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Stingray88

I just got an email from Frame.io and it says "We are committed to continuing to support the ecosystem of workflows and tools, including our integrations with Final Cut Pro, DaVinci Resolve, and Avid Media Composer." Time will tell.


soundman1024

Label me a skeptic.


Kichigai

I dunno, the installed userbase of Avid is *pretty* big. How much would they sacrifice locking it into their ecosystem? More than likely they'll let the existing `Frame.io` platform linger as it is, and make all new features Adobe-exclusive, and put closer support into the Premiere world.


Ghost2Eleven

I'm going to agree with you. Why would Adobe purchase a platform that is about connecting professionals across all editing platforms with their clients? It's not software built to create content, it's only built to share content. Adobe making it Premiere exclusive would cut the cash cow in sixths and drive core users who aren't Adobe users to other platforms. They more than likely just looking to buy into the ecosystem by giving Frame IO the capital to grow the platform and continue to take their cut of it in perpetuity.


soundman1024

I don't think that Adobe will drop Avid or Resolve, but I'd be surprised if they put much development work into it after this. Probably bug fixes to keep things working, may be some updates for new versions for a while, but it may end at some point. If Adobe can use Frame.io to sell CC licenses they'll do it.


seeSpotDie

Label me mango


[deleted]

Best I can do is call you a realist.


[deleted]

https://imgur.com/0QKv5df


Bobzyouruncle

People aren’t going to stop cutting on avid just because frame.io drops support so it isn’t in their best interest as a tool to make money for them to do that. That being said, I wouldn’t be surprised if premiere pro was the only NLE to get certain integrations with future Frame.io features. Buts that a little to be expected by the nature of having the teams working together in-house.


Stingray88

There's no way they would drop support for other NLEs entirely as theres no way they would ever drop support of just uploading through your browser. At that point you could have edited in Windows Movie Maker... The site wouldn't know or care as long as it can read the codec. With that said, integrations are a big deal... And that's where it will likely falter for the other NLEs. While that might make a team decide to switch to another platform thus losing sales for Frame.io... That may not matter to them anymore. Once it's under the Adobe umbrella, sales of Frame.io won't be the focus, Creative Cloud will be.


ryanvsrobots

If I had a nickel for every time I've heard that.


verydangerousasp

Man, every day Adobe feels more and more like the Galactic Empire.


archetypaldream

From what I gather, most of Adobe's money is NOT made from software sales, but analytics. Factor that in, it kind of is an empire.


FridayMcNight

They do make a good bit of money from non-creative software sales and services like analytics, but Creative Cloud revenue is still more than half, and is one of the strongest growing segments of their rev as well.


SnooCauliflowers4003

they're a trash company and don't deserve to be "industry standard" at all


verydangerousasp

Certainly not in the film and video world. I loathe their products. The anger I feel subscribing to software wherein I spend 30% of my time troubleshooting its bugs and crashes.... is considerable.


SnooCauliflowers4003

We moved everything to resolve/FCP. Made life easier. Some clients/vendors complained, we cut them off lol


chicofaraby

Surely Adobe won't fuck this up. \- Freehand User


BobZelin

[Frame.io](https://Frame.io) got 1.27 Billion dollars. I am speechless. [https://blog.frame.io/2021/08/19/adobe-announces-intent-to-acquire-frameio/?utm\_source=announcement&utm\_medium=email&utm\_campaign=adobe\_announcement](https://blog.frame.io/2021/08/19/adobe-announces-intent-to-acquire-frameio/?utm_source=announcement&utm_medium=email&utm_campaign=adobe_announcement) ​ Bob


EndlessSummerburn

There have been so many billion dollars acquisitions that seem like they should be million dollar acquisitions the last few years.


[deleted]

The business world has completely gone off the deep end. The correction is going to be massive.


ryanvsrobots

Holy shit I need to start a company.


PwnasaurusRawr

Let’s do it. I have an idea for fish diapers.


[deleted]

Dog diapers


PwnasaurusRawr

Tandem diapers for sets of twins. Keeps them clean and also keeps them from running around separately.


scythefalcon

If it's any consolation, most of that is going to the private equity funds they got money from a few years back.


ammo_john

Sad day. Doing everything to escape Adobes subscription model and I really liked Frame.io.


TingoMedia

Were you a fan of their old model?


