Because Denver is a smaller market and Jokic isn't much of a big personality like the others you mentioned.
Jokic just isn't as flashy for people, especially kids, to want to wear a jersey of his.
Popularity isn't based on who's the best.
Yeah. People don't understand that kids who have a hoop on their driveway can't practice making awesome passes, but they can practice 3s, dunks and ball handling, specially dribbling and crossovers. That's why players like Kyrie, Edwards, Morant will be high in sales.
Being in a smaller market + his personality, it's a factor just not the sole factor. Jokic not having the highest sold jersey isn't because of one sole reason, being in a city like Denver that hasnt gotten a lot of coverage historically exacerbates his lack of popularity that is caused by his personality.
Giannis has a personality and play style that helps him break through the struggle of being in a small market.
It's still a factor, if he was in LA or NY he would be in the top 10 easily. Also the Nuggets Jerseys are kind of lame compared to a lot of other teams if you are buying a jersey for looks. The 5280 jersey is horrendous and no one outside of Denver is going to buy one.
Yeah this is a lie
He’s doing tons of commercials now
He shown he goes out of his way to win the mvp
But no he’s not going to go Connor McGregor in press conference and talk shit on the court wwe style
How is this a lie? Milwaukee is [the fourth smallest NBA market.](https://hoop-social.com/nba-team-market-size-rankings/#google_vignette) I literally said that Jokic isn’t interested in being a celebrity like other stars. Embiid went out of his way to win an MVP, didn’t bring him anywhere close to top 5 jersey sales.
NO the lie is that Jokic doesn’t care about the MVP or being famous
He’s doing multiple commercials for movies and hotels I can’t recall Tim Duncan doing any national advertising campaigns
The media constantly say this guy doesn’t care about MVP it’s obviously not true
Sorry for the confusion
Well in my opinion Jokics style of play is much more entertaining (like better TV entertainment) than for example Giannis style of play, but yeah, it seems like most people obviously don’t agree with that.
Jokic's game is only entertaining to people who actually know the game of basketball. For casual viewers who only want to watch the ball go through the hoop, they don't understand what's happening.
Nah, people love flashy passes. Jason Williams was a way bigger deal than his level of play would ever indicate, because of his highlight reel passes. Magic Johnson also comes to mind. But they also had personality and media presence.
Mostly it’s that he’s in a small market and just not an interesting enough personality to make up for it. Giannis is getting Disney movies and shit, Dame has had all manner of off-court shit going on for a decade, Maxey’s in a big market, Jokic is… just there. There’s nothing for non-Nuggets fans to latch onto beyond “He’s the best player”, but that’ll only get you so far.
This is the piece that never made sense to me.
I loved guys like JWill and Iverson because of their flash. Jokic is equally flashy to me.
I think it’s just that Jokic doesn’t have a flashy personality and zero social media presence.
Yeah guards generally are more marketable than bigs for this reason
NBA big men are just so massive compared to the average person that they almost feel like they're from a species of giants lol
That man had a personality has big as he was. He would eat people on the court for dinner, and was this big fun dude that spoke his mind and also seemed fun. Shaq is and was one of kind when it came to big men in basketball. So that combo, plus playing for the Lakers in his prime helped.
Jersey sales are largely influenced by young kids and pop culture.
No 16 year old kid in LA or NY is going to buy a Jokic jersey.
I guarantee Hakeem or Duncan jerseys weren't flying off the rack either.
In past 4-5 years Jokic streight up missed on 15-30 millions of endorsment $$$ just because his unwillingness to have any social media.
Luka Doncic was talking about that on some podcast few years back.
His media presence isn’t there nor are his highlights like casually impressive.
Like Ja Morant dunks Kyrie Irving crossovers are something every fan can enjoy. Casual/newcoming watchers don’t really have an appreciation for floaters and hook shots with the occasional insane pass.
If he keeps up this whole actually doing american TV ads thing I wonder if he starts getting more attention and jersey sales. He's not hiding to the degree he used to.
I think he has really been working on his English. If you watch interviews even from 2 years ago it’s pretty obvious he isn’t comfortable with the language. I think it has only really clicked in the last couple of years. It is really hard to be comfortable or funny in a language that you don’t like speaking.
