucks for people who lift... I wish they did a sports band.
Battery life is already so trash on the watches. I can't imagine how they'd thin it down without making it worse
The rumor is magnetic bands. The additional space would allow for a thinner watch with probably the same battery life
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Apple could do wonders if they learned how to do bracelets. For all the work they did copy cating all other brands with watchmaking history, they missed what most brands also miss. Their bracelets are ugly. They don’t taper. It’s cheaper to produce and most people don’t notice it, but once you get in the taper gang, you can’t go back. If you want to see what I mean, check the bracelet of an omega diver 300 VS a submariner.
Apples and oranges. Someone buying a Sub is 10,000x more discerning than someone buying an apple watch. The two groups care about different things.
Doesn’t excuse a non tapered bracelet. Some brands priced above Rolex offerings don’t taper on some models. It’s a terrible design choice.
I would much rather have a nice looking ‘old style’ watch that did all the health tracking than the current Apple Watch.
Yes, this is what people want. A thinner macbook pro. Make sure it comes with 8gb ram standard too
If they add the Touch Bar to that, it’s a dream machine.
And a butterfly keyboard!
And let's remove that pesky HDMI port that someone put back on recently.
Bring back intel too…
Yeah please do. Bootcamp was so good. Refusing to by an M series MacBook until its supported again. If it never is, I'm never buying a MacBook again.
and one usb C port 😍
Yeah, put M4 inside and make it run 2 tabs in chrome
Nah, put in an iPhone CPU for power saving
This went well the last time they tried it.
Apple has gotten to the point that for the averages consumer the Air vs Pro isn’t well differentiated for their use case. Apple should split into two different categories - “Max Runtime” Bigger Unit / Max Battery and “Sleek” lightweight/thin for their product lines.
I think for a lot of people they like the in-between, so maybe they should just add a third SKU. MacBook Air, MacBook, MacBook Pro — each a bump up in performance, battery, and thickness
The last thing Apple needs is more options. Go iPad shopping and you'll see. The Macbook lineup may only have MBA and MBP, but what they really need is to finally unlock the potential of the iPad and allow it to actually compete with the macbooks. There are 4 different models of iPad right now and an iPad will only ever be able to do iPad things with the current state of iPadOS, meanwhile the highest end iPad pros step well into the price and theoretical capability territory of even mid-range MBPs. But they're gatekept in capability because they dont want product overlap, and so introducing yet another model would introduce even more capability gatekeeping. With an actually capable operating system, the iPad pro or even iPad air with the new metal keyboard folio would very much be able to be that in between product, which could theoretically allow macbooks to get thicker and more powerful. IMO that would make the most logical sense both for consumers and for apple. But that would require dropping the $999 MBA which is a fantastic entry product, and making iPads good enough to compete to the point where people stop thinking that they need a laptop form factor to do laptop things. But it's a chicken and egg problem where they can't make the ipad software better without making the mac better first to avoid product overlap, but they cant make the mac better without making the ipad good enough to be a replacement.
I'm a little surprised Apple hasn't tried to bring back the 2015 MacBook with an underclocked M series chip. If they can find a keyboard that doesn't blow chunks, it feels like the direction they should eventually take. Granted, two generations for a redesign is likely too much to ask for
Vision Air without an external power pack
Wouldn’t be much of an air with a bulky battery added to the weight
Honestly don’t understand why we can’t go back to a flush camera design. It’s like Apple forgot the iPhone could be beautiful without being stupidly thin. We still look back on the 4/4S and 5/5S as some of the best iPhone designs ever
Optical physics. Bigger sensors are better, but need more distance to the lens to properly utilize them. Phone camera bumps will get thinner when people stop caring about camera quality.
Nooooo let’s please not go back to thinner is better
I would love a thinner watch. Buy an ultra if you want more battery
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Don’t want the same metrics on watch… i want longer battery. Doubtful it can be thinner with meaningful longer battery life.
The key is that every few years, it gets thinner without changing the battery life, and then the next version has better battery life. It’s about resetting the default.
