Hyperpop is now what pop bitches do when they need to simultaneously garner gay fans and make themselves look more interesting via songs that sound like soulless versions of songs by SOPHIE, AG Cook, and Danny Harle
Hyperpop is not a genre, it's an audience.
Check out what Hannah Diamond said in this nice [interview](https://youtu.be/uQVGL3mQ98k?si=_HYV6RC0EDL-iQj4):
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It’s confusing because hyperpop was kinda of never a genre. It was a term created by Spotify in order for them to group certain artists together for a playlist. These artists who were coined as “hyperpop” are all individual people with their own styles, however notable that most categorised this way were affiliated with PC music and their associated acts. There never was a set genre trait but rather elements of production that felt similar to each other. It’s a corporate term for corporate use that the public started using, not a genre.
Except it wasn't created by Spotify. Just popularized. I remember it being used long before Spotify went for it to describe nightcore/bubblegum bass/pop and even brostep mixtures that various artists put on SoundCloud. It's a term that in its early years I associated with the kind of stuff JACK/NON STOP POP/NON STOP NXC were promoting. Now the meaning has shifted, largely because of Spotify, but it was not a term coined by a corporation.
PRODUCT is a great example. It was also used to describe A. G. Cook's output of that era as well as easyFun and more. Bright, bubbly stuff. If you asked me what song represents the "Bubblegum Bass sound" perfectly I would probably pick Full Circle.
When talking in academic musical terms there is a difference between style and genre. A style has characteristic musical qualities that can be quantified, like a specific groove.
On the other hand what we call a genre is more about the commercial side of the music industry. Record shops needed to label their product to better market to a specific demographic.
This is the reason why things like hyperpop are not a musical style, because it doesn’t have intrinsic musical characteristics that can set it apart from other styles. It is more about a specific community of musicians, visuals, and the audience.
For this reason it’s a bit impossible to say what hyperpop is in musical terms, it’s a lot of things, from electronic dance music to bubblegum pop as you say, with elements of rock, house, trance, and so many other things.
So there is really no answer for what you’re asking. Hyperpop can be everything related to the original artists and producers that started the movement.
I feel like hyperpop lost any sense and there's nothing exciting happening there. And I think that's because at the start hyperpop was a revolution, the next step in pop music, a glance into what pop music could be - the elements of pop were deconstructed, reimagined, amplified. But now hyper-pop is self-referential. It doesn't invent anything new, but rather repurposes the foundation built by the artists who were there at the beginning of the genre
Yeah I was really into pc music and hyperpop stuff from 2016-2021ish. But now I am so past it. There's so much trash out there that sounds the same. It's no longer anything revolutionary about it.
New Hyperpop (odetari) fans don’t fuck with Sophie, charli xcx or PC music btw
The scene has been flooded with annoying hyper-trap artists who attract Kanye/carti-adjacent tastes (sex pests)
There’s been a huge lack of decorum and artistry in the scene as a result.
thankk youuu omg i met people a couple years ago that were just newly into charli and they were also into kanye n carti and while i was happy to share my femininity and openness vibies i had such a strong urge to gatekeep the more i talked to them bc the vibes from kanye/carti standhood are just OFF and almost the opposite of where hyperpop stood soully despite them having maybe some sonic similarities
i believe hyperpop is dead. either it's dead or it's evolved so much that it's impossible to recognize. i feel hyperpop has diffused into other genres so much that it's difficult to label something as solely hyperpop. or maybe hyperpop never existed! maybe it was always just pop music with more chaotic production. maybe hyperpop was tied to pc music and now that pc music is dead, hyperpop is too.
i feel like hyperpop more than anything exemplifies the pointlessness of trying to label something as just one genre. every type of music is bleeding into every other type at this point in time; there are albums on rym with dozens of genre tags. everything is influencing everything just like how everything is influenced by everything. maybe i'm getting too existential about it, but the impossibility of classifying music has been something on my mind lately. you can't truly express what music sounds like in words without losing some of its essence. it becomes even more difficult when you try to label it in just a few words.
genres are dependent on societal connotations, which are different for everybody. everybody has a different sound in their mind when they imagine pop, rap, hyperpop, club, etc. the most they can really describe is some shared characteristics, but there are songs which bypass even that.
so yeah, i don't know honestly. i feel like hyperpop as a genre is a good example of the problem with genres themselves as labels for music.
