It's not surprising that the world look more and more like a dystopia, and thb I'm not surprised, I never understood how most of today's western nations could even be called democracies, if there's no imperative mandate it's just a disguised oligarchy
Repeat a lie often enough and it becomes the truth.
The reason it works, is because the masses are kept stupid like it has always been. The difference is that even with an Internet available to them, they still remain stupid. I don't think ancient leaders would have predicted that.
Regarding ancient leaders: maybe. People today take progress for granted, but they shouldn’t.
It wasn’t until the Late Middle Ages that people in England even “rediscovered” that Ancient Rome had ever existed (and built cities in England). That period in between? Not so fun for everybody. And our earliest histories show a wide and interconnected series of advanced Bronze Age civilizations (with trade between continents) that all disappeared. This was before any of the ancient civilizations we do study. No one knows what happened (other than “people from the sea attacked”).
So, it’s perfectly plausible to advance for 10, 100, or 1000 years before it all goes away and we start again. Well, before we were so capable at destruction… it might be permanent this time. Oof.
People from the sea?
I am reminded uncomfortably of the unexplored ocean depths, and that one UFO video where it entered the body of water... at speed...
Haha totally. But probably just nomadic raiders that weren’t known before that point; history is full of “less civilized” nomads appearing and completely crushing “more civilized” agrarian societies (like steppe horsemen repeatedly conquering Eastern Europe, settling there to become the new civilization, then the same thing happening to them).
Republicans say the exact same thing about democrats, I honestly see it on both sides. Hard core supporters on both sides are totally blinded by tribal bias. This "us VS them" shit has both sides believing their particular brand tyranny is best.
I’m very anti-trump and thought the whole storming the capitol thing was super fucking gross. That being said, storming the seat of power for your government isn’t really a 1984-ish thing. If anything, it would have been a good thing if the society in 1984 could have done that.
The insurrection wasn't really something out of 1984, but the GOP's constant attempts to rewrite the reality of it certainly is. You have a situation where you have TONS of video and photographic evidence about how violent it was, but the GOP keeps trying to get people to ignore what their eyes see and go along with this "peaceful group of tourists" lie.
I'm more than ready to call bullshit on anyone, especially people I vote for. But there's corruption and then there's outright voter suppression and fucking sedition. So yeah, I'd say one is objectively worse and more dangerous, even if the other is a polished turd.
You should remove yourself from the shitshow that is American politics to read that book. The themes are more important than any party and both American sides have done some seriously orwelian shit
Peace is a lie. There is only Passion.
Through Passion I gain Strength.
Through Strength I gain Power.
Through Power I gain Victory.
Through Victory my chains are Broken.
The Force shall free me
[Get a job. Go to work. Get married. Have children. Follow Fashion. Act normal. Walk on pavement. Watch TV. Obey the law. Save for your old age. Now repeat after me: 'I am free'](https://www.flickr.com/photos/mysticpolitics/6309809350)
Still better than the previous situation in Ye Olden Days: Survive Birth. Work as a Child. Avoid Sickness from Falling Poop. Find Food. Don’t Get Eaten by Bears. Obey the King. Hope you Grow Old. Die in some Random Royals’ War. Wish you Were Free.
You say that, and yet [medieval serfs had more leisure time than modern Americans](https://allthatsinteresting.com/medieval-peasants-vacation-more). I think your overall point is right, but the truth is that it's more complex than just "this time period is better than that one" and we should really think critically about nuance, rather than toss out arguments like "at least you weren't born in this time period."
Fun posts on Reddit ruined by facts and logic lol. I’m definitely not accounting for all the nuance in the olden days. But hands down in the USA today, our standard of living even for the poor blows most all of history out of the water. So I am grateful on this day of independence and getting out of under the thumb of distant kings!
PS that article is verrry misleading. Maybe they weren’t tilling the fields 24/7 but a farming life is far from easy. Every spare moment would be spent doing something else for survival like preserving foods, making and repairing clothes, tending to equipment, building fortifications against the elements, etc. So when they did get a chance to party, they partied hard.
Everytime I see a comment like this I cant help but laugh. You people are deluded if you think you'd survive just one week without modern sanitation, laws and medicine.
Yes. Think about how long we didn’t have antibiotics and a cut or scrape could be deadly. Think of all the cavities that rotted away in sore teeth or the broken bones that never quite healed right.