ReallyQuiteConfused

I loved the older model because it was so much more reliable. Things weren't constantly changing, I didn't have random lockouts because I didn't have an internet connection in the field or some glitch oh Adobe's end, and most importantly I actually owned the stuff I paid for. Renting software just doesn't make any sense to me. If I'm gonna pay a similar amount in the long run, I want to own something by the time I'm done playing for it.


[deleted]

FWIW, you or anyone else has never owned the software you pay for. You’re licensing it from them. Seems like semantics but it does come up a lot! :)


ReallyQuiteConfused

Yes of course, owning a license would be more accurate :)


helixflush

Not the guy you were replying to, but I’m not sure. I bought my first production suite back in CS5.5 days and it was expensive, upgrading to CS6 was expensive. I can’t remember how much it was but I do think the subscriptions are a better route if you were planning on upgrading every version but I’m still working on 2020


southern-fair

As I recall, CS6 was $3800. (This was before subscription started with Creative Cloud). Upgrading from CS5? Still $3800.


helixflush

No the upgrades we’re definitely cheaper weren’t they?


southern-fair

You paid full price for each release, as I recall. The releases were about 18 months apart or so.


helixflush

Maybe previously but towards the end there was upgrades. [here’s a link](https://www.cnet.com/news/adobe-has-change-of-heart-for-cs6-upgrade-pricing/) I found talking about the $800 upgrade to CS6


southern-fair

Ah yes, that sounds familiar. Up until then it was much more expensive to pay full price for each release, and it was common to wait for a couple releases to go by before updating (I think I was on CS4 before I jumped to CS6), which meant everyone was on a wide mixture of different versions, which was a headache.


helixflush

Yeah like I mentioned I bought my first copy during CS5.5 so maybe thats when they just switched to that model. Crazy to think about how much it was back in the day.


RainfadeMedia

That being said, I still to this day use CS5.5 because it still largely has all of the tools I need to get the job done. I’ve since switched to Davinci Resolve to cut because Premiere Pro sucks hot shit, so the occasional VFX shot without Dynamic Link really doesn’t fuck with my work flow too terribly


helixflush

Dynamic link shouldn’t even be a thing, it’s so buggy.


RainfadeMedia

It’s *ok* in my experience using it, which wasn’t very often. Most of my projects were either entirely in AE or entirely in my editor, not very often would I use both simultaneously


nd1online

Yeah. And in my use case there was almost always a need to upgrade to the latest version because I was taking a rough edit from someone else or from the client, it was a killer to keep upgrading in full price. It was only good for those who work only with themselves and has no need to upgrade yearly.


soundman1024

The worst was when someone was 2-4 versions behind and a current version couldn't save a file to work with software that old. Sometimes one could save a CS6 for a CS5 and use CS5 to save for a CS4 and work it on down. That was the biggest issue I had with the CS era of Adobe.


TingoMedia

Adobe valued Frame.io at 1.3 BILLION DOLLARS. As someone who is a huge fan of Frame and their staff, I truly hope they keep the same team and adobe doesn't screw too much up. We'll see though, this can also mean positive changes.


the__post__merc

all I can say is wow. I've been a FIO customer and proponent since March 31, 2015. I just hope they don't prevent people without a CC subscription from using the service.


J0ERI

That is def. whats gonna happen. At least to integrations in other NLE’s. They aren’t gonna spend 1.3B for nothing.


the__post__merc

Yeah, I'm fine if they want to continue developing their cute little extension for Premiere, I'd make use of it when working on Premiere projects. But 90% of my work is on Avid and right now, I can download the comments as XML for MC and import them to my sequences as markers. It works fine. One of the other key things that I like and have touted about FIO is that I can create review links using my account for clients who don't have their own subscriptions. If things change and Adobe decides that a CC sub is required to interact with FIO in anyway, I'll be canceling and looking elsewhere.


praxisseizure

\^ This


SnooCauliflowers4003

They're gonna trash up the service and you know it lol


venicerocco

Damn. I remember when those guys were just in a little office down the street from me. Now billionaires. Unreal. Big congrats to them.


StateLower

I remember when the tech support seemed like it was just texting Emery's phone. and he'd reply in like a minute. Definitely feels like a big machine now but it's a massive massive part of my workflow and keeps improving.


[deleted]

[удалено]


TingoMedia

It would be crazy awesome if they included it in the adobe suite, even if they need to change the name.