Hmmm I wouldn’t claim to be an authority but I think it’s music where the singer is using melodic singing that feels akin to pop music, using an accessible chorus that gets repeated, and production elements primarily made of non-instrument based sounds, although they are also sometimes present. The rhythms are typically outside the norm of those found in traditional pop music, usually faster. 🤷🏾♀️
idk but i think its origins are in japan rather than everything we think it “used to be” sorry to be all reddit-y an change the subject but i don’t know where to put this
this. i always been a bit uncomfty of how most music critics/reviwers/etc trace the origins of hyperpop to PC only and i've not seen the japanese influence acknowledged
**TL;DR: it was used to describe an approach but now a set of production techniques.**
regardless of how the term "hyperpop" came to be, wether it was spotify or whoever. i think in it's "golden era" was used to hint at an ethos from PC and adjacent music, i mean an approach to music making and a set of methodologies, which involved looking at pop music deeply, if not extra-nerdy (similar to "deconstructed" styles) to extract, distillate, and then amplify, its characteristic elements, resulting in something that can sound "exagerated" but it was actually contained, sometimes even restricted. I think the perfect example of this was JUST LIKE WE NEVER SAID GOODBYE by SOPHIE. i'll never forget being in 2015 when song dropped and playing it on loop for like an hour discussing it with friends, feeling super nerdy and excited, like, it was all main elements of pop music genre taken to its bare minimum and maximum at the same time! and saying: "we're witnessing actual innovation, like actual music history developing!!" (what a priviledge, i could cry :\*)). it was both pop and not-pop, "not-pop" just bc it wasn't accesible, so much that music listeners, even critics, didnt take it seriously. discussion was "are they for real? is this parody?" etc. it was nothing like parody, but some people breaking with the ethos of their era, moving forward.
flash forward to like since 2017 maybe, and in its fruition during or after charli's how i'm feeling now album release.. the term hyperpop was used, no longer to describe an approach, but to group together a particular set of production techniques that make up a style. this is how it became a "subgenre" and at the same time a dead-end. the hyperpop term started being used to merely describe sonic characteristics, and mixing techniques, that "sounded LIKE" something. Metallic textured percussion like SOPHIE's, heavily autotuned distorted high pitched vocals, etc. Music producers and production youtubers took it on, many of them mixing it with trap elements, and the term started being used in ways like "hyperpop type beat", "hyperpop vocals" etc. No longer about ethos, methods, concepts, etc, but now about style and techniques. i guess this is a nice example to reflect on the difference between the artistic and the technical sides of music.
now maybe it's used to group virtually everyone that incorporates some very digital sounding production techniques to their production within the pop genre, but also beyond.
[EXAMPLE](https://www.reddit.com/r/starterpacks/comments/1bkzntx/hyperpop_song_starter_pack/)
but i dont feel such doom like "hyperpop is dead". the term may be, but not the musical approach. Himera is my favorite example of how the approach is not dead. they also distillate and amplify elements of popular music genre, this time not pop, but trance, and take it to such extreme that they call it dropless or drumless. euphoric, intensified chord progressions, the distillation of BUILDUPS. it's not only about elements and techniques, but a "hyper" approach too, maybe "hypertrance" but taken into pop... [Namasenda - I Could Die](https://www.youtube.com/watch?v=JDCiblYA6_o)
interesting things are happening in afro brazilian music, for example. terms like "hyper-mandelao", "hyper-vogue-mandelao"? are being used.. [Pupila Dilata](https://www.youtube.com/watch?v=Ym9ss7I6gZo&list=PL5Y1kjC6a1lQaKzZ6koFtkvWR9_9jjGF2&index=50)
there is the pattern again, like PC on its early reception, of receiving hate, "it's comedic", "not actual music", "not serious", etc. i particularly loved a youtube comment on some track, some brazilian person said like exploring and breaking the boundaries between natural/artificial & noise/music binaries, reclaiming a non-western approach to musc" (something kinda like that)
i may be getting it wrong but whatever probs none will read this annoyingly long comment lol xx!