Yeah, i’ve got the intel 2019 15.4 inch maxed out. It gets too warm to have in your lap by just using safari.
That's an intel though, the newer apple silicon macs do not heat up
Ah, somewhere Jony Ive has a huge smile on his face as they continue his mission of thin over everything else.... Guess they didn't learn from the last time they wanted to make the mac super thin and used those terrible butterfly keyboards.
Yeah, but they learned to ask the engineers to make them thinner and not the designers. They haven’t sacrificed battery life in quite a long time
and arguably macbooks have the best port situation in awhile
Only the pro. I wish the MBA had 1 USB C in each side.
ugh that's how they upsell the pro
Apple, keep the thickness same and give us a longer battery life
Keep the iPhone main thickness the same, improve battery size, and reduce the camera bump thickness. Win-win-win. I honestly don’t care one iota about phones being thinner at their thinnest anymore. It’s the humongous camera house that bothers me.
If anything make it thicker for more battery and to cut down on the camera bump so it stays flat
Stop it Apple. You did everything right with the Macbook Pro line when releasing M1. Stop going thin with professional workstation laptops.
Apple, remember when you redesigned the MacBook Pro making it significantly thinner and everyone hated it?
And iPhone, when it would fold in half when placed in people’s back pockets?
I dont know why people were surprised that their phone bent when they sat on it
Well, the newer iPhones don’t bend as easily as the older ones did
It wasn’t hated because it was thin, it was hated because of the performance, keyboard, and ports.
This is an extremely unpopular opinion, but: finally, I am very happy to hear this, at least for the iPhone and Apple Watch. Not necessarily for the thinness itself, but for the lighter weight this should bring. The iPhone especially could profit from lighter weight, for ergonomics sake. And a thinner Apple Watch would not protude as much and be less noticeable on the wrist (specifically the aluminum model). I'm also really in favor of lighter laptops for carrying outside, though the MacBook Air may benefit even more from that. Thing is, the 16" Pro is already at the maximum possible battery capacity, and the cooling is great for the current chips from what I hear, maybe even still overkill (it was very overkill with the M1 generation). I previously thought if the Air gets more and more efficient chips, they could remove the two battery cells next to the trackpad to save even more weight, because I'm not sure they'd keep their structural integrity if they got even thinner. Of course I also see benefits from larger batteries, especially if they keep being not easily replaceable as Apple said they'd prefer if something does not have to be repaired instead of being repairable. A battery that is designed to last 1.5 days new with the maximum possible use and still last 1 day many years later definitely makes sense. But if it gets into the territory of 2-3 days, I'd rather trade that for some weight savings. But I'm not against options. If Apple Watch Ultra is made to last multiple days while the normal Apple Watch is made to last at least a single day, then that's good for people to choose what they need, and can make sense for other product lines as well.
They appear to be shifting back into their obsession with thinness
Not this thin shit again.
I’d love for them to make a proper Air line for iPhone, Watch, and revive the Retina MacBook. Thinness is a draw for some of us. The people worried about battery can stick to the main/Pro line.
Ah shit. Here we go again. Say goodbye to the ports
I wouldn’t mind thickness reduction in the MacBook Pro. I had the Air before and loved how light and thin it was.
Lets go!!!!!! I'm tired of pretending that I hated the butterfly keyboard I really liked it and how it felt
I'd prefer Apple keep the thinness and just add more battery or ram capacity.
Apple products need therapy for anorexia
Damnit Apple, leave the Macbook Pro alone! You finally perfected it! It doesn't NEED to be thinner; if we want thinner we can buy a Macbook Air.
They literally just made the MBP’s redesign thicker because they realised nobody cares about thickness and do care about battery and thermals COME ON
Makes sense to me. For a lot of consumers, tech has plateaued in speed, so they need to keep costs up with stuff like AI and thinness. They were using “3x faster” or some nonsense that may look right on paper, but doesn’t mean much. A lot of improvements under the hood may not, either.
Oh yeah. Modern MacBook Pros are crazy heavy.