[deleted]

[удалено]


nd1online

For my team, it will be super sweet. Instead of begging 30 people in the higher up to sign off on another subscription, it will just be there for us to use as part of the on-going sub for CC if they including inside the sub.


[deleted]

[удалено]


_ParanoidUser_

You can easily upload new versions to existing assets, import comments from frame.io into your timeline as markers, post whole bins, project files, organize the uploaded assets etc. Its pretty good integration.


soundman1024

Seems likely. I feel like Adobe has been trying to sell more of their online storage in the last few years.


[deleted]

Wow too bad, good bye frame.io


The_Real_Donglover

I guess I'm in the minority here, but I like Adobe's ecosystem and am hopeful for the effects of this. It's exciting to me as someone who uses both services.


[deleted]

Their dynamic linking process is probably the biggest and best argument for the ecosystem. I’m someone who works with Photoshop and Final Cut very often and the amount of times I wish I could just have things autoupdate in FC… well I couldn’t count it but you know what I mean.


SoCal_Ambassador

Not good. If Adobe ruins it I wonder what the options will be? Switch to Wipster? Moxion?


Stingray88

I just switched my team from Wipster to Frame.io... You don't wanna go to Wipster. It's like Frame.io but worse... They're years behind. Dynamic watermarking features like you can find in Frame.io I've been asking Wipster for for almost 5 years. Their answer has always just been "we're working on it... But take a look at this other shit you never asked for!"


seehispugnosedface

Same, moved from wipster to Frame.io a year ago for the same reason. Before that I was a Screenlight user for years.


[deleted]

Wipster is god awful to be honest. They have a real chance at stepping up here to be honest. But man they haven’t updated their iPhone apps to match the new screen sizes either.


Stingray88

Ooof mobile experience for Wipster is garbage… they keep trying to push us to the app… my team produces content that can be reviewed by literally up to 1000 people at the company while in post. There is no way I’m going to tell a bunch of execs from some other department to install the Wipster app. Fix the mobile site!


DrakesOfSanitary

Sony MCS formerly Sony Ci is another option.


DenisInternet

>Sony MCS Looks promising, have you used it before? How does it compare?


dmizz

Only used moxion once but it was shockingly unintuitive


_ParanoidUser_

Vimeo has something similar, never tried it though.


BOBmackey

Use Vimeo review tool daily. We tried Wipster and Frame.io as well. Wipster tripled their price one month and we jumped to Frame.io but frame.io was too complicated for our corporate clients. We landed on Vimeo and honestly it’s great for us and the clients. Their support is crap, but I feel like every time I contact any support they just say “we’ve let the developers know” and I never hear another thing again.


veepeedeepee

Their review tools have gotten much, much better than they were a year or two ago. I don't wanna say it's as simple and easy to organize as Frame.io, but from a client perspective, it's pretty intuitive and we haven't had any complaints.


nd1online

Maybe Kollaborate?


helixflush

Maybe this will fix their random bullshit outages during workdays


SoCal_Ambassador

That’s a good point.


raywrangler

Frame's built on AWS, so sadly, probably not


NeoToronto

Wait... didn't frame.io just get sold or somehow corporately rearanged within the last year? I just know that their sales people hit up every single email they could find in my entire company. Clearly there were margins to make.


[deleted]

Rip


NLE_Ninja85

For anyone who thinks Frame is “dead”, is Iconik a viable option?


Skinsfreak88

Yes and no, depending on what features you require. The proxy workflow still leaves some to be desired, especially if you do not use premiere. But as a database platform with review features it’s pretty good. Not a polished as frame.io but support has been great whenever I’ve ran into issues.


raywrangler

We're looking at Iconik to switch to. Are there any dealbreakers you've found using it?