u can check this discussion as well [https://www.reddit.com/r/popheads/comments/1192nxm/posthyperpop/](https://www.reddit.com/r/popheads/comments/1192nxm/posthyperpop/)
Thought it became slut techno, term coined by Miss Bashful I believe.
https://youtu.be/EUZa8vhOzMw?si=maf3TI6aakXSmfez
https://youtu.be/3sggkxSIhUM?si=zlGNfEIYjW07YMyd
hyperpop is the friends we made along the way
this is cute
Hyperpop is now what pop bitches do when they need to simultaneously garner gay fans and make themselves look more interesting via songs that sound like soulless versions of songs by SOPHIE, AG Cook, and Danny Harle
The record labels unfortunately took over the genre after it became a ‘thing’
If Danny L Harle produces Dua Lipa does that make Dula PC? ☕️🦶🧐
just say camila lmaooo
slightly unrelated but istg if camila starts namedropping SOPHIE….
charli declared it dead for this exact reason
this
Finally somebody said it.
Hyperpop is not a genre, it's an audience. Check out what Hannah Diamond said in this nice [interview](https://youtu.be/uQVGL3mQ98k?si=_HYV6RC0EDL-iQj4):
'Hyperpop is not a genre, it's an audience' that is perfect
This is really interesting omg
Timestamp?
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Hyperpop is dead, long live the eurodance
moistbreezy 4ever
Just peering through the comments and looked up moistbreezy. Thanks for making me a new fan!
try TDJ too :)
fuck yeah
YES TO THIS
It died with Sophie, nothing has sounded the same since.
It seems that no one is talented / nerdy enough in the scene to devote the time and effort that Sophie did to experimentation to make something novel
Hyperpop is the hole we try to fill left by A.G Cook, Soohie and Charli xcx
It’s confusing because hyperpop was kinda of never a genre. It was a term created by Spotify in order for them to group certain artists together for a playlist. These artists who were coined as “hyperpop” are all individual people with their own styles, however notable that most categorised this way were affiliated with PC music and their associated acts. There never was a set genre trait but rather elements of production that felt similar to each other. It’s a corporate term for corporate use that the public started using, not a genre.
Except it wasn't created by Spotify. Just popularized. I remember it being used long before Spotify went for it to describe nightcore/bubblegum bass/pop and even brostep mixtures that various artists put on SoundCloud. It's a term that in its early years I associated with the kind of stuff JACK/NON STOP POP/NON STOP NXC were promoting. Now the meaning has shifted, largely because of Spotify, but it was not a term coined by a corporation.
This!! Bubblegum bass was the predominant term used to describe Sophie’s music in the PRODUCT era.
PRODUCT is a great example. It was also used to describe A. G. Cook's output of that era as well as easyFun and more. Bright, bubbly stuff. If you asked me what song represents the "Bubblegum Bass sound" perfectly I would probably pick Full Circle.
Even Rustie's [amazing] 2011 album "Glass Swords" was getting slapped with the bubblegum bass tag in Last.fm circles.
this comment made me feel so old
So much incredible bubblegum bass/NXC circa 2012 - 2014 has been forgotten, it actually pisses me off sometimes
I feel like this is the same thing that happened to Witch House
When talking in academic musical terms there is a difference between style and genre. A style has characteristic musical qualities that can be quantified, like a specific groove. On the other hand what we call a genre is more about the commercial side of the music industry. Record shops needed to label their product to better market to a specific demographic. This is the reason why things like hyperpop are not a musical style, because it doesn’t have intrinsic musical characteristics that can set it apart from other styles. It is more about a specific community of musicians, visuals, and the audience. For this reason it’s a bit impossible to say what hyperpop is in musical terms, it’s a lot of things, from electronic dance music to bubblegum pop as you say, with elements of rock, house, trance, and so many other things. So there is really no answer for what you’re asking. Hyperpop can be everything related to the original artists and producers that started the movement.
this helped tysm i didn't even know that kinda stuff but thx
This is true because anything from detuned harsh synth sounds to indie guitar strumming could fall under the “hyperpop” genre
I feel like hyperpop lost any sense and there's nothing exciting happening there. And I think that's because at the start hyperpop was a revolution, the next step in pop music, a glance into what pop music could be - the elements of pop were deconstructed, reimagined, amplified. But now hyper-pop is self-referential. It doesn't invent anything new, but rather repurposes the foundation built by the artists who were there at the beginning of the genre
AND! not to mention, the straights discovered it!! Go find a random Spotify hyperpop playlist and it's gonna be straight, so it's really over
Gatekeeping helped kill it.