Lol that was the most unprovoked religion bash I have ever seen
Edit: I see a lot of people agree with me but also sarcastic comments.
I fail to understand how one can support respect for people of all races, genders and believes but think bashing religion is suddenly ok.
You don’t get to chose who deserves tolerance and who doesn’t.
Yeah, a lot of bad shit has been done in his name, but there has been an overwhelming amount of positive done as well.
To which side the balance tilts, only time will tell
Eh, so far, it's waaaaaaaaaaaaaaay leaning to one side...I think it will take quite a few centuries of good deeds to erase the sins of the past (might as well keep on the religious angle), and so far, I'm not seeing enough good deeds to so much as make a dent, much less balance the scales.
Somewhat, it’s def a plus side to spending money on advertising big events. People see ad spots that we know are expensive and we think “wow they must be doing well, I guess they’re gonna be a household name” that small thought usually ends up being the deciding factor in the grocery store when choosing between brands because one you recognize more
Well yeah, they gotta keep that advertising train going because people will forget unless you keep reminding them. But if you remember pets.com, you know the power of big ad spots for growing companies.
Based on the visible moire it looks like the “real” in-stadium ads are the ones in the upper left. The replacement ads on the other screens appear cleaner because they are added downstream of the source camera sensor.
Yes the upper left are the ones the stadium viewers would see. It’s an effect called aliasing. It happens when a video camera shoots a projected image because the frame rates are different.
You're right. There are IR LEDs between the usual red, green and blue LEDs. People in the stadium see the visible LEDs and a clean feed can be sent to broadcasters who want that, but a sensor on the camera (usually just camera one on the stadium gantry) can pick up the IR and computers can overlay generated advertising to different regions.
At baseball games the branding in the stadium are all slightly smaller, the space made up by a dark green border that is uniform down both baselines. The ads are still there, but I imagine the border is enough to key in the broadcast advertisers for other markets over them.
Different traditional branding, but slightly smaller with a dark green border around the ad space. The border is enough to key in the television/stream ads I gather.
Guy who invented the vanishing spray got fucked over by fifa. they agreed a deal then just stole his idea and started making there own., think hes now broke and still fighting in court trying to get paid.
That's tough. Whoever may read this and has an idea they want to present or sell -- make sure you have the correct paper work! In this life, if someone can screw you over and/or doesn't have to pay you, they will
The NHL started doing the same during covid. They projected ads against the glass and used it for additional digital ad space. Wild world we're living in.
There used to be issues with advertising liquor in games that were broadcast in Muslim countries. With this technology, they can change the beer ad to something else and keep everybody happy. This is one example.
It’s quite common and has been for a few years now, but I guess unless you have the comparative footage from other nations the vast majority would never know.
For anyone (like me until ten seconds ago) that doesn't know what the Mandela effect is...
The Mandela effect occurs when a large group of people believe that their distorted memories are, in fact, accurate recollections. They can clearly remember events that happened differently or events that never occurred at all.
Edit : changed person to large group of people
Apart from people with excellent or photographic memories, the average person's memories are only ~50% accurate.
The Mandela effect occurs when almost everyone shares a common inaccuracy. It's almost always how a popular thing was spelled slightly strangely so people misremember it, like the Berenstain Bears or Looney Tunes.
They will overlay the adverts they desire. In F1 one world broadcast is used and in countries where gambling sponsors are allowed these are cgi shown so they aren’t visible in countries where they aren’t.
Is it not just a green screen? I mean it’s not that hard they just track the wall and color and drop in whatever they want.
Ps: I’m just talking it might be totally different idk
To me it looks like the shutter speed matches, but the LED pattern of the screen creates a moire effect with the CMOS pattern of the camera.
EDIT: clarity
Basically a computer maps out the arena, tracks the movement of the camera, and locks the ads into position within the camera signal so the camera can move freely, only showing the ads when the predetermined area is in view of the camera. The camera signal feeds into the computer, which then feeds the signal out to the production truck.
My guess its basically an image detection software based on colors. It associates "patches" of colors with players (aka, not the ad) and omits it from display when it detects it. Colors can be interpreted as numbers when observed, so basically its just doing a bunch of math to see if these numbers match other numbers. And if not, do not display on those set of "numbers"
Edit: im off. thats indeed an approach, but from what I can see, the screen has hidden "markers" the camera can detect. And if the markers are covered up, the camera knows not to display there. So similar premise, just calculated more effectively.
