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RBF48

DEJ holdings... Is that Dale Earnhardt Jr holdings?


Jackhammer_JT

Correct!


JUMPINKITTENS

Bring on the throwback 8 merch, dale running the OG 8 (idc what series), and KFB running a Dale Jr 8 throwback just to see heads explode


Sir_Billiam_Corgan

I'm ambivalent about Kyle in the 8, but if they started running the Jr font I might actually buy a few diecasts. He has some pretty cool schemes, that are ruined by that D-tier metal band-looking font that's on it now.


dacomell

I actually like the font, and I wish they'd use it on the 3. That way, when 3 merch is sold, it is clear which driver is represented by the font


Sir_Billiam_Corgan

*Hard* disagree on the first part, but to each their own. The second part, eh. That font is iconically RCR, and as much as I dislike Dillon, it looking different would just feel weird. Like a 24 that isn't in Hendrick's font.


worm_livers

Problem with that is RCR runs like dog shit. Are they throwing back to DEI or Ginn?


24KGoldfish

it’s the guitar hero font


ruthlessrellik

JRM buys one of the SHR charters and Dale runs a full cup season one more time in the 8!!


__JRoc__

Hook it to my veins!!!!!!


jfro222

Dale Jr better run this font on the late models from here on out


MsCompy

I mean he still does, just with the 3 and not the 8.


SeattlePassedTheBall

The 3 is owned by RCR so Teresa couldn’t do anything about him running it. Childress could, but I’m sure Jr and Richard have something worked out between them. Richard never seemed like a hardass about the font anyway (he let SHR use the 29 for a one off last year.)


lomez

Richard is smart enough to realize that sharing the 3 with the most popular person in the sport makes it even more valuable.


AdApart7961

He loves Jr he’d let him use it even if he wasn’t the most popular.


jftwo42

I’m pretty sure it was Jr. that convinced RC to carry on after Dale’s death. RC was really not in a good place and I think from some of the stories that have been told and things that were published that they had a great relationship, almost like RC tried to help Dale Jr with stuff a father would do for a twenty something man.


UnmotivatedDiacritic

I do remember hearing or reading something along those lines around the 10th anniversary of Sr’s crash


BeefInGR

He also seems smart enough to collect a couple pennies from the dollars that Dale Jr makes on that stuff.


[deleted]

Yeah he would become the bad guy real quick if he didn’t let junior use it.


AnchorDrown

Richard has openly said Dale Jr. can use it.


John_is_Minty

Pretty sure he’s said before the only people who will ever run the 3 as long as he’s alive is an Earnhardt or Childress


stawmberri

in Cup. the 3 has been driven by other drivers in other series before


ReSirum

The last time that happened was in the mid 2010's and it only happened because they needed people to keep the 3 car up in owners points for when Ty Dillon would drive it


NatalieDeegan

So what I’m learning about this is, Teresa is still petty over Ty Norris with the 1 number but everything else is fine. Which means we can also try to get a 8 car for RCR that looks like the 3 font again.


Jackhammer_JT

Yeah, Brakehard and I have been working together on this case recently and I did have a talk with him just minutes prior to this and yeah that’s basically what we’ve both gathered from her not releasing the #1


into_the_wenisverse

Tell Brakehard I love his videos for me!


BrakeHard

I appreciate that so much!


pupperdogger

Live your TikTok content! Keep up the great work!


Jackhammer_JT

Will do!


lets_just_n0t

Just recently discovered him. Love his stuff. Tell him to keep it up. The only legit possible future competitor for Eric on my eyes. There can never be too much content.


BrakeHard

Appreciate that so much! Eric does a great job


TanDawg58

My dad would flip his shit if Kyle started running an RCR 8 with that font. It pisses him off enough that Kyle has the 8


Jackhammer_JT

That’s probably not happening, from what I’ve been told JRM can use it, and will be able to make NASCAR Classics Merch, when approved.


TanDawg58

Perhaps there could be some sort of agreement, if RC wanted to use it. The DEI 8 was just the RCR 3 with the left side filled in. Maybe that worked out because Big E was a RCR employee


MeBeEric

Ya i could see Jr being fair with RCR using the 8.