Making MacBook Pros lighter is going to be a boon, IMO. Hybrid work environments are here to stay, and carrying a laptop to and from work means weight becomes a really underrated quality of life feature. I have been waffling personally between an Air and a Pro, but am opting for the Air in part due ot its portability advantage. I think if Apple can maintain their 22 hour battery life claim on the Pros, shrinking the Pro would be a better quality of life feature than adding an extra hour or two that, frankly, it won't need. Brother in Christ though, if the Pro ships at 8GB of RAM base spec again...
Smaller phone. Give me a new mini flagship phone. I’ll figure out battery myself thanks.
all i want is a touch screen macbook pro, not an ipad
This might be a hot take but I’m excited for a thinner iPhone. I already get all day battery life so if they keep the battery life while slimming the phone it’s gonna be great
Finally, they’ve gotten way too thick over the last few years.
Sounds like this is gonna be the “user replaceable battery” mandate, right? Idk how that would make them thinner but that would be a part of the “redesign”
*looks at latest iPad* ya dont freakin say!
Keep it similar size and give me my fucking 3D Touch back
As someone who had a 15" 2019 and now a 14" M1 pro, please no. Just give us more battery and more cooling. TYVM
For the last time Apple… we don’t care about how thin they are. I don’t get why they keep not getting that.
Oof, sounds like it’s going to be an expensive year for me…
I don’t want thinner because it’s probably gonna mean shitty thermals again
I don’t need a thinner phone. I need a phone with longer battery life 🔋.
If the battery is worse, hard pass from me.
Thank fuck. These Mofos are all waaaay to chunky... Seems like my 12 will have to do it another year till the 17 is out.
I wouldn't mind a massive mac book pro with a huge M4 Max Ultra and a 48 hour battery life. I rarely go mobile with my MBP as it is.I remember they had a 17" MBP at one point. Bring it back!
If you rarely go mobile..why does it need 48 hours of battery life?
Because people love knowing about bullet point specs 
You really want to be that one guy lugging around an 8-pound lump with a screaming fan?
I’m going to go ahead and say this is one of those rumors that Apple probably leaked out to find who’s leaking info.
> Measuring in at 5.1mm, the 13-inch M4 iPro Pro is even thinner than the iPod nano. The hell is an iPro?
I think I would prefer a decent thickness combined with light weight for better phone ergonomics.
the only one of these im interested in is the apple watch, id love apple to bite whoop and create a pure fitness band with none of other smart features that the apple watch has. Just - health monitoring/fitness tracking - time - timer
I hope they also improve batter and batter size too
This will be a problem when you drop it edge-down and it slices cleanly through the earth and ends up stuck in the planet's molten core.
What would make someone think that Apple would not do this after they gave us a super thin iPad Pro?! It is quite obvious that Apple will do this. The article is unnecessary.
Oh boy, I love hardware. I’ve been holding onto my older stuff for actual hardware changes. This is interesting and possibly not great for my bank account.
Revive the 12” MacBook from 2015, but with an M chip and a 2nd USB-C port on the opposite side of the body. Maybe shrink the bezel a bit too. Ditch the butterfly keyboard. Then it’s perfect.
A thinner watch would be nice
An iPhone is only as thin as its camera bump. Please please please, just fill that space with battery
How about this; keep the iPhone the same thinness, but thin the camera bump to the point the phone is just a flat slab of glass and titanium. It’ll give a much more minimalistic and sleek look. Thinning the Apple Watch would be great. Longer life than the “18 hours” should be the main goal, especially since competition is starting to get days out of their own smart watches. 16 inch MBP needs to be thinned and lightened ASAP. The 14 inch is the perfect size and weight, however the 16 inch is just bulky, massive and heavy. From a power user perspective, it’s not something you’d want to be carrying around because of the weight, and you can get a 14 inch with external displays which would be a much better experience overall. The 15 inch is ideally what the 16 inch should be like in terms of weight and thinness.
mini mini MAKE ANOTHER IPHONE MINI
Hopefully they get rid of the ugly notches on the laptops and fire the executive who greenlit them in the first place.