I work in broadcast and we do sports registration. Your guess is quite accurate only it’s the other way around. Image detection filters the green base color from the adds which will them function as a green screen any advertising or image can be projected on top of it. This is new technology not all soccer tournaments or leagues have it.
Top left image is what’s shown locally is my guess. The flickering is likely a blanking signal and a tracking signal. We don’t see it because our eyes aren’t fast enough, but to the computer(s) that puts in the local ads sees several markers that show it where the corners are or the middle, or a bunch of marks along the length of the sign so it knows exactly where to put the graphics.
There's some really neat tricks (computer vision) you can play on an image (e.g a frame of video) if you know another image exists somewhere in it (e.g the ads you know are playing in the stadium). That's one possible way they're doing it.
This first picture top left is likely the original LED with the content you would see if you were present as spectator.
There are several technologies developed over the past few years to change the content for TV viewers.
One that I know of, is using infrared LEDs intermixed the RGB LEDs of the board. They are invisible to us but the cameras would pick up their light. The infrared image would then be used as a matte (like greenscreen) and the desired content is superimposed onto the live feed for different markets.
This is indeed correct. Usually only camera 1 and 2 (main gantry camera and close up gantry camera) have the required lenses and kit, when you see replays etc.. you will see the original ad regardless of territory
As u/WJones007 said, the ads are an overlay put on top of the physical banners through CGI.
Of course green screens would be the easier solution, but that would leave the crowds, who are actually at the race, unable to watch the ads.
How it actually works though? I’m guessing that each camera position (cameras whose angles are actually shown on TV) is fixed, and that their movements may be too, and so the placement of the ads on the screen has been mapped, so that the overlays can simply be animated. If the cameras don’t have only one possible movement, then I’m guessing that they use a programme to recognise certain structural points around the camera’s fixed position to make a map of where to place the overlays. Like facial recognition but for structures.
Edit: a user suggested that they most likely show different images at different frequencies at the same time on the actual boards, having the cameras able to distinguish while the rest of the image is not suffering from this. This would be more cost-effective than a live CGI-implementation.
In TV it is not the camera operator that adjusts the shutter angle (which in digital video is shutter speed), it is the person who operates the OCP. A camera operator in broadcast will only frame and focus.
The technology to track the screens and replace the images without distorting the game and to do that live is pretty darn impressive. I'm the kind of nerd who's more interested in the advert replacement software than the game itself.
They have been doing this pretty seamlessly for years. There is a video from like 10 years ago where they fucked it up and overlaid the ad onto the keepers kit because it was grey and confused the censors.
I've been to many Premier League matches since the electronic advertising boards started popping up around 15 years ago, never crossed my mind that people watching on the TV would be seeing a different advert to me.
Now it has been pointed out to me it is blindingly obvious.
Isn't it? At the match you often see 'renew your season ticket by xxx' or very spectator specific ads (£20 off home shirts!!) But you never see those on tv, and I've only just realised.
To explain just one way of how they can do this:
The camera is mounted on a "virtual head" which reads the positioning and alignment data. The lens of that camera is calibrated with the camera body and sensor, along with the software, so that the virtual software can be adjusted for any variance for offset off "zero" when the camera was mounted.
Think of a virtual 3D box, and they just tell the computer where to put everything relative to the camera.
Data is fed from the camera, to a computer running the virtual software. After the calibration the virtual operator will load in the graphics they have been given, created to whatever specifications. They then use various keys to mask out what they want and don't want the virtual graphics to appear on.
This same technology is not only used to make virtual billboards, but distance lines (e.g. horse racing), stat overlays, on-ground logos and images...up to and including whole studios.
Have a look at companies like Broadcast Virtual, Statcast3D, and Zero Density for more examples. Even MLB Advanced Media do some amazing stuff.
As others have pointed out, the top left is what people in the stadium see, this is not green-screen, just a key overlay. You can tell this by the shutter speed between the camera and the signage being different.
EDIT: Specified that this is only one method of making these graphics, there are other ways as well like IR as suggested in other comments.
How does it not glitch ever ? There could be so many problems like players standing in between, or birds flying through, or people at the boundary. How does the system account for all that ?
They can glitch often if the operators don't do the set up correctly. On large jobs such as this you have up to 5 people (usually 2/3) just for these virtuals. Again, with these larger jobs, it's not unheard of having the camera feeds to two machines (or more) in-case one crashes.