Nuggets uniforms aren’t as good as they used to be, go back to the light blues and I’m sure he would sell more
The league doesn’t seem to understand that Navy Blue SUCKS, Pelicans rebrand has been a eye sore as well
Nuggets jerseys are ugly af. You cant put together a outfit around their standard uniforms as a casual fan. They need bring back the melo powder blue asap
I mentioned Maxey because he is only the second guy on his team, and also doesn’t have much of a resume by now (All-NBAs, MVPs, Finals MVPs, etc). Kind of surprising that such a guy sells better than a Top-20 All-Time guy, who is getting his 3rd MVP in 4 years.
Do you think Philadelphia is a small market??? Jersey sales have more to do with how big the market is and how marketable players are to the general public. Jokic is the best player in the league right now but he’s not too marketable, (though that’s starting to change I guess with the recent commercials). Giannis got his from being more marketable and from being from a much larger and basketball focused European country, and Dame has always been a top name and people wanted to get a jersey of him on his new team.
I was a KG fan and a lakers hater so i might be biased in that regard, but Kobe def had a cool factor. Lebron was a phenomenon in a way that Kobe wasnt though lbr. Kobe had to first come out of Shaq's shadow, and then win his own rings first. Lebron was a hype machine for better or for worse.
I think it's just because he isn't "flashy" or in the public eye outside of games.
With that said the dude has had a major PR push recently. He has done the Despicable Me promotion/commercial, the tiny horse commercial, and several other commercials. Something he hadn't really done before this season. He has also been doing more interviews too.
So I have a feeling now that he's showing his personality (the guy is funny) he'll be higher up in jersey sales next year. He'll probably be top ten.
I feel like he prefers being low-key. If he went on a media run it would really boost his popularity. The guy is legit funny and has a good sense of humor. But I think he just prefers to play basketball and chill.
Market coverage ain't, Denver, no Denver really it is not the main reason.
Actually, it's more about playing style. Jokic is a superb player, a monster. But the way he plays can be really boring. few threes, almost no dunks. So ppls aren't really inspired by Jokic when they buy jerseys."
Maxey and Dame are on the list because of a breakout season and a new team, respectively. A lot of the people that would buy Jokic jerseys probably already have them.
He simply isn’t as marketable. He’s an amazing ball player but he doesn’t have a personality that sticks out compared to the rest. Look at Embiid for example, he’s also an amazing player AND he has personality, many look at him like he’s a Villain and he embraces it with some of the comments he makes, his DX celebration that gets him fined 50k. Some players have the “IT” factor and some don’t.
* White, Eastern euro
* Friggin' huge dude that no one can identify with
* Plays almost exclusively below the rim
* Doesn't play in a market like Miami or LA
* Not a huge personality or social media guy
* Not being pushed 24/7 by nike or other mega corps
Looking at the list. Luka and Jokic are the only white players there. So they're foreign white player. And probably the market for jerseys are more African Americans that are more likely to buy jerseys from black players.
White people are and will always be the biggest group of consumers of everything and yeah NBA basketball is a black people's sport for white people's entertainment.
I mean yeah Wemby, Luka, Giannis, Sabonis, Gobert, Jokic are players who are going to be (or stay) relevant in the following years and that's good for the NBA's diversity.
Is this a worldwide stat?
Abit of a tangent but here in England it's basically impossible to find nuggets shirts physically in shops. Just the Bulls, Lakers and Warriors everywhere if you go looking for basketball in sports shops.
Which is especially frustrating here, as you'd think with Arsenal being owned by Kroenke there would have been more of a push by them for selling nuggets gear here.
You can always order stuff online I know, but shirt sales numbers surely get boosted by being physically in stores.
To be in the top 10 of jersey sales you need to be popular by casual basketball fans. Casual fans don't understand or even care for his style of play and he doesn't really push his media appearance.
Small Midwest/Rockies market
Eastern European
His play style doesn’t revolve around running or jumping fast
He doesn’t look particularity fit or good looking
Not that hard to understand
Denver isn't a big market and most Nuggets fans have his jersey already since he has been one of the best players for years and years. So only the new fans would be getting jerseys.