Yeah I was really into pc music and hyperpop stuff from 2016-2021ish. But now I am so past it. There's so much trash out there that sounds the same. It's no longer anything revolutionary about it.
It’s not real. It all started because of Spotify and their ignorance of experimental Pop music.
this is so true
id say hyperpop is a dead genre like vaporwave, no one knows what it sounds like but its spirit lives on...
New Hyperpop (odetari) fans don’t fuck with Sophie, charli xcx or PC music btw The scene has been flooded with annoying hyper-trap artists who attract Kanye/carti-adjacent tastes (sex pests) There’s been a huge lack of decorum and artistry in the scene as a result.
thankk youuu omg i met people a couple years ago that were just newly into charli and they were also into kanye n carti and while i was happy to share my femininity and openness vibies i had such a strong urge to gatekeep the more i talked to them bc the vibes from kanye/carti standhood are just OFF and almost the opposite of where hyperpop stood soully despite them having maybe some sonic similarities
Hidden nefarious intentions fr I’d rather be in the woods with a bear than these men.
LOLL the way you know 💀
quote about trap artists lacking "decorum" seems racially coded but go off i guess
Crazy how u equate two low-brow rappers to an entire race of ppl. We love that for u <3
"ackshually you're the racist one for acknowledging and calling out the dogwhistle that I used!" classic
Ah you post in the Carti sub. No wonder u think trap music = an entire race of ppl Hope u enjoy being around sex pests <3
ok redscare pod fan have fun disguising pointlessly edgy jokes as leftist praxis and believing that you are actually accomplishing something!
Ur so bad at comebacks its clear brain had a meltdown typing those words LMFAO
i believe hyperpop is dead. either it's dead or it's evolved so much that it's impossible to recognize. i feel hyperpop has diffused into other genres so much that it's difficult to label something as solely hyperpop. or maybe hyperpop never existed! maybe it was always just pop music with more chaotic production. maybe hyperpop was tied to pc music and now that pc music is dead, hyperpop is too. i feel like hyperpop more than anything exemplifies the pointlessness of trying to label something as just one genre. every type of music is bleeding into every other type at this point in time; there are albums on rym with dozens of genre tags. everything is influencing everything just like how everything is influenced by everything. maybe i'm getting too existential about it, but the impossibility of classifying music has been something on my mind lately. you can't truly express what music sounds like in words without losing some of its essence. it becomes even more difficult when you try to label it in just a few words. genres are dependent on societal connotations, which are different for everybody. everybody has a different sound in their mind when they imagine pop, rap, hyperpop, club, etc. the most they can really describe is some shared characteristics, but there are songs which bypass even that. so yeah, i don't know honestly. i feel like hyperpop as a genre is a good example of the problem with genres themselves as labels for music.
Hyperpop is NewJeans
it's not there's not good stuff but ive given up after sophie. she just had a touch of depth that made it more than the other edm stuff
i knew hyperpop was dead when i saw a someone on reddit asking where to buy a vtg mc boing shirt
Hmmm I wouldn’t claim to be an authority but I think it’s music where the singer is using melodic singing that feels akin to pop music, using an accessible chorus that gets repeated, and production elements primarily made of non-instrument based sounds, although they are also sometimes present. The rhythms are typically outside the norm of those found in traditional pop music, usually faster. 🤷🏾♀️
I thought the same but apparently it's just a commercial term
idk but i think its origins are in japan rather than everything we think it “used to be” sorry to be all reddit-y an change the subject but i don’t know where to put this
this. i always been a bit uncomfty of how most music critics/reviwers/etc trace the origins of hyperpop to PC only and i've not seen the japanese influence acknowledged
I should say Single Soon from Selena made by Bennie Blanco his boyfriend is?!