Skinsfreak88

For me no dealbreakers but definitely some workflow hurdles to overcome. But I will preface this by saying that their support has been top notch, and both the CTO and CEO have replied to my feature requests saying that they features I requested on high priorities on the roadmap. In terms of hurdles ive ran into: 1. It is not great for transfering large projects with many files / folders. You currently can only download files within a single folder at a time, so if you have many folders it becomes very inconvenient. They have told me they are working on an upload/download tool that will address this very issue (im assuming similar to frame.io transfer) 2. The proxy workflow. The proxy files have different file names than the original media, which makes relinking the original files much more tedious. If you use premiere and use their plugin its super easy, but if you use other software be warned you will need to work through this. The way we plan on handling it is to run the proxies through a renaming tool that can remove the -lowres that they append to the file name. This is also something they are aware of and are working on fixing. 3. The documentation and setup are very technical. The app is obviously designed by IT professionals and the documentation assumes a knowledge of command line and database permissions. I have an IT background so it wasn't too difficult for me but it is not as user friendly for initial setup. That said, their support has been extremely helpful and they will absolutely help you through the setup process and once setup there is very little technical knowledge needed to use. 4. Uploading issues from poor internet connection. This I imagine will be resolved with the upload app they are working on, but right now uploads can time out on very slow internet. (one of my employees is on satellite) Transfers have been rock solid on the rest of our networks so unless someone has really shoddy internet it shouldn't be an issue. Those are the main hurdles ive had. Its not perfect but its a really good app. Especially for the database management. The AI transcription allows us to search for not just the video but the specific moment when the talent says a particular word or phrase. The metadata search is extremely powerful. We work with alot of retainer clients to the ability to easily find exactly what we are looking for nearly instantly is amazing. It's just not quite there for a completely remote workflow where you are sending lots of files back and forth between editors. But I'm willing to work through those restrictions for now as the database features outweigh that for me. Plus they are constantly pushing out new features so I'm sure those fixes are coming soon.


raywrangler

This is super helpful, thanks for taking the time to write this out! We scheduled a demo and trial this week, so we'll see what they say about some of these issues. Fingers crossed.


Skinsfreak88

For sure happy to help!


JoeSloth

All I can say is be patient. Frame has some insanely good things in the works 🔥


SnooCauliflowers4003

Annnnnnd frame.io is about to get bloated up and trashed. Where are we moving to next?


hoxtoncolour

As someone who actually really appreciated the excellent customer service and response times from Frame.io I imagine that will be the first thing to evaporate once they get bought...


KB_Sez

I'm happy for the folks at Frame io, they're great folks and I hope everyone I've met and have worked with all had stock options--- but Adobe will pull a microsoft with the company and ruin it. Also, on day one all the FCPX and Resolve support will disappear.


SheikYobooti

Farck. Me no likey. Frame.io was so great in many ways. Most of all clients were used to it. Now, after the full Adobe buyout, it will change, and clients will complain and force a switch to something cheaper and less capable. Dang it.


Skinsfreak88

RIP [Frame.io](https://Frame.io) I guess. Good thing Ive been in the process of switching to iconik.


theschlaepfer

How is it?


Skinsfreak88

It’s got a few quirks that we are working through but i see awesome potential. Frame.io is a better platform for reviewing and file transfers, but iconik is amazing for quickly finding footage out of a massive library. There’s just a few quirks right now that we are working with support to overcome. Mostly involving the proxy workflow.


theschlaepfer

Gotcha, thanks for the response! Been doing a lot of research on MAM solutions and Iconik seemed interesting. Good to know it’s got potential.


Skinsfreak88

Yeah I think it’s a great platform and haven’t found anything close to it price wise. If you message support they will give you a free trial with 300 credits to play around with. I’d recommend giving it a try!


IgnorantBirdman

RIP F.IO


theschlaepfer

This is wild. Really hope this doesn’t effect Frame’s quality of service.


novedx

I guess Emery is gonna be loaded now.


ManateeofSteel

Frame.io was very cool, but it was too accessible. I once deleted pretty much all of the studio’s files accidentally. I was trying to delete something but for some reason pressing delete with nothing selected, could delete the folder. We were able to retrieve them by calling the frame.io owners lmao


[deleted]

I’m surprised they don’t have a recycle bin or anything as a failsafe installed.


SithisTheDreadFather

Anyone remember ProofMe? It was a competitor to Frame a few years ago. The whole site imploded one day, lost everyone's videos, and they were never able to recover. Imagine seeing this 1.3 billion dollar deal after fucking up that badly.


[deleted]

Very happy for the team, especially that guy in the videos with the glasses. I hope he walks away with a giant pay check.


Filmmaking_David

This is a bit sad. I really dislike the Adobe ecosystem, messy and expensive. Just wish I could buy Photoshop outright.


morningitwasbright

Have you looked into Affinity photo? It’s a very competent photoshop alternative and it’s only $50 once.