Packman87

It's close but the RCR font doesn't have the drop shadow, just a small liner around the number 


jnelsen8

The drop-shadow and outline aren’t a part of the font though. Those are just stylistic choices made within the font. It’s still the same font


matito29

The font itself isn’t trademarked. You can download the Microgramma font for free from any font website. What’s trademarked is the exact design, which for the 8 is the number with the outline and the drop shadow.


jnelsen8

>What’s trademarked is the exact design, which for the 8 is the number with the outline and the drop shadow. And its use on a race car or use on racing-related merchandise. RCR couldn’t just use a single-outlined 8 in microgramma and get away with it, or they would have. Teresa held the rights to that number in that font for all racing related purposes, no matter the outline/shadow situation. You can find versions of microgramma all over. You can find versions of the microgramma 8 all over. But the microgramma 8 (specifically the 8. Not 58. Not 84. Not 86571. Just 8) on a race car belonged to her, and anyone else using it in that context could be sued, whether they used 1 outline, 3 outlines, a shadow, or no outline at all.


toweringinferno99

I kind of doubt that Jr. lets Kyle run it. He was saying recently that he is fine with Austin Dillon using the #3 but wishes RCR had used a different font because he can’t tell who apart Earnhardt gear from Dillon gear and that it bums him out.


dacomell

This. 100% this. That's why I wish teams would change fonts if a driver becomes significant with a number. I'd love to see Byron with a different 24, Cindric with a different 2, Jones with a different 43, Berry with a different 4, Bowman with a different 48, etc.


shermanhill

The thing with Cindric and the 2, is that it’s Penske. It’s the Penske 2. Kinda like the wood brothers 21. That font stays on the car forever. I know Dale made the 3 famous, but also… that’s the Childress 3.


jftwo42

Just like Hendrick and the 24, 5, and 48 and Petty with the 43. Ally invested a lot of money into being on the #48 and it’s an iconic number just like 3, 43, 24 and the Penske 2.


OldSportsHistorian

Agreed on the other two but hard disagree on the 3. The Childress 3 looked a lot different when RC and Ricky Rudd drove it. That font originated with Earnhardt.


gsfgf

If Dale has the trademark, he can let RCR use it if he wants.


__JRoc__

We can only hope


NUNG457

I've heard KFB designed the font he runs with Brexton, I dont forsee much desire to change it.


TanDawg58

Not saying he would, but the option was there,


NatalieDeegan

If anything, probably a throwback in the future at the most.


Sboyden96

Thatll never happen. Why would kyle busch want to copy dale jrs font. He literally made that 8 font hes been using the last 2 years himself


TheOtherWhiteCastle

Not trying to put a damper on everyone’s hype, but do Kyle or RCR even want the classic 8 number? They created a new 8 font specifically for Kyle when he joined the team, I don’t know if they want to give that branding up just to throw back to a 20 year old car that wasn’t even theirs.


oneshoein

That ugly font seemed like some kind of generic box font, didn’t know it was specially designed.


average_waffle

Kyle helped design it himself iirc. Braxton even uses the same font for his 18.


thecolbster94

Well it certainly looks like a contemporary late model font thats for sure, but it looks way too overdesigned when most Cup series fonts are based off designs from the 80s and 90s lol.


Gus_TheAnt

They just added some ***speed lines*** and rounded some of the corners to a generic font.


DanniSky

I like the KB stylized 8 font. It kinda looks like a B. For Busch. And I agree that besides a throwback scheme, it makes little sense to run the Jr font. RCR didn't own the 8 car back when.


jfro222

What the deal with Ty and the 1?


AlmostaFarma

I can’t remember how he’s associated with the 1, specifically but I can tell you that he and Teresa are not friendly by any means. There’s an episode of The Dale Jr. Download he was on where he goes into detail on his relationship with DEI before leaving the organization. Pretty telling and a great listen.


runsincircles21

He works for Trackhouse.


AlmostaFarma

Right, and if I recall, he’s pretty high up in that org. So this is really her just preventing him from having access to that number since the run the 1 car at this time. Correct? Is there any other connection to the 1, specifically? Did he work on that car at DEI?