Often they can call the glitch quickly before a camera switch and keep it off the air. Other times it does, and they will quickly fix it by re-masking or so. 99% of the time it's fixed before it hits live production feed.
Most errors are fleshed out during the calibration stages. If the camera body is moving compared to the head mount, then all the graphics move with it, for example.
*****************
Second part of your question, this wouldn't just solely be a colour key, as the players moving would cause issues with the range of uniforms and skin tones.
One way to fix this, is even before the players are on the pitch, the distance the signage is compared to the camera, the field and players is known, visible and static. The operators will place the virtual signage hours before the match during rig, specifying the distance from the camera.
You are upvoting the technology able to overlay this on a real billboard in a live broadcast. That it is used just for ad targeting is just a sad reality of our profit orientated world.
There are ads there in real life, but I can’t see why they ‘couldn’t’ cover them with just flat colour if they wanted… they just never would, because, money.
Life is just an illusion. Edit: and marketing.
Obey Consume Marry and reproduce Submit Watch TV Conform Sleep
OBEY
War is peace Slavery is freedom Ignorance is strengh Obey Big brother is watching
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It's not surprising that the world look more and more like a dystopia, and thb I'm not surprised, I never understood how most of today's western nations could even be called democracies, if there's no imperative mandate it's just a disguised oligarchy
Repeat a lie often enough and it becomes the truth. The reason it works, is because the masses are kept stupid like it has always been. The difference is that even with an Internet available to them, they still remain stupid. I don't think ancient leaders would have predicted that.
Four legs good, two legs better
Regarding ancient leaders: maybe. People today take progress for granted, but they shouldn’t. It wasn’t until the Late Middle Ages that people in England even “rediscovered” that Ancient Rome had ever existed (and built cities in England). That period in between? Not so fun for everybody. And our earliest histories show a wide and interconnected series of advanced Bronze Age civilizations (with trade between continents) that all disappeared. This was before any of the ancient civilizations we do study. No one knows what happened (other than “people from the sea attacked”). So, it’s perfectly plausible to advance for 10, 100, or 1000 years before it all goes away and we start again. Well, before we were so capable at destruction… it might be permanent this time. Oof.
People from the sea? I am reminded uncomfortably of the unexplored ocean depths, and that one UFO video where it entered the body of water... at speed...
Haha totally. But probably just nomadic raiders that weren’t known before that point; history is full of “less civilized” nomads appearing and completely crushing “more civilized” agrarian societies (like steppe horsemen repeatedly conquering Eastern Europe, settling there to become the new civilization, then the same thing happening to them).
Republicans say the exact same thing about democrats, I honestly see it on both sides. Hard core supporters on both sides are totally blinded by tribal bias. This "us VS them" shit has both sides believing their particular brand tyranny is best.
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Humanity is bad…. Prove me wrong
I’m very anti-trump and thought the whole storming the capitol thing was super fucking gross. That being said, storming the seat of power for your government isn’t really a 1984-ish thing. If anything, it would have been a good thing if the society in 1984 could have done that.
The insurrection wasn't really something out of 1984, but the GOP's constant attempts to rewrite the reality of it certainly is. You have a situation where you have TONS of video and photographic evidence about how violent it was, but the GOP keeps trying to get people to ignore what their eyes see and go along with this "peaceful group of tourists" lie.
I'm more than ready to call bullshit on anyone, especially people I vote for. But there's corruption and then there's outright voter suppression and fucking sedition. So yeah, I'd say one is objectively worse and more dangerous, even if the other is a polished turd.
You should remove yourself from the shitshow that is American politics to read that book. The themes are more important than any party and both American sides have done some seriously orwelian shit
If you only say it about one side you’re just put blinders on to you own. Neither party is that different.
2 sides of the same coin
I like to call it two cheeks on the same ass, because they're both full of shit.
Peace is a lie. There is only Passion. Through Passion I gain Strength. Through Strength I gain Power. Through Power I gain Victory. Through Victory my chains are Broken. The Force shall free me
[Get a job. Go to work. Get married. Have children. Follow Fashion. Act normal. Walk on pavement. Watch TV. Obey the law. Save for your old age. Now repeat after me: 'I am free'](https://www.flickr.com/photos/mysticpolitics/6309809350)
Still better than the previous situation in Ye Olden Days: Survive Birth. Work as a Child. Avoid Sickness from Falling Poop. Find Food. Don’t Get Eaten by Bears. Obey the King. Hope you Grow Old. Die in some Random Royals’ War. Wish you Were Free.