I wonder how "hyperpop" became a genre label while other Spotify playlist names like "lorem" or "terra incognita" didn't
Sega bodega made a comment about hyperpop on his AMA on pop heads. Wanted to post a screenshot but this thread doesnt allow photo comments (whyy)
**TL;DR: it was used to describe an approach but now a set of production techniques.** regardless of how the term "hyperpop" came to be, wether it was spotify or whoever. i think in it's "golden era" was used to hint at an ethos from PC and adjacent music, i mean an approach to music making and a set of methodologies, which involved looking at pop music deeply, if not extra-nerdy (similar to "deconstructed" styles) to extract, distillate, and then amplify, its characteristic elements, resulting in something that can sound "exagerated" but it was actually contained, sometimes even restricted. I think the perfect example of this was JUST LIKE WE NEVER SAID GOODBYE by SOPHIE. i'll never forget being in 2015 when song dropped and playing it on loop for like an hour discussing it with friends, feeling super nerdy and excited, like, it was all main elements of pop music genre taken to its bare minimum and maximum at the same time! and saying: "we're witnessing actual innovation, like actual music history developing!!" (what a priviledge, i could cry :\*)). it was both pop and not-pop, "not-pop" just bc it wasn't accesible, so much that music listeners, even critics, didnt take it seriously. discussion was "are they for real? is this parody?" etc. it was nothing like parody, but some people breaking with the ethos of their era, moving forward. flash forward to like since 2017 maybe, and in its fruition during or after charli's how i'm feeling now album release.. the term hyperpop was used, no longer to describe an approach, but to group together a particular set of production techniques that make up a style. this is how it became a "subgenre" and at the same time a dead-end. the hyperpop term started being used to merely describe sonic characteristics, and mixing techniques, that "sounded LIKE" something. Metallic textured percussion like SOPHIE's, heavily autotuned distorted high pitched vocals, etc. Music producers and production youtubers took it on, many of them mixing it with trap elements, and the term started being used in ways like "hyperpop type beat", "hyperpop vocals" etc. No longer about ethos, methods, concepts, etc, but now about style and techniques. i guess this is a nice example to reflect on the difference between the artistic and the technical sides of music. now maybe it's used to group virtually everyone that incorporates some very digital sounding production techniques to their production within the pop genre, but also beyond. [EXAMPLE](https://www.reddit.com/r/starterpacks/comments/1bkzntx/hyperpop_song_starter_pack/) but i dont feel such doom like "hyperpop is dead". the term may be, but not the musical approach. Himera is my favorite example of how the approach is not dead. they also distillate and amplify elements of popular music genre, this time not pop, but trance, and take it to such extreme that they call it dropless or drumless. euphoric, intensified chord progressions, the distillation of BUILDUPS. it's not only about elements and techniques, but a "hyper" approach too, maybe "hypertrance" but taken into pop... [Namasenda - I Could Die](https://www.youtube.com/watch?v=JDCiblYA6_o) interesting things are happening in afro brazilian music, for example. terms like "hyper-mandelao", "hyper-vogue-mandelao"? are being used.. [Pupila Dilata](https://www.youtube.com/watch?v=Ym9ss7I6gZo&list=PL5Y1kjC6a1lQaKzZ6koFtkvWR9_9jjGF2&index=50) there is the pattern again, like PC on its early reception, of receiving hate, "it's comedic", "not actual music", "not serious", etc. i particularly loved a youtube comment on some track, some brazilian person said like exploring and breaking the boundaries between natural/artificial & noise/music binaries, reclaiming a non-western approach to musc" (something kinda like that) i may be getting it wrong but whatever probs none will read this annoyingly long comment lol xx! u can check this discussion as well [https://www.reddit.com/r/popheads/comments/1192nxm/posthyperpop/](https://www.reddit.com/r/popheads/comments/1192nxm/posthyperpop/)
Thought it became slut techno, term coined by Miss Bashful I believe. https://youtu.be/EUZa8vhOzMw?si=maf3TI6aakXSmfez https://youtu.be/3sggkxSIhUM?si=zlGNfEIYjW07YMyd