Duncan was top 10 in sales for only one season ever ('14-15).
Interesting that it was in 14/15, when his best time individually was beginning of 2000‘s.
Had to wait for the hipsters to start liking him cause “he’s so underratedddd”
Because Denver is a smaller market and Jokic isn't much of a big personality like the others you mentioned. Jokic just isn't as flashy for people, especially kids, to want to wear a jersey of his. Popularity isn't based on who's the best.
Yeah but the minions all wear his jersey
Yeah. People don't understand that kids who have a hoop on their driveway can't practice making awesome passes, but they can practice 3s, dunks and ball handling, specially dribbling and crossovers. That's why players like Kyrie, Edwards, Morant will be high in sales.
Plus I bought a black Jokic City Skyline jersey 4 years ago and since it is the prefect jersey I will never need another.
Giannis is top 5 in an even smaller market. That’s not the argument here. Jokic just isn’t interested in being a celebrity like others
Being in a smaller market + his personality, it's a factor just not the sole factor. Jokic not having the highest sold jersey isn't because of one sole reason, being in a city like Denver that hasnt gotten a lot of coverage historically exacerbates his lack of popularity that is caused by his personality. Giannis has a personality and play style that helps him break through the struggle of being in a small market.
It's still a factor, if he was in LA or NY he would be in the top 10 easily. Also the Nuggets Jerseys are kind of lame compared to a lot of other teams if you are buying a jersey for looks. The 5280 jersey is horrendous and no one outside of Denver is going to buy one.
Yeah this is a lie He’s doing tons of commercials now He shown he goes out of his way to win the mvp But no he’s not going to go Connor McGregor in press conference and talk shit on the court wwe style
How is this a lie? Milwaukee is [the fourth smallest NBA market.](https://hoop-social.com/nba-team-market-size-rankings/#google_vignette) I literally said that Jokic isn’t interested in being a celebrity like other stars. Embiid went out of his way to win an MVP, didn’t bring him anywhere close to top 5 jersey sales.
NO the lie is that Jokic doesn’t care about the MVP or being famous He’s doing multiple commercials for movies and hotels I can’t recall Tim Duncan doing any national advertising campaigns The media constantly say this guy doesn’t care about MVP it’s obviously not true Sorry for the confusion
Well in my opinion Jokics style of play is much more entertaining (like better TV entertainment) than for example Giannis style of play, but yeah, it seems like most people obviously don’t agree with that.
Jokic's game is only entertaining to people who actually know the game of basketball. For casual viewers who only want to watch the ball go through the hoop, they don't understand what's happening.
Nah, people love flashy passes. Jason Williams was a way bigger deal than his level of play would ever indicate, because of his highlight reel passes. Magic Johnson also comes to mind. But they also had personality and media presence. Mostly it’s that he’s in a small market and just not an interesting enough personality to make up for it. Giannis is getting Disney movies and shit, Dame has had all manner of off-court shit going on for a decade, Maxey’s in a big market, Jokic is… just there. There’s nothing for non-Nuggets fans to latch onto beyond “He’s the best player”, but that’ll only get you so far.
This is the piece that never made sense to me. I loved guys like JWill and Iverson because of their flash. Jokic is equally flashy to me. I think it’s just that Jokic doesn’t have a flashy personality and zero social media presence.
U need to watch a Larry Bird highlight real...best stationary passer of all time
You have to be one of several people that think that
it is just insanely hard to imagine yourself being Jokic as opposed to Tyrese Maxey
Yeah guards generally are more marketable than bigs for this reason NBA big men are just so massive compared to the average person that they almost feel like they're from a species of giants lol
But Shaq sold a shitton of jerseys.
That man had a personality has big as he was. He would eat people on the court for dinner, and was this big fun dude that spoke his mind and also seemed fun. Shaq is and was one of kind when it came to big men in basketball. So that combo, plus playing for the Lakers in his prime helped.
Copy
its insanely hard to imagine yourself being Jokic as opposed to Shaq too
It's actually easier
Surely that Minions commercial will drive up his sales Did you see how wacky he was
>Minions commercial Apologise now. Just because they wear yellow, that doesn't mean the Lakers are his minions.