NatalieDeegan

He came over to DEI in 1998 and that was the only Cup car at the time. Dale swapped the number with Richard Jackson (Jackson Bros Motorsports, former Skoal and Hooters car with Rick Mast) while DEI sent over the 14 number. Steve Park was originally supposed to be the 14 until the switch last minute in the year but that was the number Ty worked with in 1998 until he got fired by Teresa. I think it’s anything to make sure he doesn’t use a thing with a potential 1 car throwback with the right fonts again so she can profit off of that, had Trackhouse been say the 42 and 99, I doubt it would be much issue and the 1 number would be free for whatever.


matito29

Additionally, when Chastain and Suárez ran the Coca-Cola throwbacks last year, Chastain’s car originally had the standard DEI 1, but they were forced to add the Trackhouse slash to the number by the time the race came on Sunday.


eestionreddit

He was one of the original execs at DEI back in 1996, he left prior to the 2004 season after a disagreement with Teresa


BeefInGR

Ty was a DEI employee who often clashed with ownership after Senior passed. He now currently has an executive position with Trackhouse. While Trackhouse would probably continue to run the "Trackhouse Font" (with the slash through the numbers) they'd be in perfect position to do a throwback to the numerous DEI/Ganassi 1 cars (fitting since DEI merged with CGR). Any Steve Park/DW Pennzoil throwback is on the table if the 1 gets released.


ym179

...or they'll just use the DEI #1 with the Trackhouse slash again like they did 2 years ago.


average_waffle

I think I probably speak for most Kyle Busch fans when I say no. The current 8 font is Kyle's, when you see it you think of him. The traditional 8 is Dale's, it will always be associated with him. I want my driver to have his own distinct brand. Plus I've already bought all this merch!!! It would be sick for a throwback tho


twisted_nipples82

I mean it might be a hot take, but I love the current 8 font. It can be Kyle's own brand instead of following Jr. Although I want to see KFB win another dega race with a true Bud 8 scheme


CaptainTilted

You KNOW it's bad when she focused her resources to still spite Ty and give the 8 to Dale.


FellaTM

"it's ours! We won it, We won it, We won it!"


BigTomAbides

![gif](giphy|3oxHQgK2vxQSw51lZu|downsized)


ElectricPeterTork

Our long national nightmare is finally over.


progress10

She is still holding some of his stuff hostage.


Parking-Historian360

Like puff daddy says - Fuck that bitch.


Pitiful_History1750

Honestly, this is a start. I’m not sure how far I’ll go. I would like for him to at least get his Daytona car back. I know he has the trophy, but she has a lot of stuff that belong to the older three that she needs to get back, but let’s not get to ahead of ourselves, knowing her track record.


MsCompy

A winner is Dale


clowe1411

I'm not familiar with a lot of the trademark stuff so please forgive ignorance. Does this mean that Dale Jr has the rights to the #8 font?


Jackhammer_JT

Correct!


clowe1411

Is the font for the #15 also up for renewal?


Jackhammer_JT

She let that expire years back, MW has been using it for his brewery promotions


Zerof0rce

Michael Waltrip already acquired that number last go-round.


clowe1411

Thank you, I'm glad Micheal got it.


Zerof0rce

Welcome, and definitely me too!


DeadWolverine93

I think Michael has it [now](https://x.com/jackhammerjt/status/1762988453833138627?s=46)


AscendMoros

The only one she still has is the 1. The 15 ended up with Mikey awhile ago.


clowe1411

Thank you!


Eleven-Seven

Jr is gonna buy that charter off of royalties from this alone


sjhesketh

Jr is gonna sell SO MUCH retro merch.


Jackhammer_JT

I know I’m buying when it drops


friedmpa

Red 8 bud car comeback


Wbran

![gif](giphy|ifHBBUbus8VMesFsKE)


Allenrw3

![gif](giphy|F6B9HJltcbckwiUHV4|downsized)


Jackhammer_JT

The #8 trademark was transferred over completely, it’s now fully under DEJ Holdings, anything prior to 2024-May has been wiped and removed.


Magnifico-Melon

Was this an amicable transaction between Theresa and Jr or was this just her letting it lapse and Jr swooped in?


Immediate_Lie7810

Nice. Bring this number back!


stocktastic

I have all ideas he will


Domestic_AAA_Battery

He needs to race it and get Budweiser to sponsor a race. Imagine


jaymobe07

And bring Dylan Mulvaney onboard, just to see all the facebook chaos lol.


milkyway-being

JR Motorsports to cup next year with a charter from shr running the number 8. You heard it here first folks


FMecha

...using one of Hendrick's charters should their time of being a 4-car team is up.