We still do most of those, just cleaner.
Cleaner is better
Cleanliness is godliness
True dat. Tbh I'm so glad we're at the point in history where we have cleaner bears to avoid tbh
Cleaner is better
You say that, and yet [medieval serfs had more leisure time than modern Americans](https://allthatsinteresting.com/medieval-peasants-vacation-more). I think your overall point is right, but the truth is that it's more complex than just "this time period is better than that one" and we should really think critically about nuance, rather than toss out arguments like "at least you weren't born in this time period."
Fun posts on Reddit ruined by facts and logic lol. I’m definitely not accounting for all the nuance in the olden days. But hands down in the USA today, our standard of living even for the poor blows most all of history out of the water. So I am grateful on this day of independence and getting out of under the thumb of distant kings!
You shouldn’t measure yourself against the past but against other nations today.. and there it’s not looking so great.
PS that article is verrry misleading. Maybe they weren’t tilling the fields 24/7 but a farming life is far from easy. Every spare moment would be spent doing something else for survival like preserving foods, making and repairing clothes, tending to equipment, building fortifications against the elements, etc. So when they did get a chance to party, they partied hard.
Everytime I see a comment like this I cant help but laugh. You people are deluded if you think you'd survive just one week without modern sanitation, laws and medicine.
Yes. Think about how long we didn’t have antibiotics and a cut or scrape could be deadly. Think of all the cavities that rotted away in sore teeth or the broken bones that never quite healed right.
/r/im14andthisisdeep
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Irvine Welsh, Trainspotting, great quote.
You forgot masturbate and cry :(
I never forget that.
I have come here to chew bubble gum and kick ass...
And I’m all out of bubble gum.
Eat hot chip
twerk
Happy Cake Day!
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Lol that was the most unprovoked religion bash I have ever seen Edit: I see a lot of people agree with me but also sarcastic comments. I fail to understand how one can support respect for people of all races, genders and believes but think bashing religion is suddenly ok. You don’t get to chose who deserves tolerance and who doesn’t.
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Yeah, a lot of bad shit has been done in his name, but there has been an overwhelming amount of positive done as well. To which side the balance tilts, only time will tell
Eh, so far, it's waaaaaaaaaaaaaaay leaning to one side...I think it will take quite a few centuries of good deeds to erase the sins of the past (might as well keep on the religious angle), and so far, I'm not seeing enough good deeds to so much as make a dent, much less balance the scales.
Dude...it's a blowout. And it looks like most people are leaving the stadium.
The good is done by people, not by gods and jesus
This is peak reddit
Meaning that in the world, there is a channel where you don't get annoyed by TikTok ads while you support your favorite team.
This the plot of the truman show lol
I hate advertising, and I am sad that it is likely going to be the only lasting remnant of our “culture” for the last century
Oooh I never knew this
Me neither.. Now when I think about, it makes sense. Really cool to see it like this. 10/10
It's cool. They can sell the tv rights for the games in other countries and also the ads customizable for that country companies
And it makes the company seem bigger than it is
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Somewhat, it’s def a plus side to spending money on advertising big events. People see ad spots that we know are expensive and we think “wow they must be doing well, I guess they’re gonna be a household name” that small thought usually ends up being the deciding factor in the grocery store when choosing between brands because one you recognize more
“Wow Coca Cola and Nike must be doing well, I guess they’re gonna be a household name”
Well yeah, they gotta keep that advertising train going because people will forget unless you keep reminding them. But if you remember pets.com, you know the power of big ad spots for growing companies.
But what do the people in the stadium see?
football
Makes sense
Based on the visible moire it looks like the “real” in-stadium ads are the ones in the upper left. The replacement ads on the other screens appear cleaner because they are added downstream of the source camera sensor.
Yes the upper left are the ones the stadium viewers would see. It’s an effect called aliasing. It happens when a video camera shoots a projected image because the frame rates are different.
You're right. There are IR LEDs between the usual red, green and blue LEDs. People in the stadium see the visible LEDs and a clean feed can be sent to broadcasters who want that, but a sensor on the camera (usually just camera one on the stadium gantry) can pick up the IR and computers can overlay generated advertising to different regions.
