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BitterFishing5656

Why not iAI ?


Awkwardm4n

Old macdonald had a iPhone, iAIao


bitemark01

Should've went with iA


thefirsteye

They stopped doing ‘i’ a while ago. - Apple Watch - Apple AirPods - Apple HomePod - Apple Vision


Braverino

So AppleAI then, with a dedicated button on all their keyboard devices


PeaceDuck

Ffs I’ve just realised we’re getting an ai button on the keyboard as standard from now on


Nosiege

Why does that matter? Its not like it's going to be in the middle of the letters.


BoredGuy_v2

How useful is that going to be anyway? It's just a marketing gimmick with no real use case


tipsyhitman

Just another button that will alt+tab me out of games.


Naghagok_ang_Lubot

The spirit of the windows key lives on. Thousands of games, millions of MMR/Ladder points ruined


non3type

I mean we already had a Siri button for a short bit with the Touch Bar.


iduddits2

MS is doing it too.. ugh


Pitforsofts

Aye aye aye


mr_blanket

Morphin Time!


Sellos_Maleth

Google IAI It’s not that Apple can’t compete with the name but it’s bound for trouble


StoneyMalon3y

“Insert pirate giph here”


BoredGuy_v2

They like to keep things simple. And fascinating. "Apple Intelligence" sounds more useful then generic buzz words "AI" ( AI AI AI AI ....)


EncroachingVoidian

iAI, captain!


DiaDeLosMuebles

The “i” stands for internet. When they were marketing things that pulled content from the internet. Doesn’t really make sense for things like AI


MaximaFuryRigor

Yeah because the 2001 iPod totally had an internet connection...


YourBesterHalf

That’s not quite true. It stands for lots of things according to its namer including “internet”, “individual”, and “innovative”. For the iPod specifically it also mean “independent” for a convoluted reason related to a tenuous reference to *2001: A Space Odyssey*


crocodial

I prefer PowerAI


GhostlyGrove

Inb4 apple tries to copyright the word ai


ubiquitous_raven

Technically not possible in trademark law, but Apple has gone against the literal fruit before - https://www.wired.com/story/apple-vs-apples-trademark-battle/


HighInChurch

I'd guarantee they already have.


Uncanny--

> As far as what kind of features to expect, we could see Siri able to control apps more directly. Siri could even summarize an article, edit a photo in a requested way or delete an email, which sounds like quite a time-saver. You'll be able to use the AI to summarize meeting notes, text messages and emails. It'll even be able to create fully fleshed-out responses to emails and text messages, which is a lot more than the canned answers currently available in iMessage. Sounds underwhelming tbh


_Monkeyspit_

Could Siri shuffle my fucking music and bring up the artists and songs correctly like she could back in 2016?  Cause she aint done shit for me in years.


Colofarnia

Yeah too bad they couldn't just make SIRI work properly. They really fucked over the users when it comes to Apple Music and SIRI.


Expensive_Finger_973

So kind of like most AI products in general that have been released so far.


nodoubt63

I have never once wished my phone could, or would, do that.


GumdropGlimmer

Pshhh Siri can’t even text in a different language or find an artist in Apple Music that’s international.


Tumblrrito

Apple was AI before AI came to be. They are Apple Inc after all.


SCP-197

That joke was orchestrated beautifully.


iamnosuperman123

That won't catch on.


BeautifulType

It will catch on.


Condition_0ne

I would have expected them to go with iQ.


ReasonablyBadass

Not Apple of Knowledge?


Grumblepugs2000

Of course Apple has to come up with a fancy marketing name for everything 


tacticalcraptical

I'd say this falls more in the realm of corny than fancy.


papparmane

I very much disagree. AI is all over the news these days for the (possible) problems that people see coming. Jobs are threatened. Artists are getting their work stolen. To Joe Schmoe, AI is powerful but scary. Apple does not want to tell its users it's using AI: it would mean it has done all the bad things that others are doing. Apple Intelligence is a step *after* AI: it is controlled, filtered AI, not just AI.


dsbllr

Exactly. Too much baggage tied to the word AI


tacticalcraptical

I think myself and the poster above where just referring to Apple's name for their AI specifically. I'm not commenting on the entirety of AI as a concept or the politics being corny.


blyan

“I can’t believe Apple is doing something that every company on the planet does” r/technology in a nutshell


drawkbox

With "Apple Intelligence (AI)" You just know every other marketing group is over here saying "we can do that?" *Microsoft over there calling it Copilot holding their dicks*


quantic56d

It’s somewhat clever. They are able to brand their own version of AI that relates it back to the company. The other AI names have to do with the training methods of the AI which is interesting but to consumers somewhat meaningless.


Lostmavicaccount

Thank fuck. I was thinking they’d call it Samsung or android intelligence. NOW I can sleep!


dodoindex

why not iRobot


TentWarmer

As long as it actually stays opt in, and not just a windows dressing button.


jm0127

Meh, I prefer Honeycrisp.


AnUnknownReader

So : *Artificial Intelligence = AI = Apple Intelligence*, then, logically : *Artificial Intelligence = Apple Intelligence*, right ?


PaddleMonkey

Google can pivot to Android Intelligence just as easily.


skiereader

I guess iI had too many pirate connotations for them


MrMichaelJames

It better be all on device processing or there might be a lot of corporate customers that will demand ways to control it and turn it completely off.


redmongrel

Apple intelligence, like a mouse you can’t use while charging it.


_Connor

Only Redditors complain about a mouse that has a two month battery life and gets 8 hours of use out of a 2 minute charge


PeaceDuck

Just revealing they complain about something whilst having 0 experience using it


Seven-Scars

its not that hard to just charge overnight? the battery life is crazy on it to the point i don’t even remember the last time i had to charge it


cookinggun

We’ve had one for years on an iMac four people use regularly. It’s been an ‘inconvenience’ maybe three times for about 3 minutes, and it still works like new with two teenagers hammering it around. It’s a silly complaint. Also a silly design, but still.


drawkbox

Apple did this for the people. "Sorry boss, can't work for a bit while I charge my mouse" It is another "compiling..." or "I gotta take a shit" to get the boss off your case.


Pen-Pen-De-Sarapen

And the fanboys and fangirls will now be called Apple Idiots.


shwilliams4

Up vote because that’s funny


rapax

Because the first thing you think of when thinking "intelligent" is a piece of fruit, right.


Lanister671

It better be perfect then or this could go very wrong for them.


Senior-Background141

Good, people would be happy to buy an artificial apple intelligence phone from Apple with internet, individual, instruct, inform and inspire (look it up its real hahah) operating system with artificial intelligence apple intelligence features.


MindlessAdInfinitum

>As far as what kind of features to expect, we could see Siri able to control apps more directly. This feels huge, imagine Siri being able to voice-control existing apps. Doing pretty much what the Rabbit R1 was sopposed to. Not to mention the possibilities of new apps.


Deertopus

It doesn't cause Google assistant has been doing that for years


dedokta

They are going to trademark "AI"and so anytime else from using the term. Fucking wankers.


TawnyTeaTowel

Imagine getting angry about a hypothetical scenario you just made up. Classic Reddit.


dedokta

Yeah, because Apple have never done anything like that before.