ASVP_Lefty

![gif](giphy|iOm1xOSfAtPzmPXJqH|downsized)


AsianBond

Plot twist: Dale Jr. and Teresa have started to patch things up, Teresa to the Download in 2025.


Jackhammer_JT

I think she’s gonna make a appearance on the EARNHARDT DOCU-Series that’s coming up on Prime.


AsianBond

What leads you to believe that? Any rumblings?


Jackhammer_JT

Just had a discussion with Brakehard, it’ll explain everything it’s on his YT 👍


elfuego35

Plus,as the Executor of the Dale Sr. estate, she has to approve anything involving Dale Sr. This doc is one of the rare times she realized she'd be leaving money on the table by not approving it's production, even though Dirty Mo Media is the production company.


SonicCougar99

I don’t even need her on the DJD. I just need Junior to say “we’ve put our disagreements to rest and are going to move forward honoring my dad in partnership and not as enemies.”


BeefInGR

![gif](giphy|Qy2VKY3xlI1QyR6Ix5)


BourbonLover88

What is DEJ Holdings? Does this mean JRM could run this 8 font?


TanDawg58

Essentially yes.


BourbonLover88

I think I just nutted myself


TanDawg58

I think it'd be great if this weekend or next, Sammy Smith shows up with the DEI 8, just as a colossal 🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕 to Theresa


BourbonLover88

Hopefully next year the 8 will go back to the All-Star car and Jr. will get to run it.


TheOtherWhiteCastle

I mean they could always have Jr run the 8 number as a one-off and have Sammy run the 88 number that week. Don’t know how that would affect owners points though


TitanTransit

Since Bristol isn't in the Xfinity playoffs, it wouldn't be a huge deal.


Ok_Suggestion_6092

Back in the 04 Busch series Jr ran the first race of the season in the 8 with MTJ in the 81, then the rest of the season Truex was in the 8 with Jr back in the 81. Shouldn’t be an issue


TanDawg58

That would be great


idontremembermyoldus

DEJ Holdings is Dale Earnhardt Jr Holdings. The address listed is JR Motorsports' shop.


BourbonLover88

Fuck yeah


13mizzou

Could they yes but I have no issues with the font they currently use at JRM since its pretty close. Jr likes being his own person and dont see him changing the 8 just because of this


progress10

The only reason he is running the 8 he currently is is becouse he didn't have the rights to this one. See the forward facing 1 he was running until she came calling with a C&D over it.


BourbonLover88

I didn’t say change it, but I think Jr. would be down to run a throwback scheme.


SBMVPJustinHerbert

I assume this is a massive W?


Jackhammer_JT

Yup!!!


SBMVPJustinHerbert

LFG


BeefInGR

Not for our wallets.


Tarheels_2015

This is awesome!


Celtics1424

The Bud 8 merch/font is going to sell like hot cakes to old fogies like myself. Leeeetttsss Goooooo


[deleted]

*cue the it's happening gif*


Camelback186

![gif](giphy|MZocLC5dJprPTcrm65) JR NATION GET IN HERE!!!!


13mizzou

![gif](giphy|Jso1dbifABkyEDiIXQ|downsized) JR Motorsports when they start rolling out 8 merch


Factory97

20….5 years of trying, 25 years of frustration!


Celtics1424

![gif](giphy|26FmQhOh9FeCOGteo|downsized) Jr gets his OG number back!


DeadWolverine93

Good for Jr on getting the trademark back!


Nascarfan912

![gif](giphy|26tnjjQQRqPbwDxdK|downsized)


DietMTNDew8and88

Issue is if Jr buys one of SHR's charters, the issue is RCR owns the #8


DarkwingMcQuack

Dream scenario is RCR either gets the 31 back from Kaulig or makes the 33 the second car. Then JRM uses the 8 and 88.


Jones77_Truex78

I don’t think RC would stop Jr from using it given his relationship with the family


13mizzou

Technically Nascar owns all the numbers and leases them to teams. RCR would probably gladly give Jr 8 if he really wanted it


Law_Pug

Give KFB the 3. Problem solved


BeefInGR

Honestly I want to see KFB in the 3, just to watch Facebook and Twitter explode.