Guys, I’m not your boss! -Jokic
Jersey sales are largely influenced by young kids and pop culture. No 16 year old kid in LA or NY is going to buy a Jokic jersey. I guarantee Hakeem or Duncan jerseys weren't flying off the rack either.
Jokic is this generations Tim Duncan, just interested in winning not interested in being a superstar.
That and the commercial pay checks
In past 4-5 years Jokic streight up missed on 15-30 millions of endorsment $$$ just because his unwillingness to have any social media. Luka Doncic was talking about that on some podcast few years back.
He's just not that popular and has been in the same team for a decade
His media presence isn’t there nor are his highlights like casually impressive. Like Ja Morant dunks Kyrie Irving crossovers are something every fan can enjoy. Casual/newcoming watchers don’t really have an appreciation for floaters and hook shots with the occasional insane pass.
Casual loves dunks and threes. No need for deep analysis on these one.
If he keeps up this whole actually doing american TV ads thing I wonder if he starts getting more attention and jersey sales. He's not hiding to the degree he used to.
I think he has really been working on his English. If you watch interviews even from 2 years ago it’s pretty obvious he isn’t comfortable with the language. I think it has only really clicked in the last couple of years. It is really hard to be comfortable or funny in a language that you don’t like speaking.
That makes sense. I feel 20 iq points lower when I speak spanish and try to make a good conversation
True that, that’s why I don’t speak any other language. Also it’s really hard.
Nuggets uniforms aren’t as good as they used to be, go back to the light blues and I’m sure he would sell more The league doesn’t seem to understand that Navy Blue SUCKS, Pelicans rebrand has been a eye sore as well
Nuggets jerseys are ugly af. You cant put together a outfit around their standard uniforms as a casual fan. They need bring back the melo powder blue asap
Jokic probably more popular with animals than he is with people
Most nba fans are animals
You didn’t have to do animals this dirty
Don't necessarily disagree with the thesis of the paragraph, but why would you mention Tyrese Maxey when bringing up small market players?
I mentioned Maxey because he is only the second guy on his team, and also doesn’t have much of a resume by now (All-NBAs, MVPs, Finals MVPs, etc). Kind of surprising that such a guy sells better than a Top-20 All-Time guy, who is getting his 3rd MVP in 4 years.
Maxey is so sick
Do you think Philadelphia is a small market??? Jersey sales have more to do with how big the market is and how marketable players are to the general public. Jokic is the best player in the league right now but he’s not too marketable, (though that’s starting to change I guess with the recent commercials). Giannis got his from being more marketable and from being from a much larger and basketball focused European country, and Dame has always been a top name and people wanted to get a jersey of him on his new team.
I’ll be honest, Denver got some ugly jerseys
Would you buy a Jokic jersey?
Yes
just bought a second one
Kids know ball
He’s not cool. Let’s be real, jerseys are more about popularity than skill.
Lol...Lebron is cool though?
Born is hitting high flying dunks every other game even at age 39. No question
He is old and dunks therefore he is cool? All of these coddled athletes don't have personalities.
03-10 Lebron was the coolest player in the league having been a kid back then
Over Kobe? And you can be a great b ball player and Not be cool...I'm specifically speaking about his personality...Kobe was cool
I was a KG fan and a lakers hater so i might be biased in that regard, but Kobe def had a cool factor. Lebron was a phenomenon in a way that Kobe wasnt though lbr. Kobe had to first come out of Shaq's shadow, and then win his own rings first. Lebron was a hype machine for better or for worse.
I think it's just because he isn't "flashy" or in the public eye outside of games. With that said the dude has had a major PR push recently. He has done the Despicable Me promotion/commercial, the tiny horse commercial, and several other commercials. Something he hadn't really done before this season. He has also been doing more interviews too. So I have a feeling now that he's showing his personality (the guy is funny) he'll be higher up in jersey sales next year. He'll probably be top ten.
I feel like he prefers being low-key. If he went on a media run it would really boost his popularity. The guy is legit funny and has a good sense of humor. But I think he just prefers to play basketball and chill.
Bruh is on Mt. Rushmore of all time greats who also happen to have a boring aura.