This comment was probably made with sync. You can't see it now, reddit got greedy.
A green screen
grass is already green
Imagine. Full field ads for tv viewers
Don’t give them ideas.
At baseball games the branding in the stadium are all slightly smaller, the space made up by a dark green border that is uniform down both baselines. The ads are still there, but I imagine the border is enough to key in the broadcast advertisers for other markets over them.
Different traditional branding, but slightly smaller with a dark green border around the ad space. The border is enough to key in the television/stream ads I gather.
Whoever made these digital advertising banners and the free kick foam must be getting a ton of cash
Guy who invented the vanishing spray got fucked over by fifa. they agreed a deal then just stole his idea and started making there own., think hes now broke and still fighting in court trying to get paid.
Meanwhile the guy that invented the magic healing spray, rich af.
Hahha what about that dude who invented those magic wrist bands, [power bands?] forgot the name.... People have made so much money off of bs
That's tough. Whoever may read this and has an idea they want to present or sell -- make sure you have the correct paper work! In this life, if someone can screw you over and/or doesn't have to pay you, they will
I had the idea for this about 2 weeks ago and thought I was a genius, looks like someone got there first
The NHL started doing the same during covid. They projected ads against the glass and used it for additional digital ad space. Wild world we're living in.
They’ve been adding ads on the glass behind the goalie for like a decade now. Same tech that gives us the yellow line in football
Same 😲
Based on the aliasing I’d assume the top left is actually what’s happening in the arena, crazy to think they can just overlay it that easily though
It’s not actually aliasing it’s moire caused by the grid of pixels and the distortion of the camera lens. For sure that’s the real one though.
Same, and I'm a bit surprised because on french TV during the Euro we had some chinese ads displayed
Yeah, that's why I don't think they did this during the Euros.
Don't think the Euro used this. I did some of the signage and never heard anything about digital overlay on it.
There used to be issues with advertising liquor in games that were broadcast in Muslim countries. With this technology, they can change the beer ad to something else and keep everybody happy. This is one example.
It’s quite common and has been for a few years now, but I guess unless you have the comparative footage from other nations the vast majority would never know.
Mandela effect live.
OMG LOL and at the same time you might be on to something
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For anyone (like me until ten seconds ago) that doesn't know what the Mandela effect is... The Mandela effect occurs when a large group of people believe that their distorted memories are, in fact, accurate recollections. They can clearly remember events that happened differently or events that never occurred at all. Edit : changed person to large group of people
Mandela effect is specifically when a large number of people share the same false memory/have been convinced they do.
I took the first definition I saw on Google but this looks correct also.
It's called the Mandela effect because many people (at the time) thought that Nelson Mandela died in prison in the 1980s when he actually died in 2013
Berenstein Bears or Berenstain Bears
Did/does the Fruit of the Loom logo include a cornucopia?
Does the Monopoly Man wear a monocle?
does Stanley have a moustache?
Y’all remember that one movie where sinbad was a genie?
Yeah, Shazaam right ( ͡° ͜ʖ ͡°)
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Thing is, I distinctly remember the Mandela Effect having the *other* meaning.
Alternatively, it is when CERN merged alternate timelines. /s, or am I?
Apart from people with excellent or photographic memories, the average person's memories are only ~50% accurate. The Mandela effect occurs when almost everyone shares a common inaccuracy. It's almost always how a popular thing was spelled slightly strangely so people misremember it, like the Berenstain Bears or Looney Tunes.
Why would you try to slap an arbitrary percentage on memory accuracy? How would you even quantify that in such a matter of fact way?
I think that’s Christian Kabasele, actually.
I don’t think you understand what the mandela effect is…
How’s that possible?
They will overlay the adverts they desire. In F1 one world broadcast is used and in countries where gambling sponsors are allowed these are cgi shown so they aren’t visible in countries where they aren’t.
But.. how
It’s hard to explain. There’s a video by NFL on how they overlay the target graphics which is the same method. https://youtu.be/1Oqm6eO6deU
Is it not just a green screen? I mean it’s not that hard they just track the wall and color and drop in whatever they want. Ps: I’m just talking it might be totally different idk
No, because in the stadium the audience has to see something as well
What do you see if you are physically there?
A different ad.
... to the guy sitting next to you. Welcome to the Matrix, Neo.
More Minority Report.
Seems like they will see the top left ad, that's the only one flickering. This happens if you film a screen.