Nodqfan

So now the only trademark DEI has as far as numbers go is the #1 right?


elfuego35

Yep, and it's sounds like that's the only one she's a bitch about, since one of the Top DEI execs is a top Exec at Trackhouse, who was not a yes man for her.


Nodqfan

Shame, too, cause I always liked the way the DEI 1 looked.


ChaseTheFalcon

You love to see it


TanDawg58

SUCK IT, BITCH!


zul_iii

Feels so right.


Cliffinati

We are so back


I_LICK_ANUS

JRM to buy an SHR charter


ForensicFiles88

I will definitely buy a DEI 8 hat and shirt if Jr. starts selling them!


404merrinessnotfound

Things you love to see: It


cowboyjosh2010

[omg it's happening - stay calm.gif]


vtbroseph

We’re back baby!


epzik8

MASSIVE


Crazyscorpion77

The one race dale will run in xfinity him and Sammy will swap cars and dale will have the 8 font


ThorsMeasuringTape

Let’s be clear, he hasn’t acquired it. Yet. He has *applied* for it. And he’s not getting it from DEI. A trademark owner has to file every 10 years to say that they’re still using it in order to keep it. DEI last filed that ten years ago in June. So it is likely about to become available, assuming Teresa doesn’t slide in here at the last minute. They’d have to demonstrate that they’re still using the mark too, on new things, and I don’t think they are. He likely won’t be awarded the trademark until next year, assuming everything goes well.


SELL9944

It's all ready under DEJ Holdings


ThorsMeasuringTape

No it’s an application that hasn’t even been assigned to an examiner yet. DEJ Holdings being the “owner” means they own the application for the mark and, if registered, the mark. Its status is Pending. If they owned it, the status would be Registered, as it is for their others like the team logo. https://preview.redd.it/jb7rfo764h2d1.jpeg?width=1170&format=pjpg&auto=webp&s=624b48313fb3d906c4bec0202fb9376f18985cb0


yiimmy

Teresa on Dale Jr Download (in the future) will be the greatest episode of all time. Let's hear them talk all this sh!t out just like Jr has done in the past with so many others.


Jomosensual

Idk what this means


JUMPINKITTENS

Means Dale can run the OG font in any series he has/uses the 8, make classic merch, let KFB run a throwback to the classic 8 car (heads would explode)


Jones77_Truex78

It means Dale jr now has the rights to the trademark 8 font Teresa held on to for decades


Celtics1424

It means Jr can now sell a $hit load of Merch with the Budweiser 8 on it


Ill-Response-5439

It means "fuck Teresa!"


ElPuas2003

[https://youtu.be/EfGDvDGE7zk?si=DfgsPXVVv4\_RP9ht](https://youtu.be/EfGDvDGE7zk?si=DfgsPXVVv4_RP9ht)


kakenasty

Great news. Long overdue.


trevomac

This is going to be good


DoritosandMtnDew

Everybody talks about the 1 and 8 fonts, but what's up with the 15 font? Does Teresa still own that? If not, does Mikey?


Jackhammer_JT

Mikey’s been using it for a few years now mainly for show cars for MWB


Vice4Life

After 15 years, they have finally Freed the 8.


mattf19

Checkmate Teresa.


chilliard40

I would almost pay money to see Junior bring Teresa on the DJD and just hear the convo. Just hear what went down. I’m sure he could just flat out buy DEI from her. You guys think anything on it?


Sadbus-8899

BOOOM


mkelley22

ITS NOT OVER BOIS


Therealce

As it was meant to be!


GhoulsNGargoyles

Now he needs to buy into RCR and save it from the Dillons.


doomus_rlc

I thought Teresa's hold on it was until June?


Jackhammer_JT

Ownership was transferred over to DEJ


doomus_rlc

Interesting, so she let it go early?


NachoNASCAR

the Dale Jr. W of all time


CuriousAsker11

The sponsors are gonna jump all over that car number like a bunch of hungry sharks


HereComesTheVroom

It doesn’t mean he owns it yet… Teresa still has until June 3rd I believe to apply for it to be extended. It would go to Jr if that date passes with no action.


Pitiful_History1750

A trademark has been transferred over to Dale Earnhardt waiting on approval from the federal trademark committee and then it’s his with it being transferred that means she possibly or her lawyers anyway so it’s not hers anymore since it’s under DEJ holdings