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For those wondering this technique is called a filming “volume” it’s gotten a lot more popular in the last decade. Notably the Disneys Mandalorian was almost entirely filmed this way. A big advantage over a green screen is that the actors can see and play off of the back ground. Something that is challenging with a green screen. And camera operators can actually frame a shot in its entirety. rather than just collecting plates to be assembled later.
I think the coolest part is that they base it around a 3d model and the background changes depending on the focal length and angle of the camera. That's what sells the illusion onscreen imo
IKR. I used to work with 35mm film and we did shit like this on location with huge crews and saftey officers and hours of post. Watching this made me a bit tristesse. Those days are long gone
Not quite yet but it’s definitely coming ya. There are a few big steps that still need to be made before AI generation can replace or be truly useful to filmmaking.
The acting at the end when they are supposed to be upside down...
Their limbs are all resting in a normal position instead of being held up by their belts.
What exactly would that prove that actual scientific crash test ratings wouldn't? The point of using screens isn't to "fake" the safety of the vehicle. It's so that they don't need to spend hundreds of thousands of dollars by totalling dozens of cars by doing multiple takes.
It's just a bizarre take, especially when you consider literally every car commercial you watch today is "faked" in some way. Every single one uses some form of CGI. Most just superimpose a CGI car over a chassis that can simulate the driving characteristics of the vehicle. I guess you shouldn't buy any car because all the manufacturers are disingenuous with their ads.
It's easier not to crash the car? There's no real point for them crashing some tens of thousands of dollars for no reason when they could just... not. If they wanted to, they'd run some sort of controlled test on it, but absolutely not for a commercial.
I don’t think they should be making commercials that advertise the safety of their vehicles if the level of safety they’re advertising has been faked.
It’s one thing if this was being shot for a movie or tv series, and Audi had simply paid for product placement for their cars to be used (and crashed) in the show. I’d be fine with that, because the product placement isn’t intended to advertise the safety of their vehicles - it’s intended to just be a reminder that their brand exists.
If this was filmed for an Audi commercial though, then there’s no way they can argue that they aren’t trying to convince the audience that their vehicles provide a certain level of safety in this scenario. And if they faked how safe a person would be in a crash like this, then I don’t see how they aren’t seriously flirting with a deceitful advertising practices violation.
The only legal defense they could provide in that sort of scenario is if they have crash test evidence proving that the roof doesn’t even get dented in a rollover. Because that’s seriously an *insane* level of safety that I simply don’t believe any commercially-sold vehicle (that isn’t spec’d out for off-roading) provides.
You do know these cars *do* go through various government crash tests with crash dummies and you can find those videos online right? There are official agencies doing that in an objective and scientific manner.
You are an idiot if you think the car is unsafe because they faked a *commercial*.
The car fake crashing in a forest is here to tell a story, it’s not to replace actual scientific crash tests in controlled environments.
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This aint no Audi commercial. Its a video with an Audi.
I was going to say, how many car commercials show their car getting into a spectacular car crash?
The ones that demonstrate safety or commercials that are like „hey, pay attention on the road!“ and they happened to use an Audi
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Was gonna say, pretty ballsy to make an ad in which the consumer’s life is in danger while using the product.
Volvo, maybe.
Definitely Volvo.
Sam Hargrave did an amazing with the Extraction films, but this is like a cheat-code unlocked though.
It's not a cheat code if it looks worse.
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For those wondering this technique is called a filming “volume” it’s gotten a lot more popular in the last decade. Notably the Disneys Mandalorian was almost entirely filmed this way. A big advantage over a green screen is that the actors can see and play off of the back ground. Something that is challenging with a green screen. And camera operators can actually frame a shot in its entirety. rather than just collecting plates to be assembled later.
I think the coolest part is that they base it around a 3d model and the background changes depending on the focal length and angle of the camera. That's what sells the illusion onscreen imo
Lies its all lies
How can I believe you? What if you too are lying!
The she way you answer the question with the man that always lies with the guy that always tells the truth.
I knew it was all fake but after really seeing it I wonder how can this even be legal?