*This happens if you film a screen and your camera's shutter speed doesn't match the screen's refresh rate.
To me it looks like the shutter speed matches, but the LED pattern of the screen creates a moire effect with the CMOS pattern of the camera. EDIT: clarity
The top left is the original
Could be blank. But I've been to soccer games, normally I see Coca Cola or whatever. I thought that was shown world wide
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That's actually not always true, in MLB games, the ad behind home plate is just a green screen IRL
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great reference material, thanks for the contribution.
Basically a computer maps out the arena, tracks the movement of the camera, and locks the ads into position within the camera signal so the camera can move freely, only showing the ads when the predetermined area is in view of the camera. The camera signal feeds into the computer, which then feeds the signal out to the production truck.
Yeah but how the hell do they get the ads to appear BEHIND the players??
My guess its basically an image detection software based on colors. It associates "patches" of colors with players (aka, not the ad) and omits it from display when it detects it. Colors can be interpreted as numbers when observed, so basically its just doing a bunch of math to see if these numbers match other numbers. And if not, do not display on those set of "numbers" Edit: im off. thats indeed an approach, but from what I can see, the screen has hidden "markers" the camera can detect. And if the markers are covered up, the camera knows not to display there. So similar premise, just calculated more effectively.
I work in broadcast and we do sports registration. Your guess is quite accurate only it’s the other way around. Image detection filters the green base color from the adds which will them function as a green screen any advertising or image can be projected on top of it. This is new technology not all soccer tournaments or leagues have it.
A lot of hard work.
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Thanks man, always wondered about that
Top left image is what’s shown locally is my guess. The flickering is likely a blanking signal and a tracking signal. We don’t see it because our eyes aren’t fast enough, but to the computer(s) that puts in the local ads sees several markers that show it where the corners are or the middle, or a bunch of marks along the length of the sign so it knows exactly where to put the graphics.
There's some really neat tricks (computer vision) you can play on an image (e.g a frame of video) if you know another image exists somewhere in it (e.g the ads you know are playing in the stadium). That's one possible way they're doing it.
Sure ok. but try answering the question.
This first picture top left is likely the original LED with the content you would see if you were present as spectator. There are several technologies developed over the past few years to change the content for TV viewers. One that I know of, is using infrared LEDs intermixed the RGB LEDs of the board. They are invisible to us but the cameras would pick up their light. The infrared image would then be used as a matte (like greenscreen) and the desired content is superimposed onto the live feed for different markets.
This is indeed correct. Usually only camera 1 and 2 (main gantry camera and close up gantry camera) have the required lenses and kit, when you see replays etc.. you will see the original ad regardless of territory
Very cool technology. Supponor are the market leaders in this stuff as far as I know, and it uses IR somewhere in the equation.
As u/WJones007 said, the ads are an overlay put on top of the physical banners through CGI. Of course green screens would be the easier solution, but that would leave the crowds, who are actually at the race, unable to watch the ads. How it actually works though? I’m guessing that each camera position (cameras whose angles are actually shown on TV) is fixed, and that their movements may be too, and so the placement of the ads on the screen has been mapped, so that the overlays can simply be animated. If the cameras don’t have only one possible movement, then I’m guessing that they use a programme to recognise certain structural points around the camera’s fixed position to make a map of where to place the overlays. Like facial recognition but for structures. Edit: a user suggested that they most likely show different images at different frequencies at the same time on the actual boards, having the cameras able to distinguish while the rest of the image is not suffering from this. This would be more cost-effective than a live CGI-implementation.
>but that would leave the crowds, who are actually at the race, unable to watch the ads And we cannot have people not seeing ads
lord forbid
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The first one is the original isn't it? cuz it's not in sync with the camera so it flickers
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In TV it is not the camera operator that adjusts the shutter angle (which in digital video is shutter speed), it is the person who operates the OCP. A camera operator in broadcast will only frame and focus.
It is just the Moiré effect we see here, no mismatch of any frequency...
The top right is definetly fake, you can see the ad overlaying the player for 0.5 seconds
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Sorry by fake I meant augmented/overlayed/altered. Not an native English speaker😅
HOLY SHIT did you guys see how much we’re being fucking MANIPULATED by marketing groups and ad agencies? This is SO NEXT FUCKING LEVEL!!
Thank you! I had to do way too far down to see someome else going "How tf is this jext fucking level?"