ReallyQuiteConfused

This. I've completely replaced Adobe with Affinity and Resolve. I'm super happy with it!


SnooCauliflowers4003

Switch to Affinity suite. No subscription, apps are lightweight and super fast/efficiently coded. Does like 90% of what photoshop and illustrator do for like 10% of the price


S-00

Noooo :(


ScottyDOESKnow09

Does this mean I'll stop getting frame io ad spots before every YouTube video now? 🤔😂 That's awesome though, in all seriousness, good for them!


vonkluver

Based on the Marketo and Magento buys by Adobe I think this will improve them


moredrinksplease

Now if they could only aquire Avid and send it to a farm up north.


NLE_Ninja85

Avid isn’t dying anytime soon. If Adobe were to purchase PostLab or Digital Anarchy (for Transcriptive) or some other highly used service, then it would be harder for other video editing companies to compete. Like you could shit on Adobe all you want but being able to offer end to end solutions while other companies just make things faster or add more features may not be enough anymore


moredrinksplease

IMO I think Avid is grandfathered in to the industry and is not a better platform. It was great when it had a monopoly on the editing world. I started on Avid, was on FCP7 for a while when avid was on the ropes, then apple decided to abandon the professional market so Adobe stepped in and has been building on that since. Now my line of editing (trailers,promos) does not use the shared project feature. Avid people discuss that a lot when debating, Premiere has the shared project feature and I see in the patch updates that they keep working on it, I have no idea how it compares. I really don’t think there is anything/ or many things Avid does than premiere can’t, so I think it’s a lot of the old guard sticking to their guns. For me it seems like a no brainer for Adobe to buy Avid for mainly ownership of the DNX codec, and Pro Tools. Then stop supporting avid. Will that ever happen? most likely not but it’s been the rumor the last few years. A man can dream at least 🤷🏻‍♂️


ZodiAcme

Endorsement first, since I feel like this may appear to be a critical rant, which I don’t intend it to be, but this community is probably the only one that may care about these issues. Been using frame since 2015, deployed its enterprise solutions at companies, managed a bunch of teams, all that jazz. Big fan of the service, think it’s great, if you don’t use it there’s probably a bunch of ways it could help you interface with team and clients. It’s an amazing service, *but honestly* despite the incredible usefulness of the service I have always low key felt they don’t understand workflow needs, or at least professional standards, security etc. Like I remember being on meetings with their engineers years ago explaining why water marking is a thing, they didn’t seem to get it, then they added it based on input… which is a *good* thing, but I’d rather them be confused about something slightly more professional level. Same thing with allowing ANY frame user to see the contact info of ALL frame users via the “add to project” tab. I recall one of their top people saying “you just need to trust ya team more” 🤣 it’s been a joke me and my friends have been making ever since. Like, this isn’t my team, this is everyone that’s ever given you a dollar. It’s a huge, obvious security oversight. It took them way too long to address this. I mean I could go on and on. My gut says these aren’t things Adobe would stumble over, but I could be wrong. I’m happy for the OG team cashing out, and I have some problems with Adobe as well, but I think frame likely got most of it’s progress over the years from absorbing input from all the post houses they dealt with (which is good), not from innovation internally (which is not as good). I think that, or moreover I *hope* the service improves. I hope it doesn’t adopt Adobes payment schemes- frame has always been good on its enterprise billing side, you can expand, contract, dynamically adapt to projects in real time. Anyone that’s ever had to add a dozen Adobe licenses to a team for a few months knows the annoyance of trying to scale down when licenses are no longer needed. Rant over! PS- Hey Adobe, give me the ability / option in frame to control playback for everyone viewing a link. You know, so I can conduct a remote review of a cut / grade in unison. Kthanksbyeee


raywrangler

We had the same sensation, that people coming from AWS / GCP or high-sec mentalities might shudder at the wonky user-level security situation in Frame. It seems to get the job done but with question marks. There's often a DIY feel echoing up through our interactions with enterprise support, but their technical support has been easily 5-star for us and always responsive. *Really* hoping Adobe doesn't burn and churn the tech support team with androids. And lastly because Frame reads these: "We love you and please don't change even though I'm sure it'll get even more expensive. Would love to see Frame-style IAM with sexy UX"


ZodiAcme

💯💯💯


NightmareElmStreet

Adobe is Cancer.