I feel like an idiot. Here I was thinking they actually had actors twatting their cars off cliffs for these shots
I mean they could wreck the car then film the actors, and then cut them together in post.
doing WHAT to their cars?
Ever noticed how cock commercials never show cars ever been driven anywhere they actually are used?
I'm afraid of the commercials you are watching
"Professional driver on a closed course" my ass
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The lawsuits of the whiny "professional drivers" might be expensive though
funny to think this is now just a couple of lines of prompt into an AI video generator
Isnt that wild? It took me a day of editing and rendering effects for a crappy 5 minute student film.
IKR. I used to work with 35mm film and we did shit like this on location with huge crews and saftey officers and hours of post. Watching this made me a bit tristesse. Those days are long gone
Word lookup of the day : > tristesse • Tristesse is a French word meaning sadness • The meaning of TRISTESSE is melancholy : sorrow.
Not quite yet but it’s definitely coming ya. There are a few big steps that still need to be made before AI generation can replace or be truly useful to filmmaking.
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The tools to use AI in filmmaking literally do not exist yet.
Won't be long
Probably not. But they don’t exist now.
What?
This ruined car ads like the day I found out about wrestling (is fake).
Tbh this isn’t for a car ad. OP lied
The acting at the end when they are supposed to be upside down... Their limbs are all resting in a normal position instead of being held up by their belts.
And when the camera pulls out you can see the door is missing
I'm sure more companies do it like this, not just audi
If someone was going to tell me we film things exactly the same as the 60s just with cooler stuff I would have thought they were lying.
https://i.redd.it/slwnui5hakjc1.gif
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I think it would be illegal to put actors’ life at risk just to prove your point.
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What exactly would that prove that actual scientific crash test ratings wouldn't? The point of using screens isn't to "fake" the safety of the vehicle. It's so that they don't need to spend hundreds of thousands of dollars by totalling dozens of cars by doing multiple takes.
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It's just a bizarre take, especially when you consider literally every car commercial you watch today is "faked" in some way. Every single one uses some form of CGI. Most just superimpose a CGI car over a chassis that can simulate the driving characteristics of the vehicle. I guess you shouldn't buy any car because all the manufacturers are disingenuous with their ads.
It's easier not to crash the car? There's no real point for them crashing some tens of thousands of dollars for no reason when they could just... not. If they wanted to, they'd run some sort of controlled test on it, but absolutely not for a commercial.
I don’t think they should be making commercials that advertise the safety of their vehicles if the level of safety they’re advertising has been faked. It’s one thing if this was being shot for a movie or tv series, and Audi had simply paid for product placement for their cars to be used (and crashed) in the show. I’d be fine with that, because the product placement isn’t intended to advertise the safety of their vehicles - it’s intended to just be a reminder that their brand exists. If this was filmed for an Audi commercial though, then there’s no way they can argue that they aren’t trying to convince the audience that their vehicles provide a certain level of safety in this scenario. And if they faked how safe a person would be in a crash like this, then I don’t see how they aren’t seriously flirting with a deceitful advertising practices violation. The only legal defense they could provide in that sort of scenario is if they have crash test evidence proving that the roof doesn’t even get dented in a rollover. Because that’s seriously an *insane* level of safety that I simply don’t believe any commercially-sold vehicle (that isn’t spec’d out for off-roading) provides.
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You do know these cars *do* go through various government crash tests with crash dummies and you can find those videos online right? There are official agencies doing that in an objective and scientific manner. You are an idiot if you think the car is unsafe because they faked a *commercial*. The car fake crashing in a forest is here to tell a story, it’s not to replace actual scientific crash tests in controlled environments.
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>That's not what I wrote. You surely heavily implied it…
Now it will be done with AI
People who write this have never worked in a production.
How so, what makes you think a company won’t want to save money on ad production if it can be done with AI?
This just looks bad. Why even waste the money?
What you seeing is unfinished. This technique is used a lot in film making and produces very good results.
I've been lied to
An actual interesting thing. The most interesting thing I have seen in months.
After Sora i dont believe a shit
Looks like shit