The technology to track the screens and replace the images without distorting the game and to do that live is pretty darn impressive. I'm the kind of nerd who's more interested in the advert replacement software than the game itself.
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it's about the technology, not the ads
Get a load of this guy, thinking anyone cares to hear how much he hates advertising and marketing. Bet you think it makes you look smart or special
If people think these ads are next level just wait until they get a look at what can be done on social media.
Mind blown!! I remember them trying this a few years back, but it looked so terrible the picture looked photoshopped. These are another level though!
They have been doing this pretty seamlessly for years. There is a video from like 10 years ago where they fucked it up and overlaid the ad onto the keepers kit because it was grey and confused the censors.
Broadcasters have been doing this for at least a decade.
And we just found out about it
I've been to many Premier League matches since the electronic advertising boards started popping up around 15 years ago, never crossed my mind that people watching on the TV would be seeing a different advert to me. Now it has been pointed out to me it is blindingly obvious.
Isn't it? At the match you often see 'renew your season ticket by xxx' or very spectator specific ads (£20 off home shirts!!) But you never see those on tv, and I've only just realised.
f*ck /u/spez
To explain just one way of how they can do this: The camera is mounted on a "virtual head" which reads the positioning and alignment data. The lens of that camera is calibrated with the camera body and sensor, along with the software, so that the virtual software can be adjusted for any variance for offset off "zero" when the camera was mounted. Think of a virtual 3D box, and they just tell the computer where to put everything relative to the camera. Data is fed from the camera, to a computer running the virtual software. After the calibration the virtual operator will load in the graphics they have been given, created to whatever specifications. They then use various keys to mask out what they want and don't want the virtual graphics to appear on. This same technology is not only used to make virtual billboards, but distance lines (e.g. horse racing), stat overlays, on-ground logos and images...up to and including whole studios. Have a look at companies like Broadcast Virtual, Statcast3D, and Zero Density for more examples. Even MLB Advanced Media do some amazing stuff. As others have pointed out, the top left is what people in the stadium see, this is not green-screen, just a key overlay. You can tell this by the shutter speed between the camera and the signage being different. EDIT: Specified that this is only one method of making these graphics, there are other ways as well like IR as suggested in other comments.
How does it not glitch ever ? There could be so many problems like players standing in between, or birds flying through, or people at the boundary. How does the system account for all that ?
They can glitch often if the operators don't do the set up correctly. On large jobs such as this you have up to 5 people (usually 2/3) just for these virtuals. Again, with these larger jobs, it's not unheard of having the camera feeds to two machines (or more) in-case one crashes. Often they can call the glitch quickly before a camera switch and keep it off the air. Other times it does, and they will quickly fix it by re-masking or so. 99% of the time it's fixed before it hits live production feed. Most errors are fleshed out during the calibration stages. If the camera body is moving compared to the head mount, then all the graphics move with it, for example. ***************** Second part of your question, this wouldn't just solely be a colour key, as the players moving would cause issues with the range of uniforms and skin tones. One way to fix this, is even before the players are on the pitch, the distance the signage is compared to the camera, the field and players is known, visible and static. The operators will place the virtual signage hours before the match during rig, specifying the distance from the camera.
Is this relatively new? I've watched football since I was a kid and I never knew this.
Been doing it for like 10 years maybe?
I don't know if anybody else noticed, but during the NBA playoffs, they CGI some logos on the court that changed periodically.
There was one game where the Kia logo on the court screwed up and started bouncing around.
In the Utah v LA game? I remember that it would occasionally just disappear for a moment, then re appear from a different camera angle
We are upvoting ads now?
You are upvoting the technology able to overlay this on a real billboard in a live broadcast. That it is used just for ad targeting is just a sad reality of our profit orientated world.
They live!!!
[Buy ! ](https://gfycat.com/bravemisguidedhorseshoebat)
`CONSUME`
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How much do I have to pay to get a feed with no ads?
There are ads there in real life, but I can’t see why they ‘couldn’t’ cover them with just flat colour if they wanted… they just never would, because, money.
And yet they still show gazprom on Ukrainian channels like it is no big deal
Honestly the list of main sponsors for the Euros is basically a list of companies you really shouldn't be trusting anyways.
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I dont like that actually. I think thats a bad thing
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Because the technolgy to do this so seamlessly is very impressive.
This is disturbing.
u/savevideo