Duncan, Jokic, Kareem, and Stockton.
Stockton in the modern league is like a white Kyrie or an Aaron Rodgers type of energy, anything but boring
because the dude's marketing is dependent on the shoe brand 361 degrees
I don’t really like any of the Nuggets jerseys. I got a Dragic jersey when he was playing for the Heat, cause they were cool looking.
Jokic isn't on social media
Market coverage ain't, Denver, no Denver really it is not the main reason. Actually, it's more about playing style. Jokic is a superb player, a monster. But the way he plays can be really boring. few threes, almost no dunks. So ppls aren't really inspired by Jokic when they buy jerseys."
Same reason he doesn't have a shoe. He's not marketable when you put him up next to Curry, Bron, Embiid, Gianni's, etc.
He actually does have shoes lol
I just saw them lmao 361 Degrees. Has some nice colorways too
Maxey and Dame are on the list because of a breakout season and a new team, respectively. A lot of the people that would buy Jokic jerseys probably already have them.
He simply isn’t as marketable. He’s an amazing ball player but he doesn’t have a personality that sticks out compared to the rest. Look at Embiid for example, he’s also an amazing player AND he has personality, many look at him like he’s a Villain and he embraces it with some of the comments he makes, his DX celebration that gets him fined 50k. Some players have the “IT” factor and some don’t.
I feel like people just don’t care about the Nuggets like that, w all due respect
Nuggets jerseys ugly
racism, and no thats not a stupid woke take
I swear this topic gets posted every 3 days.
League gonna push the MVP narrative anyway
* White, Eastern euro * Friggin' huge dude that no one can identify with * Plays almost exclusively below the rim * Doesn't play in a market like Miami or LA * Not a huge personality or social media guy * Not being pushed 24/7 by nike or other mega corps
Big dick too i hear
No actually...The Roman aesthetic is the way.
Why on earth would anybody want a Jokic jersey lol
>Why on earth would anybody want a Jokic jersey lol Because he is the best player in the league? And true basketball fans appreciate greatness
They already have Giannis jerseys the discussion is about Jokic
This ain't 2021 bro 🤣🤣
Glad we’re on the same page
Why on earth would anyone want the best player in the leagues jersey
Yes, we know why people get Giannis jerseys
Worry about the Pacers friend, so you dont get bounced early again
Don’t worry friend I can multitask
Cause Jokic jerseys are for real basketball heads. 20% of Jersey sales are probably frat boys
Looking at the list. Luka and Jokic are the only white players there. So they're foreign white player. And probably the market for jerseys are more African Americans that are more likely to buy jerseys from black players.
> And probably the market for jerseys are more African Americans lol this couldnt be more wrong
Yeah you're probably right. It could be like in hiphop where the majority of the consumer are white.
White people are and will always be the biggest group of consumers of everything and yeah NBA basketball is a black people's sport for white people's entertainment.
Looks like the Europeans are taking over
I mean yeah Wemby, Luka, Giannis, Sabonis, Gobert, Jokic are players who are going to be (or stay) relevant in the following years and that's good for the NBA's diversity.
Is this a worldwide stat? Abit of a tangent but here in England it's basically impossible to find nuggets shirts physically in shops. Just the Bulls, Lakers and Warriors everywhere if you go looking for basketball in sports shops. Which is especially frustrating here, as you'd think with Arsenal being owned by Kroenke there would have been more of a push by them for selling nuggets gear here. You can always order stuff online I know, but shirt sales numbers surely get boosted by being physically in stores.
To be in the top 10 of jersey sales you need to be popular by casual basketball fans. Casual fans don't understand or even care for his style of play and he doesn't really push his media appearance.
If ESPN led all their talk shows with him I have a feeling he'd be in the top 10
He is a bum
Unflashy game, small market, non-american etc.
Small Midwest/Rockies market Eastern European His play style doesn’t revolve around running or jumping fast He doesn’t look particularity fit or good looking Not that hard to understand
Doesn't fit into liberal rap culture
Denver isn't a big market and most Nuggets fans have his jersey already since he has been one of the best players for years and years. So only the new fans would be getting jerseys.